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Table Of Contents

1.3Objective of CRM
1.4 CRM ARCHITECTURE
2.1 INTRODUCTION
2.2 OBJECTIVES OF CRM IN BANKS
2.3 NEED OF CRM IN BANKS
2.4CRM STRATEGIES
3.1CRM IN INDIAN BANKS
3.2 IMPORTANCE OF CRM IN INDIAN BANK
3.3IMPLEMENTATION OF CRM IN INDIAN BANKS
3.4 Customers Relationship Management– A new mantra in Indian banking
3.5 CRM PRINCIPLES
4.1 CRM IMPLEMENTATION - The Right Way!
4.2 CRM OPTIMIZATION
4.3 GUIDELINES FOR CRM
5.1 BENEFITS OF CRM TO BANKS
5.2 BENEFITS OF CRM TO CUSTOMERS
6.1 CHALLENGES FACED BY BANKS IN SUCCESSFUL IMPLEMENTATION OF CRM
6.2 METHOD OF EFFECTIVE CRM IMPLEMENTATION
7.Do you have a separate department to take care of customer’s complaints?
8.What technique is followed to solve customer’s complaints?
9.What numbers of employees are involved in solving customer’s complaints?
10. What strategy do you follow to acquire more knowledge about the customers?
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Project on Crm in Banks

Project on Crm in Banks

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Published by shweta_shetty14

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Published by: shweta_shetty14 on Nov 18, 2010
Copyright:Attribution Non-commercial

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11/07/2011

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