PROJECT REPORT

ON
A STUDY ON ONLINE TRADING AND STOCK BROKING
at
SHAREKHAN PVT. LTD
Submitted to
Maharishi Dayanand University, ROHTAK
In partial fulfillment of the requirement
For the degree of
Master of Business Administration (M.B.A)
(Session 2009-2011)

SUBMITTED BY:-
VIKRAMJEET SINGH
MBA 3rd SEMESTER
ROLL NO 2956

AMITY BUSINESS SCHOOL, MANESAR, GURGAON

(SESSION 2009-2011)
 INTRODUCTION
• Online trading was initiated by NSE in India and
soon after the other exchanges also followed it.
• Online stock trading started in India in February
2000.
• There was a major in yr. 2000 when lots of
online trading companies came with a bang but
only few were survived because of lack of
computer knowledge and infrastructure.
 Cont.
• ONLINE TRADING
• On line trading involves investment activity
which takes place over the internet and it does not
require physical inclusion of broker.
• On line trading is a service offered on the internet
for purchase and sale of share. you will access a
stock broker’ sample size website through your
internet enabled PC and place orders through the
broker’s internet – based trading engine .
 COMPANY PROFILE
• Zuari Investments Limited
Zuari Investments Limited (ZIL) , is a Public Limited Company incorporated in
1995. It belongs to the K.K. BIRLA group of Industries having interests in
Fertilizers, Shipping, Textiles, Sugar, Media, Capital Goods, Software and
Power besides Finance. The Company has its registered office at Zuari Nagar
(Goa) and Corporate Office at New Delhi.
ZIL has been promoted by Zuari Industries Ltd. & Chambal Fertilizers and
Chemicals Ltd; both widely held listed companies.

Zuari Industries Ltd

Zuari Industries Ltd, initially incorporated as Zuari Agro Chemicals Ltd. in 1967, is
part of the K.K. Birla Group. Started in partnership with the US Steel Corporation,
the company set up a plant in Goa to manufacture urea and complex fertilizer.
 OBJECTIVES OF THE STUDY
• To determine the growth and development of online trading in
India and the future of online trading.
• To study the awareness of clients towards online trading.
• To understand the customer perception of online trading.
• To understand the presence of major online traders in the
Indian market and looking about the features provided by them.
• To know which broking house is popular among investors
• To know the shortcoming of online trading
• To know the factors which investors consider while trading
online
 RESEARCH METHODOLOGY
• RESEARCH DESIGN: 
The research design adopted in the study is
descriptive & exploratory.
 
• TYPES OF DATA: 
• Primary Data :
The primary data is collected with the help of
questionnaires and direct interview of customers. 
• Secondary Data :
The secondary data and the extensive literature
on selection procedure were collected from journals, articles,
magazines and various websites.
 Cont.
• DATA COLLECTION:
Data is collected through
• Questionnaire Method has been used to collect
the primary data for analysis. Likert Scale
method has been used to analyse the factors
considered by various investors while trading.
• Interview
 Cont.
 
• SAMPLING PLAN: 
• Area of Sampling:
Gurgaon
• Sample Size:
The sample consists of 100 respondent
• Sampling Technique:
I used Random sampling for
my study
 ANALYSIS & INTERPRETATION

1. Do you know about online trading?

Yes No
Chart Title
87 13
Do you own a computer?
Yes No
Chart Title
80 20
Do you have an Internet
connection
Yes No
60 20
Do you trade Online?

Yes No
Chart Title
40 20

No
33%

Yes
67%
Through which Technology do you trade Online?

