Professional Documents
Culture Documents
USES
PRESENTED BY:-
ANKIT SABOO (GS 082)
RISHI MURARKA (GM 064)
VIVEK CHURIWAL (GC 032)
DIWAKAR BHATIA (GB 041)
IT IS DEFINED AS THE TOTALITY OF INDIVIDUAL
THOUGHTS AND FEELINGS HAVING REFERRENCE
TO HIM OR HERSELF AS AN OBJECT
DIMENSIONS OF SELF CONCEPT
RELATIONS SATISFACTION
HIP BEHAVIOUR PURCHASE
SEEK PRODUCTS AND
BETWEEN CONTRIBUTES TO
BRANDS THAT IMPROVE/
DESIRED SELF-
SELF MAINTAIN SELF
CONCEPT
CONCEPT CONCEPT
AND BRAND
CONSUMER IMAGE
SELF-
CONCEPT
REINFORCES SELF CONCEPT
THANK YOU FOR LENDING YOUR
PATIENT EARS