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WMS Gaming company overview

WMS Gaming company overview

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Published by markhu

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Published by: markhu on Jul 31, 2008
Copyright:Attribution Non-commercial


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Company Overview
WMS Industries Inc. was formed in 1974 and achieved great success in thepinball, video arcade and home video game markets. With a demonstratedtrack record as a company that could "make great games", video and softwaretechnology, and manufacturing facilities all in place, WMS' foray into gamingwas a natural progression for the corporation.WMS Gaming Inc. started out in the video lottery terminal (VLT) business in1991. The company created, manufactured and placed VLTs in jurisdictionsthroughout North America. Once successfully established in the video lotterymarket, WMS Gaming moved into the casino gaming business with theintroduction of a video poker game. A year later, the Company unveiled acomplete line of technically advanced upright slot machines.In 1997, the company premiered what would be, and still is, its mostsuccessful video slot machine to date, Reel 'em In®. This multi-coin, multi-linegame offered tons of bells and whistles for the slot player. In an effort toproduce an enhanced playing experience, WMS Gaming installed full color high-resolution screens in its games, created full color, detailed graphics,provided an entertaining game theme with many betting options, andincreased the hit frequency. These features translated to tremendous player acceptance, increased play and therefore, increased earnings.Since 1998, WMS Industries has been engaged entirely in the manufacture,sale, leasing and licensing of gaming machines.WMS Industries Inc. is traded on the New York Stock Exchange (symbol:WMS). The Company's subsidiary is WMS Gaming Inc.
Our mission is to create the most entertaining products inthe world and service our customers with anuncompromising passion for quality.
 This mission statement is not merely a set of words that explain ourbusiness plan. Rather, this mission was written by our employees tocapture the essence of our overall goal as a company. We realizethat the consumer has many different choices in how they can spendtheir entertainment dollars. We believe that focusing ourselves oncreating entertaining products will create brand recognition for ourproducts and increase the consumers’ desire to play WMS games.However, entertainment isn't enough. If we wish to keep ourcustomers happy with our games, we must ensure that our producthas consistently high quality. Further, every interaction that ourcustomers have with the company must demonstrate ourcommitment to servicing their needs with reliability and efficiency.At WMS we share a set of definite values that help us define who weare and how we conduct our business. These core values are:
PassionInnovationTenacity Quality Integrity 
In order to ensure that all of our employees are united in our pursuitof this mission and exhibiting our values, we focus on teamwork asour guiding principle.

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