MEANING OF PUBLIC RELATIONS:-
Public is group of similar individuals, an assortment of person havingsimilar interest, problems, goals and circumstances. It generally from such sourcesthat OPINIONS emerge. Public comes in many forms and sizes. They have amultitude of desires and wants.Public has its own likes and dislikes which sometimes can even be strong.Employees are one form of public and employers another form. Other members of the public are dealers, wholesalers, brokers and investors. Each of these groupstries to attract a distinct audience with its varied tools and techniques.
Relations are the outcome of mutual understanding which is derived fromthe process of sharing of the common interest. The need of establish relation withone another is created because of human wants. The respective wants of twoindividuals will affect their relationship. To understand any relationship, one mustunderstand wants of those involved.
By the integration of the above two human element viz. public and relationswe get public relations. It is a profession that is a part and parcel of managementfunction.