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Comarch Technology Review 2010 Fall edition

Comarch Technology Review 2010 Fall edition

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Comarch Technology Review provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators.
This unique and comprehensive publication is written by our specialists with expertise in various fields, ranging from BSS and OSS to VAS and professional services.
Comarch Technology Review provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators.
This unique and comprehensive publication is written by our specialists with expertise in various fields, ranging from BSS and OSS to VAS and professional services.

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Published by: Comarch Telecommunications Business Unit on Nov 22, 2010
Copyright:Attribution Non-commercial

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11/22/2010

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www.comarc.com
T Magai of ComarcTlcommuicatioBui Uit
 /[]
In ThIs IssUe: Oss/Bss Fatur 
M2M Mart Trd: OvrviwOf T M2M Valu Caihow exactly Will You Bfit From AutomatigFild srvic I Your Comay
 Cutomr sotligt
Bouygu Tlcom Aciv t Rigt BalacTa to Comarc Bss suit
Tcology & Iovatio
Comarc Tt at t IBM IovatioCtr
 
Personalize your customerexperienceTransform seamlessly to newbusiness modelsEnsure the highest quality ofdelivered servicesTake full control of your network
Mt wit Comarc xrt fac to fac
 
at t
M Wd C 
14 – 17 Fb t Fi  Bclo, i Bclo, Si –1F20, Hll 1
 
PrefaCe
3
 pIOTR MAChnIk
 Comarc sA
Vice President, ProductManagement & MarketingTelecommunicationsBusiness Unit
editor-i-Cif:
Katarzyna Gajewskakatarzyna.gajewska@comarch.com
Layout & DTp:
Jakub Malicki
poto:
www.fotolia.com
proofradr:
 
Martin Jones
publir:
 
Comarch SAAl. Jana Pawła II 39a, 31-864 Kraków
Tl
. +48 12 64 61 000,
Fax
: +48 12 64 61 100
www.comarc.comprit:
 
Skleniarz Printing Houseul. J. Lea 118, 31-033 Kraków
Circulatio:
1 500Technology Review is a free publication availableby subscription. The articles published here can becopied and reproduced only with the knowledge andconsent of the editors. The names of products andcompanies mentioned are trade marks and tradenames of their producers.
To rciv your ubcritio to t lctroicvrio or  t rviou iu, la viit:tr.comarc.com
Comarc’ offic i polad:
Krakow(HQ), Warsaw, Gdansk, Wroclaw, Poznan,Katowice, Lodz, Lublin
Worldwid Offic:Amrica
 
paama
| PanamáUnited States of America | Chicago
euro
 
Autria
| Wien 
Blgium
| Brussels 
Fila
d | Espoo 
Frac
| Lille, Grenoble 
Lituaia
| Vilnius 
Grmay
| Dresden, Frankfurt/Main,Munich, Hamburg, Berlin, Muenster,Duesseldorf, Bremen 
Ruia
| Moscow 
slovaia
| Bratislava 
Urai
| Kyiv, Lviv
Middl eat
 
Uitd Arab emirat
| Dubai
Aia
 
Cia
| Shanghai 
Vitam
| Ho Chi Minh City
Comarc Tcology Rviw i a ublicatio cratd by Comarc xrt ad cialit. It i cratdto ait our cutomr ad artr i obtaiig i-dt iformatio about mart trd addvlomt, ad t tcological oibiliti of addrig t mot imortat iu.
ne of the world’s most renowned inventors,Sir Faraday, was asked by the Minister of theTreasury who was visiting Faraday’s lab „Whatbenefits would people have from these experiments withelectricity?” „I don’t know,” he said, “but I’m sure yourgovernment will be collecting taxes from these results inthe future”. The same answer can probably be given to ustoday by this year’s Nobel Prize laureate in Physics. Manyinteresting and revolutionary technologies are waiting forbusiness opportunity to make them profitable and beginentirely new revenue streams. Market innovation combinestechnology with business modeling and extensive workfrom engineers and marketing specialists.Gartner’s report, Hype Cycle for Emerging Technologies, published in October, points out that almost all theanalyzed IT technologies are related to user experience, newinterfaces or user interaction methods.The Web phenomenon has been moving from PC’s toother devices such as smart phones, TV’s, flat panels inautomobiles, public transport and retail. New interactionstyles based on accelerometers and location services,which made no sense for PC’s, are boosting the salesof intelligent terminals. User experience as well as newinteraction styles, such as gesture recognition and tangibleuser interfaces, simplify communication between theapplication and the user and make our handsets moreintelligent and more personal.Location based services, previously forecasted as a triggerfor location based ads, has become very popular because ofapplications from iPhone Android using our position to definea context for smart applications. Users are becoming moreaccustomed to positioning information required by applicationsand will be more open for mobile ads in the future.Cloud computing is growing in the context of the expansionof mobile application shops which has to find storage andresources to support relatively small and smart applicationson smart phones with which the user is still moving fromplace to place with.Web cloud computing, location services and multi-screeninterfaces in the connected world are good examples of theadoption of new business and revenue models, rather thansimply the adoption of the newest technology.From the perspective of communication service providers, oneof the most important challenges in the Connected World ishow to ready infrastructure and business processes for newinteraction methods, new business models like revenue andinfrastructure sharing, direct and indirect sales models, qualitydriven by customer experience and multi-technology servicefulfillment and assurance. This edition of Technology Reviewdemonstrates how Comarch analysts, solution managers anddevelopers approach the Connected World trend.Enjoy reading.
What will surprise usin the near future?
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