Presentation Topic

Internet
Presented to
Ms Mughera Maqbool
 Our Group
Muhammad USMAN 18
Muhammad BILAL 24
USMAN Younis 26
Ahmad ARSLAN Butt 31
SOHAIL Ashraf 41
 Internet

Internet is a worldwide network

of networks.
 History of Internet
The Internet was initially funded by the government, it
was originally limited to research, education, and
government uses.
This policy continued until the early 90's, when
independent commercial networks began to grow.
Delphi was the first national commercial online service to
offer Internet access to its subscribers.
Delphi opened up an email connection in July 1992 and
full Internet service in November 1992.
 History of Internet
Today, NSF funding has moved beyond supporting the
backbone and higher educational institutions to building
the K-12 and local public library accesses on the one hand,
and the research on the massive high volume connections
on the other.
Microsoft's full scale entry into the browser, server, and
Internet Service Provider market completed the major shift
over to a commercially based Internet.
Release of Windows 98 in June 1998 with the Microsoft
browser well integrated into the desktop shows Bill Gates‘
determination to capitalize on the enormous growth of the
Internet.
 History of Internet
During late 90’s enormous growth, businesses entering the
Internet arena scrambled to find economic models that
work.
A current trend with major implications for the future is
the growth of high speed connections.
56K modems and the providers who supported them
spread widely for a while, but this is the low end now.
New technologies many times faster, such as cable
modems and digital subscriber lines (DSL) are
predominant now.
 Advantages of Internet

Following are some advantage of internet:

Communication
Information
Entertainment
Services
E-Commerce
Global Audience
Entertainment
 Communication
The Foremost target of internet has always been
communication.
We can communicate in a fraction of second with a person
sitting in the other part of world.
We can avail the facility of:
E-Mail
Online Chat
Communities
Online Discussion
Forms
 E-Mail

E-mail is now an essential communication

toll of business.
It is also excellent for keeping in touch with
family and friend.
It is free as compared
to telephone, fax and
postal service.
 Online Chat
There are many “chat room” on the web that
can be accessed to
meet new people, make
new friend, as well as to
stay in touch with old
friends.
 Communities
Communities of all type have sprung up on
the internet.
Its is a great way to
meet up with people
of similar interest and
discuss common
issues.
Crating online Discussion Forum
By using application such as WebBoard, it’s
possible to set up online discussion forums
on the web.
 Information
Information is probably the biggest advantage
internet is offering.
The internet is virtual
treasure trove of
internet.
All type of information
on any topic under the
sun is available on
internet.
Student and children
are among the top user who
surf the internet for search.
 Services

Many type of services are now provided on the internet

such as online banking. Jon seeking, purchasing tickets for
favorite movies, guidance service an any array of topics
engulfing the
every aspect of
life, and hotel reservations.
 Services

Uploading
Downloading
24 Hours 7 Days a Weak
Low Cost Instant Communication
Technical Support
Powerful Context Publishing Tools
 Uploading

By using internet we can upload any type of

information on websites.
Other peoples can also use these information
for their benefits.
 Downloading
We can download all type of information
form internet for our personal use.
Games, movies,
videos. Software’s
are also available on
net for download.
 24 Hours 7 Days a Weak

Internet is operational at all times makes it

the most efficient business machine to date.
Even if no one at
office, visitors will
come to your
website using
internet.
 Low Cost Instant Communication
E-mail makes business communication instant,
weather the customer or business affiliate is across
the street or across the glob.
Internet makes it easer for customer to maintain
contact and readily facilities repeat purchasing.
An effective online strategy can turn a small web
business into a virtual cost saver and income
generated machine.
 Technical Support
Many web sites are providing technical
support to its users.
Web sites are updated immediately with new
information,
various technical
support literature
can be immediately
modified in the light
of new information.
 Powerful Context Publishing Tool

There are several websites providing the facility on

publishing web tools.
These tools enable users to develop content for
world wide web by simply saving as an HTML file.
Software developers
making existing tools
more powerful.
They also trying to make
new and fast web
publishing tools.
 E-Commerce

E-Commerce is the concept used for any type of

commercial maneuvering, or business deals that involves
the transfer
of information
across the global world.
 Services of E-Commerce

