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Gillette Strategy

Gillette Strategy

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Published by Manish

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Published by: Manish on Nov 17, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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CASE Presentation:
HISTORY
€Founded by King C. Gillette in 1901 as a safety razor manufacturer at
Boston, Massachusetts
€1st patented safety razor in 1904
€Entered the India Market in 1984 in a JV with HOPE
€Merged with Duracell (India) Pvt. Ltd. and Wilkinson Sword India Ltd.
€Sold off to P&G in 2005
€Famous for its shaving and personal care products
€Also makes brands like Oral-B, Braun, Duracell batteries, Luxor and
Parker pens
NORTH
AMERICA
SOUTH
AMERICA
UK
EUROPE
AFRICA
ASIA
AUSTRALIA
GILLETTE WORLDWIDE MANUFACTURING
SUBSIDIARIES : -

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