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Consumer Behaviour

Consumer Behaviour

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Published by 420bps

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Published by: 420bps on Nov 21, 2010
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04/18/2013

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TERM PAPEROFCONSUMER BEHAVIOURTOPIC – FACTORS AFFECTING CONSUMER DURABLE BRAND CHOICES
SUBMITTED TO – Mr.AMIT DATTSUBMITTED BY – BHANU PARTAPREGISTRATION ID – 10908208SECTION - RT1903ROLL NO. – B73
 
ACKNOWLEDGEMENT
In preparation of this Term Paper by me, I feel great pleasure because it gives me extensivepractical knowledge in my career. I get idea an about the “factors affecting consumer durable brand choices” by thisTerm Paper.It is not possible to prepare a project Term Paper without the assistance & encouragement of other people. This oneis certainly no exception. On the very outset of this Term Paper, I would like to extend my sincere & heartfeltobligation towards all the personages. I would like to give my deep sincere regard to those who helped me in thesuccessful completion of the task and preparation of the Term Paper.I am thankful to Mr.Amit Datt (Faculty Guide) for valuable inspiration and guidance provided methroughout the course of this term paper. They have patient and critically gone the subject matter. I would also thankall distributor & all shopkeeper for their continues support.
DURABLE GOODS
 –
 
Ineconomics, a
durable good
or a
hard good
is agoodthat does not quickly wear out, or more specifically, onethat yieldsutilityover time rather than being completelyconsumedin one use. Items likebricksor  jewelerycould be considered perfectly durable goods, because they should theoretically never wear out. Highly durable goods such asrefrigerators,cars, or mobile phonesusually continue to be useful for three or more years of use
, so durable goodsare typically characterized by long periods between successive purchases.Examples of consumer durable goods include cars,household goods(home appliances,consumer electronics, furniture, etc.),sports equipment, andtoys.
 OBJECTIVE OF THE STUDY
My main objective is only to justify the preferences of students for the brand equity of durable brands plus theallocation of resources leading to the result for proper brand utilization.
SCOPE OF STUDYING THE TOPIC DURABLE GOODS IN INDIA

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