Cost Effective and Enduring MKT Strategies

MKT Penetration
Product Advertising
Feed Back
Cost Effective and Enduring MKT
Strategies
The internet has become the information
superhighway for buyer public.
People prefer the
hassle free transactions
that internet shopping
can offer.
Now a days internet
has become the most
powerful selling tool.
Internet promotion offers cost effective ways for small
business to enhance their products or services to distribution
network.
Internet promotion presents the advantage of reduced budget
and storage cost as compared to
 Printing brochures
 Producing television
 Radio advertisement
 Managing a call center
 MKT Penetration
With millions of person using the Internet to search for
products and services, small businesses can penetrate other
markets at a fraction of the cost of traditional marketing
methods.
Internet Promotion gives a
business greater visibility,
thereby creating more
opportunities for increasing
its customers at relatively
low cost.
 Product Advertising
World wide web can use for advertise various products.
Customer can be able to look up various product
specification sheets
and find out
information before
purchase of product.
The beauty of web is
that it allow customer
to explore products in
as much detail they
desire.
 Feed Back
The interactive nature of the world wide web
is ideal for obtaining customer feedback.
CGI Scripts are there to obtain feed back
from customer on WWW.
 Global Audience
Content published on world wide web is immediately
available to a global audience of users.
Internet makes world wide web a very cost effective
medium to publish information.
Reaching more then
190 countries
worldwide.
 Entertainment
It Provides following type of entertainment to its user:
Online
Games
Music
Videos
 Disadvantages
Following are main disadvantages
Theft of Personal Information
Spamming
Virus Threat
Effect on Family Communication
Internet addicts
Children using Internet
 Theft of Personal Information
Internet user are facing grave danger as their personal
information such as
 Name
 Address
 Credit Card No
can be
accessed by
other culprits
to make their
problems worse.
 Spamming
Spamming refers to sending unwanted e-mails in
bulk.
Spamming provides no purpose and needlessly
obstruct the
entire system.
These illegal
activities can
be very frustrated
for any one.
 Virus Threat
Virus is nothing but a program which disrupts the
normal functioning of our computer system.
Computers are
more prone to
virus attack and
they can end up
into crashing whole
hard disk, causing
considerable headache.
Effect on Family Communication
There are conflicts research finding on this topic but an
article published by Science Daily reported that time spent
on the internet was associated with later declines in within
house family communication and a decrease in number of
friends and acquaintances with which they kept ties.
 Internet addiction
There is some controversy over whether it is possible to
actually be addicted to the Internet or not. Some researchers
claim that it is simply people trying to escape their problems
in an online world and cannot be classified as an addiction.
 Children using Internet
Children using the Internet has become a big concern.
Most parents do not realize the dangers involved when
their children log onto the Internet.
Children talk to others online, they do not realize they
could actually be talking
to a harmful person.
 How Internet Generate Business

Internet Marketing Channels

SEO (search engine optimization)
Pay Per Click Service
Social Media Optimization
Press Release
Email Marketing
Blog
 SEO
Search Engine Optimization (SEO) - Natural or Organic
Search.
Search engines are
the market makers
of the Internet.
 Pay Per Click Service
Pay Per Click (PPC) is an Internet advertising model used
on search engines, advertising networks, and content sites.
Commonly charge a fixed
price per click rather
than use a bidding system.
 Social Media Optimization
SMO is a set of methods for generating publicity through
social media, online communities and community
websites.
SMO is a set of methods
for generating publicity
through social media,
online communities and
community websites.
 Press Release

In this channel people can post there business activities,

events, news, product launch etc. which can help to
promote there business.
 Email Marketing
Through this channel you can interact people those
required your product or services. You can inform your
products or services to concern people
Or you can send your
newsletter wherever
you want.
 Blog
Blog is a type of website, usually maintained by an
individual with regular entries of commentary,
descriptions of events, or other material such as graphics
or video.
Entries are commonly
Displayed in reverse-
chronological order.
"Blog" can also be used as
a verb, meaning to maintain
or add content to a Blog.
 E-Business

E-Business is the complex fusion of business processes,

enterprise application, and organizational structure
necessary to create a high-performance
business model.
 History of E-Business
1994 eCommerce did not exist
Ecommerce has been increased from a start in 1995
growing rate of over 100% per year
Since 1995, eCommerce has grown in US from almost
nothing to a
$60 billion retail business
$700 billion business-to-business
In 2001, business spent about $470 billion purchasing
goods and services on the web from other business
 History (cont…)

In next five years e-commerce is project to continue

growing at double rates, becoming the fastest growing
form of commerce in the world.
By 2006, analyst estimate that consumers will spending
around $250 billion and business about $5.4 trillion in
online transactions.
Today more then 30 million American costumers are
expected to spend about $65 billion purchasing products
and services on the internet’s world wide web.
Defining e-Business Components

