Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8_1 Q8_2 Q8_3

Where are You belongGender Are you a Please fill Monthly I Level of EdPlease selePlease selePlease sele
Hyderabad 3 3 1

Bangalore 2 2 1 Software e 6 3 1 1
Mumbai 2 1 1 Associate 5 4 1
Bangalore 3 2 1 SDE II 5 3
Gurgaon 2 1 1 Business A 4 3 1 1
California, 3 2 1 Software E 5 4 1 1
Bangalore 2 2 1 Software E 4 3 1
Bangalore 2 1 1 Software E 4 3 1
pune 2 2 2 4 1
Mysore,Kar 2 2 1 Apprentice 1 3 1
Durgapur, 2 1 2 3 1 1
Bengaluru 3 1 1 Member tec 5 3 1
Vishakhap 2 1 2 4
mysore 3 1 1 senior desi 5 4 1
Q8_4 Q8_5 Q8_6 Q8_6_TEXTQ9_1 Q9_2 Q9_3 Q9_4 Q9_5 Q9_6
Please selePlease selePlease selePlease seleYour “mustYour “mustYour “mustYour “mustYour “mustYour “must
1 1

1 1 1 1
1 1 1 1
1 Internet 1 1 1
1 1 1
1 1 1
1 1 discounts at mall/sho 1 1 1
1 1 1 1
1 fashion we 1 1 1
1 Self search 1 1 1 1
1 1 1 1 1 1
1 1 1 1
1 Internet 1 1 1
1
Q9_6_TEXTQ10 Q11_1 Q11_2 Q11_3 Q11_4 Q11_5 Q11_6 Q11_7 Q11_8
Your “mustYour role mSo assume So
y assume So
y assume So
y assume So
y assume So
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7 25000 75000 0 0 0 0
0 0 0 0 0 0 0 0
7 30000 50000 0 0 0 0 0 15000
7 10000 50000 25000 0 0 0 0 0
7 0 100000 0 0 0 0 0 0
25000 75000 0 0 0 0 0 0
7 20 50 0 20 0 7 0 1
4 4000 55000 20000 15000 0 0 0 4000
4 10000 20000 25000 0 0 40000 0 0
a doctoral 5 45000 50000 5000 0 0 0 0 0
own business,animal s 10000 20000 0 0 0 50000 5000 10000
7 10000 5000 10000 0 40000 15000 10000
7 20000 30000 50000 0 0 0 0 0
Own Busin 1 20000 0 80000 0 0 0 0 0
2 10000 25000 0 0 65000 0 0 0
Q11_9 Q12 Q12_TEXT Q13 Q13_TEXT Q14_1 Q14_2 Q14_3 Q14_4 Q14_5
So assume Your
y favoriYour favoriWhere do yWhere do yYour favoriYour favoriYour favoriYour favoriYour favori
6 1 1
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15000 1 2 1 1
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0 6 5 get a PhD, 1
Q14_6 Q14_7 Q14_7_TEXQ15 Q16
Your favoriYour favoriYour favoriWhich of t Your monthl
1 4

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Q17
Please state an Advertisement / Promotional campaign, which you think touched a chord with the India...
Jaago India Jaago

Tata Safari Dicor- " Reclaim your life ", Qadburys " Kuch accha karne se pehle meetha khalena chahiye " :)

School chalein hum

zoo-zoo add of vodafone, nice concept, hardly any words spoken but the msg to be conveyed reaches the auidience.

jago re! -Tea promotion

Jaago jaago jaago re...TATA tea

Times of India Ad campaign called "Tum chalo toh Hisdustan Chale"

Times Of India - Young kid moving the tree
Q18 Q19 Q20
What do yoAre advertYou will be delighted with a promotional campaign if,
2 1 1

3 1 3
2 2 3
4 2 6
5 1 1
3 2 1
2 1 1
2 1 3
2 1 1
3 1 1
5 1 3
2 1 6
2 2 4
2 1 1
Q20_TEXT
You will be delighted with a promotional campaign if,-TEXT

It promotes a quality product

Its motivating
It makes an attempt to customize according to local preferences rather than assuming the whole of India has a single preferen
Q21
Who do you think Harley Davidson should approach for their promotions in India?
John Abraham

Amitabh Bacchan
John Abraham
Doesn't matter, their clientale wouldn't change if they rope in Bollywood or cricket superstars.

Salman khan
Hritik ?
Normal college student
hard core bikers!
sports star! someone popular for his sports
Ranbir Kapoor
No single person would do. To tap a bigger market, I believe Harley should hire brand ambassadors per state.
A G Krishna Murty Brand Consulting
you :P
Q22
If you are a brand manager in a MNC which is launching a new fairness cream for young Indian women (...
Connect with the common sentiments. Create a storyline that'll touch a chord with my audience (use proms, college events, d

Focus on striking a chord with the ethnicity or identity of the Indian girl .

A natural product for the natural you !

I dont believe in fairness cream!

distribution and communication to build a brand value
Distribute free samples in colleges and get feedback after 2 weeks.

targeting the middle class Indian women

Think HATKE !!!

Endorsement by Ragni Kanth say i use it when i use it instead of Make up

when we can be fair, why not look fair