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Celebreties Endorsement Verses Creativity in Advertising

Celebreties Endorsement Verses Creativity in Advertising

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Published by djakhar4

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Categories:Types, Research
Published by: djakhar4 on Nov 18, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Page 1
INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
SUBMITTED IN PARTIAL FUFILLMENT OF POST GRADUATE DEGREE
MASTER IN
BUSINESS ADMINISTRATION
7th Nov. 2010
PROJECT REPORT
ON
CELEBRITY ENDORSEMENT V/S CREATIVITY
IN ADVERTISING
SUBMITTED BY:- GROUP
NO. 101
MANOJ KUMAR SHARMA
DINESH JAKHAR
RAHUL SHARMA
SUBMITTED TO:-
VEENA DUTTA
Page 2
ACKNOWLEDGMENT
It would be prudent to commence this report with an expression of
gratitude towards our faculty guide Prof. VeenaDutta, who has played
an indispensable role in the accomplishment of this project by
providing his valuable guidance, we are thankful to her intellectual
simulation and moral support throughout my project.
Our sincere thanks are also due to our parents, other family members,
friends and batch mates and technical supporters who helped me out
during the course of this project.
Page 3
Table of content:-
Chapter no. 1
Introduction to Advertising
04
1.1Communication In Advertising
04
1.2 Promotion Mix
05
1.3 Advertising (Introduction to Advertising)
07
1.3.1 Types Of Advertising
08
Chapter no. 2
Research Design
10
2.1 Objective of Project
10
2.2 Literature Review
11
2.3 Rational of the study
12
2.4 Research Methodology
14
2.4.1Collection of Data
14
2.4.2 Sample Size
14
2.4.3 Questionnaire
15
Chapter no. 3
Company Profile
17
3.1 Introduction of Vodafone
17
3.2 some other thing of Vodafone
18
3.3 Advertising Strategy of Vodafone
21
Chapter no. 4
Customers perception about advertising in general
22
Chapter no. 5
Impact of Advertising on Purchase Decision
23
Chapter no. 6
Findings
24
Chapter no. 7
Conclusion
37
Chapter no .8
Suggestion
38
Bibliography
Glossary

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