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International Sales & Distribution Management

International Sales & Distribution Management

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Published by sumit negi
sales and disistribution mgt subject
sales and disistribution mgt subject

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Published by: sumit negi on Nov 21, 2010
Copyright:Attribution Non-commercial

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07/04/2012

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SDM-Ch 16
1
Chapter 16International Sales & DistributionManagement
 
SDM-Ch 16
2
LEARNING OBJECTIVES
Understanddifferenceswith domestic marketsChoosingthe marketsEconomic, Legal & Culturalaspects of theenvironmentRisks involvedin International businessEntry strategiesfor international marketsPricing, financial terms and paymentmethodsInformation gatheringabout target marketsDifferencesin distribution channels and factorsinfluencing the choice
 
SDM-Ch 16
3
WHY
GO INTERNATIONAL?
The
W
TO agreement has resulted in opening up of new areas for freer trade(Textiles, Services & Agricultural products)China, Russia, India & the East European countrieshave embraced free market policies resulting in hugeopening up of underserved populations.Domestic competition has increased especially fromimports.Outsourcingin manufacturing and services hasincreased due tocost pressures & improvementininfrastructure.

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