In preparation of this Term Paper by me, I feel great pleasure because it gives me extensivepractical knowledge in my career. I get idea an about the “factors affecting consumer durable brand choices” by thisTerm Paper.It is not possible to prepare a project Term Paper without the assistance & encouragement of other people. This oneis certainly no exception. On the very outset of this Term Paper, I would like to extend my sincere & heartfeltobligation towards all the personages. I would like to give my deep sincere regard to those who helped me in thesuccessful completion of the task and preparation of the Term Paper.I am thankful to Mr.Amit Datt (Faculty Guide) for valuable inspiration and guidance provided methroughout the course of this term paper. They have patient and critically gone the subject matter. I would also thankall distributor & all shopkeeper for their continues support.