Emami Ltd, the flagship company of the Rs 2000 crore Emami Group, is a leading player in the personal and healthcare consumer products industry in India. A jewel in the crown of theconglomerate, the company is a coveted Rs 700 crore business entity engaged in manufactureand marketing of health, beauty and personal care products that are based entirely on ayurvedicformulation.Established by Mr. R S Agarwal and Mr. R S Goenka in 1974, Emami Limited has over 25 brands under its portfolio. The focus is on providing the consumers with innovative productswhich are capable of meeting their multiple needs and add value by enhancing the quality of life.Through innovative and power brands Emami touches the lives of all consumers, spanningacross various income groups in both urban and rural India. Emami’s success story is not onlyweaved around the holistic healing system of ayurveda, but also in its product innovation,dynamic and focused leadership, a strong supply-chain management and unwaveringcommitment to partners and stakeholders.The company’s financials show it has repeatedly outperformed the industry standards. EmamiLtd has maintained a CAGR of 25% over the last three years compared to the industry average of 16-17%.Understanding the human needs and fulfilling them by dint of technical research is a positive feature of Emami. This is being made possible by
Himani Ayurveda ScienceFoundation (HASF)
that generates the very best of ayurvedic formulations. The foundation’sunique range of healthcare products aptly caters to consumer needs. The world class qualitycontrol methods and processes maintained by
ensure optimum utility of each ingredient.The foundation is completely engaged in constant innovation and pharmaceuticalenhancements.
brand is the market leader in the antiseptic cream segment; the
is also in the pole position in the cool oil segment.
Fair and Handsome
is the pioneer in the fairness cream for men segment. Emami’s products in different categories likecool oil, antiseptic cream, fairness cream for men, and the crème herbal hair pack have carved aniche for themselves in their respective segments.
has been selected as among the top100 brands by the
The Economic Times
. In 2006 and 2007
has been ranked the 6th Most Energized Indian Brand by the DY&R Brand Asset Valuator.
Sona Chandi Chyawanprash, Himani Fast Relief
, (ayurvedic pain relief ointment)
(crème herbal hair pack
) and Emami Malai Kesar (
arealso major players in their respective categories. Brand extensions have helped Emamiconsolidate its position in the market and also cater to varied consumer needs.Emami hasrecently entered the glycerine soap category with
Emami Pure Skin
and petroleum jellycategory with
Emami has successfully established its brands through strongcelebrity endorsements. It is the only corporate entity in the country to have both AmitabhBachchan and Shah Rukh Khan as brand endorsers for the same brand, Navratna.The concept of brand endorsement by celebrities has been successfully experimented in case of 25 brand launches. Besides Amitabh and Shah Rukh, other celebrity endorsers of Emami’s brand