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Titan watches

Titan watches

Ratings: (0)|Views: 236|Likes:
Published by Aayush Agnihotri

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Published by: Aayush Agnihotri on Nov 18, 2010
Copyright:Attribution Non-commercial


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The Titan Story.
Early 2001,Indian consumers rated Titan ahead of all otherbrands as the Most Admired Brand in India across all productcategories.
Titan, 13 year-old brand had managed to upstage many olderand more well-known brands.
Titan retail now has over 255 branches and has penetratedthe width and breadth of India.
It has brought in world-class benchmarks in product design,quality and retailing into India.
Advantage to Titan: Problems withWatch Industry
Accuracy of time-keeping not good enough& bulky mechanicalmovement prevented creation of sleek products.
The industry was dominated by the public sector which did lowinvestment, thus styling still remained basic, choice was limited.
The watch shops were narrow, dingy and typically located in theolder, traditional markets of the city.
You went there only to buy a watch, never to browse or simply checkout.
Visual merchandising was not important.
The companies themselves did not have much contact with retailers& preferred to sell through wholesalers.
No consumer contact or research as it was a sellers' market.

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