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Strategic Analysis on Sony

Strategic Analysis on Sony



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Published by WooGimChuan
Internal and external environment analysis including Value Chain Analysis, PESTL Analysis, Porter's Five Forces, etc..
Internal and external environment analysis including Value Chain Analysis, PESTL Analysis, Porter's Five Forces, etc..

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Published by: WooGimChuan on Nov 20, 2010
Copyright:Attribution Non-commercial


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 November 2010
Completed By 
Woo Gim Chuan Marcus
1About Sony: History, Culture & Products22Internal Analysis:ResourcesValue Chain AnalysisSummary of Strengths & WeaknessCore Competencies3-67-99103External Analysis:PESTLAnalysis of IndustryAnalysis of Competitive Forces – Porters’ Five Forces AnalysisStakeholders ManagementProduct Life Cycles – BCG Matrix,Marketing & Customer SegmentationCompetitors AnalysisSummary of Opportunities & Threats12-1314151617-181819-20204What can Sony do to overcome its weaknesses?215What can Sony achieve by exploiting its strengths?226What strategic actions should Sony take to support its business-level differentiation strategy?23-247Can Sony sustain its success?25-268What are Sonys success factors?279What are the reasons that contributed to Sonys decline?2810What are Sonys future challenges and what can it do toovercome them?29-3011What can Sony do to overcome threats?3112What is Sony’s corporate-level strategy and how does it helpcreate values?3213Sony’s International Corporate-Level Strategy: Modes of Entry, Benefits and Challenges33-3414Additional questions to stimulate the brain before exam!!!352
Sony is a multinational conglomerate corporation and the world's largest mediaconglomerate with revenue of US$72 billion (as of fiscal 2003). Its principal business operationsinclude Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, SonyComputer Entertainment, Sony BMG Music Entertainment, Sony Ericsson and Sony FinancialHoldings. Sony is also a leading manufacturer of electronics, video, communications, videogame consoles and information technology products for the consumer and professional markets.These make Sony one of the most comprehensive entertainment companies in the world. Thecompany's slogan is “Sony. Like no other”.
History and Culture
The current Sony Corporation has a unique culture which is firmly rooted in her historyespecially in relationship to her two founders, Masaru Ibuka and Akio Morita. Ibuka and Moritawere both dedicated electrical engineers and geniuses above their business talents. Both gaveinsights and visions in what the company should make and how it should be made. Ibuka,especially, gave constant advice and suggestions to the engineers involved in projects from theearlier on transistor radios to Walkmans. This created the umbrella strategy in which Sonyoperates under where the top management, especially Ibuka, Morita and now Norio Ohga gavethe general direction in which the lower engineers actively learned, developed and improved onthe vision/idea. Therefore, although there is a planned direction, the actual product developmentthrough launching is emergent with great flexibility. Although the research and development section of Sony differs greatly from other companies with its great flexibility, Sony, in its essence is still a traditional Japanese company inmany ways. There is life-time employment, with strong norms and values which in turn createstrategies through their actions. Status is given (the crystal award) instead of bonuses (notsignificant amount) for superior achievement. There is also the strong seniority system such asthe mentor and apprentice relationship that is typical of a Japanese firm. All this can be classifiedas the cultural school in which strategy formation is of collective behaviour. Collective visionand stress on human resource, which is typical of many Japanese, can be clearly seen in themission statement "Management Policies".
Sony Products
Sony has a variety of products ranging from electronic devices, games and entertainment.Briefly, Sony’s products can be categorized in the following major product categories:
Television and ProjectorsHome videoHome AudioHome Theatre systemDigital PhotographyHand cam video cameraComputer PeripheralPortable AudioGameIn-Car entertainmentMobile phonesStorage and Recording mediaBatteries and Charger Other Accessories

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where would i find the references?? I am guessing this was done just by another student like me, and I cant use it as reference.
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