E-Marketing

Flow of the presentation

 Highlights of Indian Real Estate
 About magicbricks.com
 Business Model
 Growth prospects
 USP
 Alliances
 Services
 Competition
 Marketing strategies
 Future plans
 Highlights of Indian Real Estate
 Real estate in India is touching new heights
 Foreign direct investment (FDI) : Invest in Indian
properties.
 It’s ever growing economy which is on a continuous
rise with 8.1 percent increase
 This sector is budding in the areas such as -
residential, retail and commercial Indian metros.
 Highlights of Indian Real Estate

Advantages that to the growth:

1. Easier access to bank loans
2. Boom in economy
3. Higher earnings

Problem faced by Real estate:

◦ Unorganized and underdeveloped.
◦ This creates risks for investors.
◦ Absence of clear title to property, the risk of litigation is high.
 Why Invest In Indian Real Estate?

 Demand is high
 The revised investor friendly policies
 With this sudden change in investment policies, the overseas
firms can now put up commercial buildings as long as the
projects surpass 50,000 square meters (538,200 square feet) of
floor space.
 Indian real estate sector is on boom and this is the right time to
invest in property in India to reap the highest rewards
About magicbricks.com
 Magicbricks.com is owned by Times Business Solutions

Limited.

 Headquartered at Noida, India - based website.

 The domain name magicbricks.com was first registered on

October 14, 2005.

Traffic Estimate rank 2,621
Traffic monthly visits 3,550,300
Worldwide rank 4,453
Ranked in India 268
No. of extrenal websites linking to 456
 Since its inception, the portal has taken rapid strides in
developing new businesses and has managed to achieve
tremendous growth and success in a short span of time.

 MagicBricks.com empowers users with ‘Next-Gen’ tools and

services, like ‘MagicBricks Mobile’ & ‘MagicSMS’

 Also provides with exposure and leads not only across India,
but globally as well.
 Times Business Solutions Ltd.
 Times Business Solutions (Magicbricks.com) is a Private
Sector Organisation that offers services in IT- e-
commerce/Internet with Annual Total Turnover of 500-1000
Crs and with Employee Strength of 501-1000.

 Times Business Solutions Ltd (TBSL) includes e-recruitment

services, Timesjobs and SmartHire; real estate portal,
MagicBricks; matrimonial classifieds site, SimplyMarry;
general classifieds site, Yolist; and advertising booking
service, Ads2book.
magicbricks.com Server & Technology
Platform

 IP Lookup: 59.160.243.18

 Server Platform: Apache/2.2.11 (Unix) DAV/2 mod_jk/1.2.23

 Web Technology: n/a

 Content Type: text/html;charset=utf-8

 Search keywords

◦ Home page title

◦ Meta keywords
 Business Model

• B2B & B2C

• Ads appearing in TV as well as in Google Ads in Indian blogs.
• They have successfully reserved select keywords like ‘Cochin’,
‘Vizag’, ‘Mysore’ ‘Gurgaon’ etc basically all new emerging
townships.

•Plot related advertisements in their site.

•Bidding of a few keywords in Google search has been an integral

part of the magicbricks’ advertising strategy.

Growth of MagicBricks.com
 Consolidated leadership position in the online real estate space by
recording the maximum number of Unique Visitors to its website, as
adjudged by comScore
 MagicBricks.com, also reaches out to 9% more users than its closest
competitor and 125% more people than the current No.3.

 “Within three months of its launch, MagicBricks.com achieved the status

of being the No.1 property portal in India. With its revolutionary next-gen
services customized specifically to address the real estate industry it has
consolidated its position as the leader in the sector, as endorsed by
comScore”
Traffic history for Magicbricks.com
Secret of MagicBricks success
 Their Mantra : "Our innovations are geared towards delivering assured
responses to all our users, property needs and providing them with
exposure and leads across India and globally."

 Overall response from MagicBricks.com has gone up by 50 %.

 MagicBricks.com has retained leadership position in other important

metrics such as Total Page Views (56% more than nearest competitor) and
Time spent by customers (90% more than nearest competitor) on the site .
Magic Brick USP
 In todays life the challenges that the investors face–
lack of time and reliable sources of information.
These challenges are precisely what
MagicBricks.com seeks to address.
 MagicBricks.com’s user-friendly features allow
users to search for properties and make decisions
in a transparent manner
 The portal provides an extensive inventory of
developers, brokers and other professionals, a wide
range of products and services directly or indirectly
related to the real estate industry.
 Interviews with industry stalwarts, analysis by the
best national and international consultants and
well-documented data related to products, prices
and providers are provided to the user to keep
Alliances
 The Confederation of Real Estate Developer's
Associations of India, (Credai), the country’s
apex real estate body has signed an Mou with
MagicBricks.com for an exclusive on-line
partnership.
 The MoU was signed by Ramani Sastri,

