Network marketing originated from direct selling. It came to be recognized in the 1930sand early 1940s. After this period, there came a time when emerging companies hit themarket though the early companies included Wachters Organic Sea Products, Fuller Brush and Stanley Home products to name but a few.
a)Direct Selling: sale of a computer product or service in a face to face manner away from a fixed retail location in the home or the office. b)Multilevel marketing: is a legal system of merchandising products throughmultiple levels of distribution. These distributors purchase at wholesale and act asthe middlemen between manufacturer and consumer who pay retail.Similarities Of Network Marketing And Direct Selling1)They both use the face to face interpersonal communication process intransmitting ideas from person to person.2)They both transmit information and demonstrate ideas about product services3)Both operate from a fixed retail location.4)Typically operate in an office or home.