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ABCD Mapping Local Business Capacities

ABCD Mapping Local Business Capacities

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Published by Marco Ramirez
This workbook outlines a plan for understanding what businesses exist in a community, what kinds of resources they possess, and to what extent they are, or could be, mobilized toward community development efforts.

More at: http://www.abcdinstitute.org/publications/workbooks/
This workbook outlines a plan for understanding what businesses exist in a community, what kinds of resources they possess, and to what extent they are, or could be, mobilized toward community development efforts.

More at: http://www.abcdinstitute.org/publications/workbooks/

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Published by: Marco Ramirez on Nov 18, 2010
Copyright:Attribution Non-commercial

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07/01/2014

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A GUIDE TO MAPPING LOCAL BUSINESS ASSETSAND MOBILIZING LOCAL BUSINESS CAPACITIES
A Community Building Workbook fromThe Asset-Based Community Development Institute Northwestern UniversityEvanston, IllinoisDeborah Puntenney, Research AssociateJohn P. Kretzmann and John L. McKnight, Co-directors© 1996 by John P. Kretzmann and John L. McKnight
 
Table of Contents
A Community Building Workbook ©1996 Kretzmann & McKnight
 
Chapter One – INTRODUCTION 
1
PART I - MAPPING YOUR COMMUNITY BUSINESS ASSETS
Chapter Two - PRELIMINARY STEPS 
5
 
Defining the community boundaries 5The Business Resource Method 6The Local Survey Method 6
Chapter Three - COMPLETING A COMMUNITY BUSINESS MAP 
7
 
The Business Resource Method 7The Local Survey Method 12
Chapter Four - ASSESSING BUSINESS ASSETS 
14
 
What you can expect to find 14Categories of special interest 15Organizing the information 16
Chapter Five - EXAMPLE OF A COMMUNITY BUSINESS MAP 
17
 
Sample map components 17
PART II - MOBILIZING COMMUNITY BUSINESS CAPACITIES
 
Chapter Six - MAKING CONTACT WITH LOCAL BUSINESSES 
21
 
How should you present your organization? 21What information should you ask for? 22Conducting the capacity interview 23
Chapter Seven - ASSESSING LOCAL BUSINESS CAPACITIES 
25
 
What capacities can you expect to find? 25What do the connections look like? 26
Chapter Eight - MOBILIZING BUSINESS CAPACITIES 
27How do you mobilize community business capacities? 27
 
Table of Contents
A Community Building Workbook ©1996 Kretzmann & McKnight
 
ii 
PART III - FOLLOW-UP ACTIVITIES
Chapter Nine - OTHER COMMUNITY BUILDING BLOCKS 
32
Consumer Expenditure Patterns Building Block 
32
 Individual Capacity Building Block 
32
 Local Non-Business Institution Building Block 
33
 APPENDICES – BUSINESS ASSET MAPPING WORKSHEETS 
 Community Map Worksheet 35Business Resource Directory Worksheet 36Business Information Worksheet 37Standard Industrial Classification Code (SIC) Worksheet 38Business Size Worksheet 39Retail Assessment Worksheet 40General Business Assessment Worksheet 41Local Hiring Worksheet 42Local Purchasing Worksheet 43Local Sales Worksheet 44Local Investment Worksheet 45Local Involvement Worksheet 46Community Mobilization Worksheet 47

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