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[ABSTRACT - BOOK CHAPTER, 2007] Sustainopreneurship – Business with a Cause. The promise of creative business organizing for sustainability.

[ABSTRACT - BOOK CHAPTER, 2007] Sustainopreneurship – Business with a Cause. The promise of creative business organizing for sustainability.

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Published by Anders Abrahamsson
By Anders Abrahamsson, Freelance/Enactive Researcher, Växjö University, School of Management and Economics.
Abstract, Book chapter, Work In Progress, FSF, later published Fall 2008, Örebro, Sweden.
May not be cited without the explicit permission from the author.
Edited version from a paper first presented at the 13th International Sustainable Development Research Conference, Mälardalens Högskola, Västerås, 10-12 June, 2007.
By Anders Abrahamsson, Freelance/Enactive Researcher, Växjö University, School of Management and Economics.
Abstract, Book chapter, Work In Progress, FSF, later published Fall 2008, Örebro, Sweden.
May not be cited without the explicit permission from the author.
Edited version from a paper first presented at the 13th International Sustainable Development Research Conference, Mälardalens Högskola, Västerås, 10-12 June, 2007.

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Categories:Types, Research
Published by: Anders Abrahamsson on Jul 31, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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Sustainopreneurship – Business with a Cause
 The promise of creative business organizing for sustainability
By Anders Abrahamsson, Freelance/Enactive Researcher, Växjö University, School of Management and Economics. Abstract, Book chapter,
Work In Progress,
FSF, to be published Fall 2008, Örebro, Sweden.May not be cited without the explicit permission from the author.Edited version from a paper first presented at the
13th International Sustainable Development Research Conference,
Mälardalens Högskola, Västerås, 10-12 June, 2007
1
.Keywords:
sustainopreneurship, sustainability innovation, sustainability entrepreneurship, research agenda,research methodology, prospect 
 Abstract
 This chapter suggests a research agenda outlined for further inquiry of the concept
sustainopreneurship
, andincludes a call for and an invitation to authentic forces to take the concept further in idea, appliedinteraction and reflective practice. The concept has been emerging from earlier vocabularies of primarily eco-preneurship and social entrepreneurship in the nineties, following a trajectory where entrepreneurshipin general has invited itself to extend its context beyond the strictly economical aspect to a socialphenomenon, and now moves beyond to extend itself to place itself in the ecosystem at large following the holistic world-view sustainability implies. Sustainopreneurship, syntactically, was first introduced in2000 mainly related to proactive environmental change management processes; the phenomenondeveloped semantically with publications in 2003, further evolved and tentatively was defined in 2006, with an empirical testing and contrasting in 2007. The context of sustainability sets conditions of complexity, call for urgency and ingenuity, and need fortangible, real-world results achieved through creative organizing with a holistic mindset from forcesprepared to rise to this challenge. The business world has been nominated as a premier force to create asustainable world, especially when acting as a source of innovation and creativity, and it is claimed thatsustainopreneurship could be the accentuating factor to give even more leverage to forces emerging fromthe world of business activities to contribute to sustainability. Collectively, these issues motivate a needfor further research on sustainopreneurship.Sustainopreneurship is primarily distinguished by its
 purpose 
orientation, aiming to use creative businessorganizing as a means to solve problems related to the sustainability agenda, by taking sustainability innovations identified as solutions to these problems into businesses. Thus, in the
 process 
of doing so,sustainopreneurial venturing naturally and self-evidently strive to respect the limits and boundaries set by the carrying capacity of the ecosystem, and its social sub-system including the economical system, in
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This paper has been possible through funding from Forum för Småföretagsforskning: Swedish Foundation forSmall Business Research, http.//www.fsf.se, to which the author gives his thanks.
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