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3_mkt_investigación_2008

3_mkt_investigación_2008

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Published by: Dr. Meir Finkel, Ph.D. on Jul 31, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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Investigaci\u00f3n de
Investigaci\u00f3n de
mercados
mercados
Preston University \u2013 Dr. Meir Finkel, Ph. D. \u2013 2008
Preston University \u2013 Dr. Meir Finkel, Ph. D. \u2013 2008

Eje de la
comunicaci\u00f3n, la
expresi\u00f3n corporativa

y la planificaci\u00f3n
estrat\u00e9gica
La investigaci\u00f3n de mercados
La investigaci\u00f3n de mercados
como
como
\ue000Herramienta de recolecci\u00f3n de:
Herramienta de recolecci\u00f3n de:
\ue000An\u00e1lisis
An\u00e1lisis
\ue000Hallazgos
Hallazgos
\ue000Informaci\u00f3n
Informaci\u00f3n
\ue000Acontecimientos
Acontecimientos

Eje de la
comunicaci\u00f3n, la
expresi\u00f3n corporativa

y la planificaci\u00f3n
estrat\u00e9gica
Es utilizada por la organizaci\u00f3n para

\ue000Desarrollar el plan de marketing
\ue000Apoy\u00e1ndose en las variables controlables
\ue000Apoy\u00e1rse en las variables dependientes

Eje de la
comunicaci\u00f3n, la
expresi\u00f3n corporativa

y la planificaci\u00f3n
estrat\u00e9gica

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