President, CREDAI and R Sundar, President,

Times Business Solutions in 2006
MagicBricks Services
Buyer
Seller

 Post Property
 Search Property
 Search Buyer  Post your Requirement
 Advertise Property  Search projects , Agent |,
Builder
 Apply Loan
 Rent Zone
 Property News
Online v/s offline property
search marketing
Cost
Both types of marketing involve cheap and expensive
methods alike.
a. Online marketing
• Cheap: Putting up a blog, joining forums, and
commenting in others’ blogs to spread the word about
your site or business.
• Expensive: Paying for a domain, plus engaging in search
engine optimization programs like Pay-Per-Click, link
building, and others.
b. Offline marketing
• Cheap: The use and distribution of flyers and leaflets.
• Expensive: Paying ad space for newspapers and
magazines, as well as air time for television and radio
networks.
Coverage
a. Online marketing
• There’s a lot of free space in the cyber world for
business exposure, and millions of people
browse the internet everyday. By advertising
online through banners and other marketing
means, as well as by putting up an online site,
you reach people on a global level.

b. Offline marketing
• Marketing offline may not reach a global level as
much as online marketing, but it is
advantageous in such a way that it covers more
number of people in a particular targeted area.
Customer Relationship
a. Online marketing
• Everything about the company or the product is
presented in a website and online catalog.
However, many customers are doubly cautious
when it comes to doing transactions This causes
people to doubt the authenticity of online
businesses, even those that are legal in reality.
b. Offline marketing
• This type of marketing provides a great advantage
when it comes to establishing a good relationship
with customers. More people trust advertisements
found in newspapers or television stations that
they rely on. And, the word of mouth that results
can be a very good asset to boost your business.
Major competitor Online- Global level
 The Indian version of property portal IProperty –
In.IProperty.com – was ahead of competing Indian real estate
sites MagicBricks.com, 99acres.com, IndiaProperty.com, and
Makaan.com.

 IProperty ispart of the IProperty network which operates

property portals in Singapore, Malaysia, Hong Kong and the
Philippines. The company was formerly known as RealAcres.

 Based on data from Alexa, the company reported page views

that were 50 percent higher than MagicBricks and 99acres,
3.5 times higher than Makaan, and five times greater than
IndiaProperty. Time spent per user was also greater.
list the Top 10 Indian Websites under various categories for the best sources online.

Site / competitior
99acres.com
Indiaproperty.com
Indiaproperties.com
Indiahousing.com
MagicBricks.com
Propmart.com
Realestateonline.in
Hdfcrealty.com
Realestate.ebay.in
iProperty.com
Domestic Competition
 Two portals in India – magicbricks.com and indiaproperty.com –
both claim to be the country’s number one portal.

99acres.com’s release points to March 2010 comScore figures that

show it had a 43 percent share of traffic for the month, receiving
over 17 million page views from users who spent an average of 18
minutes on the website.

 9acres.com is also highlighting three industry awards it won in

2009: the India Infra-Realty Achievers Award, the Building Industry
Award, and the Accommodation Times’ National Real Estate Award.
 When magicbricks.com claimed the title of top Indian portal in
November 2009 it also referred to comScore figures, but again did
not give an exact total.
Marketing Strategies to beat
Competition
Magicbricks.com’s strategy to stand out in
this highly competitive market has been to
look beyond the Internet to engage
customers.
 It also launched a phone-based service and

held property fairs for affordable homes

Magicbricks.com Release Telephone
Service
 While most portals are busy investing in
iPhone apps, Indian property portal
magicbricks.com is investing in some more
traditional telecommunications – a telephone
version of the website.
Penetration Strategy
 Real estate portal MagicBricks.com has launched
‘MagicBricks on Phone’, a property phone line
service available at 1-800-200-4050 in eight
languages -- English, Hindi, Marathi, Gujarati,
Bengali, Tamil, Kannada and Malayalam.
According to MagicBricks, the service allows
anyone with a phone to call the toll-free number
to buy, sell and rent real estate in India.
 It operates 7 days a week from 8 am to 8 pm
Benefit of penetration
 According to Ramathreya Krishnamurthi,
business head, MagicBricks.com, the online
real estate market in India is close to Rs 45-
50 crore.

 With telecom penetration in India at 7.5 times

that of internet penetration, this service will
address the property needs of an additional
400 million people, who have access to a
telephone
Magicbricks.com Holds Property Fairs
 Indian property portal magicbricks.com has
held a series of property bazaars for
affordable homes.

 Among online real estate portals, property

bazaars are a unique offering from
magicbricks.com
Benefits for MagicBricks
 The actual number of footfalls exceeded the expectations.
People did not only come to visit & survey the available
property options but actually booked properties on the spot.

 The “Rajnagar Extension Affordable Property Bazaar” saw

over 10,000 home seekers walk-in over the two-day event
and conduct business of over Rs. 100 Crores
Benefit for the customer
 Fair resulted in many happy customers and
developers
 Registered booking for over 40 projects on-

the-spot and generate thousands of leads for

future registrations in their projects
 Lot of options and economic price to the

buyer
Marketing strategy -
Promotion

 Magic Bricks tied up with

Mumbai Champs
 Times Group is following a focused marketing

strategy . “Any association starts with a win-

win objective.” Through this deal, the cricket
will get an international platform and we will
get the visibility
 According to Naveen Luthra,
vice-president and business head,
Magic Bricks.com, “The tie-up has provided
huge visibility for us”. Just after the first
match the website has got huge visibility and
it continued with each match.
 MagicBricks.com Mumbai Champs team was

being coached by Sandip Patil and received

high scores in the inaugural ICL 20s
championship.
Future Plans
 Getting a franchisee for ICL as and when
there is an announcement

 magicbricks.com will organizing similar

shows in Chennai & Bangalore and many new
cities