Web Based tech. Soft. Based

Chart Title
28 12

Software Base
30%

Web Based Technology

70%
Do you think online trading is easy and fast way of
trading?
Yes No
Chart Title
38 2
No
5%

Yes
95%
Which of the following companies
do you preferred to Online Trading?
Zuari Kotak
ICICI Sharek Indiab Religa Any Chart Title
Invest Securit
Direct han ulls re Other
ment ies Any Other
8%
11 8 7 3 5 3 3
Religare
8%
ICICI Direct
28%

Kotak Securities
13%

Zuari Investment Sharekhan

8% 20%
Indiabulls
18%
What factors do you consider
while choosing a broking house?
Factors No of respondents
No of respondents
Charges 17
Market Share
3%
Past record 4

No of services provided 7
Availability
Availability 11 28%
Charges
43%
Market Share 1

No of services provided Past record

18% 10%
What factors do you consider when you trade
online?
Time Convenie Instant
Saving nt Transfer Security
Chart Title
45
Strongly
40
Agree 12 15 19 15
35
Agree 20 22 16 16
Neither A 30

Nor D 7 2 5 7 25 Time Saving

Convenient
2 20
Instant Transfer
Disagree 1 1 0 15 Security

Strongly 0 10
disagree 0 0 0 5
40
0
e e ee ee l
Total 40 40 40 re re rD gr gr
ta
Ag Ag No si a si a To
ly A D d
ong h er gly
St
r it n
Ne St
ro
How will you describe your experience with on-line
trading till date?
Factors No of respondents
No of respondents
Highly satisfied 7
Highly dissatisfied
Dissatisfied 3%
Satisfied 20 8%

Highly satisfied
Neutral 9 18%

Dissatisfied 3
Neutral
Highly dissatisfied 1 23%

Satisfied
50%
Do you think that online trading has helped in
growth and development of online stock market?

Yes No Chart Title

40 0

Yes
100%
Do you think introduction of online trading has helped in attracting
the new investors thus increasing the trading volumes of Stock
Market?

Neither Strongly
Disagree
Agree disagree
Strongly Nor
Agree Agree Disagree
1 0
14 18 7
Do you feel that the trading volume will increase in
near future because of online trading?

Yes No Chart Title

35 5
No
13%

Yes
88%
Now Technology is Diversified, Do you think M-
Trading (Mobile Trading) will prove to be a new
concept?

Yes No Chart Title

38 2
No
5%

Yes
95%
What shortcomings do you feel in
Indian On-line Trading?
Factors No of respondents
Lack of awareness of the 4
Chart Title
investors about on-line
trading
Shortage of domestic 3
technical expertise Lack of awareness of the investors about on-line trading
10%
Shortage Of Infra structure 23 Shortage of domestic technical expertise
Risk factor 7%
Risk factor 11 27%

Shortage Of Infra structure

56%
 FINDINGS
1. The future of online trading is very bright, because of its rapid
growth & development and huge acceptance.
2. Most Investors surveyed are satisfied with online trading.
3. More investors consider online trading as a better option, but
because of lack of knowledge it is not widely used.
4. Still there are many people who have not computer or internet
connection or they do not trade online.
5. Online trading option help companies for more clients’
acquisition.
6. Online trading in near future will become so popular that
everyone should start trading online by PC’s or may be through
mobiles.
 RECOMMENDATION
 
1. Company should more focus on the promotion of its online offering.
2. Company should find out its existing customer, who are doing offline
trades and make them aware about the ease and benefits of online
trade, and trained them if required.
3. Company has to provide online trading software at the minimum or
free charges.
4. Company should provide online a/c. to every customer with trading
& DMAT account.
5. Company has to facilitate its online services with solid research and
advices which help the investors to do the various investments.
 CONCLUSION
• The online trading is growing with a rapid pace with the rising
level of education among the customers. The other factors
being that the India Investor nowadays wants to deal himself
in trading rather than depending upon other middlemen. They
also consider the factors like time saving in doing the online
transaction, convenience etc. The mantra for success I the
current situation will be educating the customers about the
benefits of online trading and the amount of ROI that can be
generated through it. The total trading volume of brokerage
companies has increased from USS1239.1 billion in 2004 to
USS1492.1 billion in 2005, and is expected to reach
USS6535.7 billion by 2015.