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The Socialization of Brands v5 - Social Media Tracker - 2010

The Socialization of Brands v5 - Social Media Tracker - 2010

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Published by Romain Pouzol

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Published by: Romain Pouzol on Nov 17, 2010
Copyright:Attribution Non-commercial

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11/17/2010

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TheSocialisationof Brands
Social media tracker - 2010
 
 3
Contents
Executive summaryIntroduction
•
The continuing Wave story
MethodologyThe social challenge for brandsThe new social landscape: means and motives
•
The gravitational pull of social networks
•
The rise of microblogging
The future face of social mediaThe Socialisation of BrandsThe impact: summary57101518232842455167

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