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Network Marketing Industry

Network Marketing Industry

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Published by Mwangi Leonard

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Published by: Mwangi Leonard on Nov 22, 2010
Copyright:Attribution Non-commercial

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04/16/2012

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A REPORT ON THE BACKGROUND, LEGAL PERSPECTIVE ANDEVOLUTION OF NETWWORK MARKETING TO IT’S CURRENT TRENDS INTHE MARKETPRESENTED TO: TRAINING SOLUTIONS LEARNING THATLASTS (
TSLTL
)PRESENTED BY: LEONARD MWANGI 0721598467LAMECK KINYUA 0710247885SAMUEL NJOROGE 0715748217 
 
INTRODUCTION.
Network marketing originated from direct selling. It came to be recognized in the 1930sand early 1940s. After this period, there came a time when emerging companies hit themarket though the early companies included Wachters Organic Sea Products, Fuller Brush and Stanley Home products to name but a few.
DEFINITIONS
a)Direct Selling: sale of a computer product or service in a face to face manner away from a fixed retail location in the home or the office. b)Multilevel marketing: is a legal system of merchandising products throughmultiple levels of distribution. These distributors purchase at wholesale and act asthe middlemen between manufacturer and consumer who pay retail.Similarities Of Network Marketing And Direct Selling1)They both use the face to face interpersonal communication process intransmitting ideas from person to person.2)They both transmit information and demonstrate ideas about product services3)Both operate from a fixed retail location.4)Typically operate in an office or home.
 
Differences in Network marketing and direct selling1)Direct selling focuses on closing the sale and getting the order while networmarketing focuses on information sharing and creating a rapport with the buyer over time.2)The network marketer is an independent contractor while the direct seller is not.3)Network marketing offers a distributor a chance of growing his own industrywhile getting payment from the group he has helped develop.4)In direct selling, commission is paid on individual sales transactions while innetwork marketing, every time a consumer you introduced makes a purchase, youget a commission.5)The network marketing has different compensation formulas called the MarketPlan. It is advisable to study an organizations market plan before you settle in it.

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Mujibur Rahman added this note
Good Read - I love Multi-Level Marketing and the infinite potential it offers.

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