E-auctioning E-learning
E-banking E-mailing
E-commerce E-marketing
E-directories E-trading
E-engineering E-gambling
E-franchising
It’s Crosses all Boundaries

Marketing Accounting and

Computer science auditing
Consumer behavior Management
and psychology Business law and
Finance ethics
Economics Statistics
Information system Operations
management Public policy
 Includes…Intranets, Extranets
& Internets
Intranets- used within companies
Extranets- sharing information outside the
company with other companies--- B2B
Internet- overreaching – used by many to access
information, services and products between
consumers and businesses. B2C, C2C, C2B
 E-Business Model

An approach to conducting electronic business on Internet

E-Business Model
E-Business Models
 Business-to-Business (B2B)

Electronic marketplace (e-

marketplace) – interactive
business communities
providing a central market
where multiple buyers and
sellers can engage in e-
business activities
 Business-to-Consumer (B2C)
Common B2C e-business models include:
 e-shop – a version of a retail store where customers can shop at
any hour of the day without leaving their home or office
 e-mall – consists of a number of e-shops; it serves as a gateway
through which a visitor can access other e-shops

 Business types:
 Brick-and-mortar business
 Pure-play business
 Click-and-mortar business
 Consumer-to-Business (C2B)

Priceline.com is an example of a C2B e-business model

The demand for C2B e-business will increase over the
next few years due to customer’s desire for greater
convenience and lower prices
 Consumer-to-Consumer (C2C)

Online auctions
Electronic auction (e-auction) - Sellers and
buyers solicit consecutive bids from each other
and prices are determined dynamically
Forward auction - Sellers use as a selling
channel to many buyers and the highest bid wins
Reverse auction - Buyers use to purchase a
product or service, selecting the seller with the
lowest bid
 Consumer-to-Consumer (C2C)

C2C communities include:

Communities of interest - People interact with
each other on specific topics, such as golfing and
stamp collecting
Communities of relations - People come together
to share certain life experiences, such as cancer
patients, senior citizens, and car enthusiasts
Communities of fantasy - People participate in
imaginary environments, such as fantasy football teams
and playing one-on-one with Michael Jordan
 E-Business Benefits

E-Business benefits include:

Highly accessible
Increased customer loyalty
Improved information content
Increased convenience
Increased global reach
Decreased cost
 E-Business Challenges

E-business challenges include:

Protecting consumers
Leveraging existing systems
Increasing liability
Providing security
Adhering to taxation rules
 Barriers to e-commerce

Newer technologies – customers need to change

behavior Perceived lack of
Privacy
Security
Speed
Reliability
Fulfillment
 So what can be done?

Make it easier and cheaper for customers to transact

Learn how customers buy - Develop, maintain,
and use databases
Customize billing
Show them their history
Share your inventory levels
Offer easy search tools
Make them come back – create stickiness – build
communities
 Case 1
Dell displays all its product information over the Internet.
Customers are able to identify all options available for a
personal computer they want to purchase.
Dell also shares
demand and inventory
information on-line
with its suppliers
 Case 2
Solectron, a contract manufacturer, collaborates with PC
companies on product design.
 Case 3
eBay allows people to auction products over the
Internet.
 Case 4
Exchanges like Freemarkets.com allow companies to
auction their products and services over the Internet
and seek bids from potential suppliers.
 21st Century E-Business Trends
Following are the top 10 e-business trends in 21st century
21st Century E-Business Trends cont….

E-business will become a critical competitive strategy

that will revolutionize the global economy.
21st Century E-Business Trends cont….

Companies will learn to manage customers' relationships

by virtually serving their needs "24 × 7"-24 hours a day,
7 days a week.
21st Century E-Business Trends cont….

E-business that enables customers to personalize and

customize products or services will flourish
21st Century E-Business Trends cont….

Using the Net to find new customers and to better target

customer preferences will be a standard practice
21st Century E-Business Trends cont….

Producing, marketing, and distributing products or

services online will be a cost-effective strategy for
business.
21st Century E-Business Trends cont….

Learning to develop and serve online communities with

niche interests will be essential to building customer
loyalty.
21st Century E-Business Trends cont….

E-business models that provide greater choice for

customers will change the traditional economics of
supply and demand.
21st Century E-Business Trends cont….

Ready access to the Net from multiple gateways-cable

TV, satellite, wireless telephones, and other devices-will
greatly expand e-business opportunities.
21st Century E-Business Trends cont….

Highly efficient e-business virtual supply chains will

intimately link manufacturers and producers directly to
customers.
21st Century E-Business Trends cont….

E-business will reach over one billion people and

generate more than $2 trillion in revenues worldwide by
2005.