Direct Marketing Tools

Direct marketing includes a number of different marketing tools that require you to buy now. These marketing tools may be emails, sales letters, telesales, or other tools.

Direct Marketing Emails

Emails may be a form of direct marketing or they can be e-newsletters. The difference between direct marketing emails and other emails is that they require an action nowthat can be tracked and measured. The email may, for example, be a description of a product and at the end give the person the call to “buy it now” by visiting your website. You will be able to track how many people clicked on the link and boughtyour product using online tracking software. When writing direct marketing emailsthough you need to be aware that you cannot write them in the same way you wouldwrite other direct marketing materials as this will probably get them caught in spamfilters so try to disguise your direct marketing message while still giving a powerfulcall to action.

Telesales

Who hasn’t received those telephone calls trying to sell you something? This form of direct marketing is telesales and although many customers don’t like it, it can still bring results and so businesses still use it. In order to get the best results fromtelesales you should target your lists and try a two-call system whereby you first of allcall to find out the customer’s needs and then phone back later for the directmarketing call.

Sales Letters

Direct marketing sales letters, such as those seen on websites and in magazines areanother form of direct marketing. They have compelling copy that calls people to takeaction now and usually repeats this call a number of times throughout the letter. Thetrick with achieving success at sales letters is to write compelling copy that appeals toyour target market’s perceived needs and desires and tells them how your product canhelp them fulfil these.

Infomercials

Infomercials are direct marketing on the television. Notice how many times during aninfomercial you are encouraged to contact the company to purchase their products.Infomercials need to be professionally done, use celebrities or scientists to createcredibility and usually come with many bonuses or a money back guarantee.There are a number of different tools that are used in direct marketing but the mostimportant aim of these tools is to get the person to act immediately and not wait. Thisis done differently depending on the tool used and it is important to know how to useeach of these tools for direct marketing.