Lift Your Spirits With

Liquor Express!
by Arlene Antonik

“You
picked up the
wine for dinner tonight at
Bob and Carol’s, right?”
“Oops – I thought you did.”
It’s Sunday evening, you and your
partner are heading out the door for a
lovely dinner invitation but the prom-
ised bottle of wine somehow didn’t get
purchased. What to do?
Fortunately, it’s Liquor Express to the
rescue. The three Greater Victoria area
stores: located at 2134 Keating Cross
Road, 3170 Tillicum Road and 759 Yates
Street, are open every day of
the year from 9 a.m. to 11
p.m., seven days a week.
Christmas Day is the only
day of the year with an earlier clos-
ing time of 6 p.m.
“You can count on us to be open,”
noted Peter Heemskerk (pictured on
left), director of Operations for the
Vancouver Island chain of stores. “We
offer convenience and a great selec-
tion of beer, wine and spirits in our
neighbourhood stores. People come in
and chat with our staff and often with
a neighbour or friend who has also
dropped by, day or night!”
The Liquor Express Keating Cross
Road store is now in its third year
of operation in the Keating Plaza
located beside the Peninsula Co-op
Food Centre. The knowledgeable staff
enjoy being asked about their “Staff
Picks” featured around the store, each
adorned by their own coloured star.
The blue star of store manager, Easha
Rayel (pictured on right), was recently
seen beside bottles of “Red Passion,”
an Alizé liqueur from France. “Drink
it on the rocks, or mix it with vodka or
club soda,” she advised with a know-
ing smile.
“It’s delicious and makes any
occasion special.”
Customers are encouraged to sign
up in-store for the “Loyalty Club”
which earns points with every pur-
chase that can be redeemed towards
future purchases.
These customers also receive an

LIqUOR STORe
Good Spirits. Great Value.
Look For U
s On
Join The Liquor Express Loyalty Club! Twitter
• Earn points with every purchase (liquorexp
ressbc)
• Redeem points for discounts towards purchases & Faceboo
• Automatically be entered in all monthly giveaways
k!
• Receive a monthly newsletter via email with
information on sales, promotions, giveaways & product tastings

Open 9 am to 11 pm 7 DAYS A WEEK

Visit us at one of our Island Locations:
Saanichton: 2134 Keating X Rd. 250-652-4400
Tillicum: 3170 Tillicum Rd. 250-384-0060 Yates: 759 Yates Street 250-384-4136, ext. 3
Nanaimo: 4700 Hammond Bay Rd. 250-729-8822 Gold River: 4390 Mulchalat Dr. 250-283-2337
www.liquorexpress.blogspot.com

28 SEASIDE  TIMES www.seasidetimes.ca

online, monthly newsletter featuring new products and spe-
cials and are automatically entered into draws for monthly
giveaways.
These can include everything from an electric bike to a beer
fridge to a wake board. At Christmas time, there will be draws
in each store for an Apple iPad.
The store often holds product tastings and each month
Assistant Manager Lisa Vezina presents “Baking with Booze,”
a popular event that combines her exceptional baking skills
with featured products of the month.
In honour of Alexander Keith’s birthday on October 5th,
Lisa created a Honey Butter Loaf with Keith’s Amber Ale
mixed into the dough. Customers get to sample the baked
goods, take the recipe home and, if they wish, purchase the
featured ingredient on the spot.
Watch for Lisa’s next booze-baking sessions scheduled for
November 20th and December 18th.
This month there will be a special tribute for Remem-
brance Day with a “be good to the land” theme featuring
wineries and breweries from around the world and closer
to home using environmentally sustainable production
methods. Starling Lane Winery on Old West Saanich Road
and Okanagan wineries including Kettle Valley, Aces and
Mission Hill will be featured along with local breweries
Lighthouse Brewing Co. and Phillips Beer and Stanley Park
Brewery in Vancouver.
December is a special time at Liquor Express. “As we
come closer to the holiday entertaining season,” Peter noted,
“we’ll offer specials from some of our favourite local micro-
breweries such as 12-packs with four different kinds of beer.
Hermannator bock beer, a full-flavoured, heavy dark beer
brewed in the fall by Vancouver Island Brewery, is usually
sold out by Christmas so we encourage people to pick up
these six-packs early for gift giving.”
Adds Easha: “And in keeping with the holiday spirit, we’ll
include the recipe for Lisa’s famous Hermannator Cinnamon
Buns!”
Get into the spirit of things this Holiday Season at Liquor
Express – cheers and bon appétit!

Moody ville Collectibles
Vintage &
Newer Saanich Roadhouse
Household 4 pm - 11 pm Wed. - Sun.
Items
5285 W. Saanich Rd. Victoria
250.479.6612
Open Wednesday - Friday 10-5
Saturdays & Sundays 11-4
822 Verdier Ave. Brentwood Bay
(across from Brentwood Bay Lodge)
250-544-8181 • mville@telus.net

www.seasidetimes.ca november 2010 29