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Comarc Tcology Rviw i a ublicatio cratd by Comarc xrt ad cialit. It i cratdto ait our cutomr ad artr i obtaiig i-dt iformatio about mart trd addvlomt, ad t tcological oibiliti of addrig t mot imortat iu.
ne of the world’s most renowned inventors,Sir Faraday, was asked by the Minister of theTreasury who was visiting Faraday’s lab „Whatbenefits would people have from these experiments withelectricity?” „I don’t know,” he said, “but I’m sure yourgovernment will be collecting taxes from these results inthe future”. The same answer can probably be given to ustoday by this year’s Nobel Prize laureate in Physics. Manyinteresting and revolutionary technologies are waiting forbusiness opportunity to make them profitable and beginentirely new revenue streams. Market innovation combinestechnology with business modeling and extensive workfrom engineers and marketing specialists.Gartner’s report, Hype Cycle for Emerging Technologies, published in October, points out that almost all theanalyzed IT technologies are related to user experience, newinterfaces or user interaction methods.The Web phenomenon has been moving from PC’s toother devices such as smart phones, TV’s, flat panels inautomobiles, public transport and retail. New interactionstyles based on accelerometers and location services,which made no sense for PC’s, are boosting the salesof intelligent terminals. User experience as well as newinteraction styles, such as gesture recognition and tangibleuser interfaces, simplify communication between theapplication and the user and make our handsets moreintelligent and more personal.Location based services, previously forecasted as a triggerfor location based ads, has become very popular because ofapplications from iPhone Android using our position to definea context for smart applications. Users are becoming moreaccustomed to positioning information required by applicationsand will be more open for mobile ads in the future.Cloud computing is growing in the context of the expansionof mobile application shops which has to find storage andresources to support relatively small and smart applicationson smart phones with which the user is still moving fromplace to place with.Web cloud computing, location services and multi-screeninterfaces in the connected world are good examples of theadoption of new business and revenue models, rather thansimply the adoption of the newest technology.From the perspective of communication service providers, oneof the most important challenges in the Connected World ishow to ready infrastructure and business processes for newinteraction methods, new business models like revenue andinfrastructure sharing, direct and indirect sales models, qualitydriven by customer experience and multi-technology servicefulfillment and assurance. This edition of Technology Reviewdemonstrates how Comarch analysts, solution managers anddevelopers approach the Connected World trend.Enjoy reading.
What will surprise usin the near future?