Winter~2009 Internship report at PSO

VISION
To excel in delivering value to customers as an innovative and dynamic energy company that gets to the
future first.

MISSION
We are committed to leadership in energy market through competitive advantage in providing the highest
quality petroleum products and services to our customers, based on: high quality, low cost, sustained growth
.

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Winter~2009 Internship report at PSO

HISTORY
The creation of Pakistan State Oil (PSO) can be traced back to the year 1974, when on
January 1st; the government took over and merged Pakistan National Oil (PNO) and Dawood Petroleum
Limited (DPL) as Premiere Oil Company Limited (POCL).

After PSO’s inception, the corporate culture underwent a comprehensive renewal program which was fully
implemented in 2004.

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 Winter~2009 Internship report at PSO

COMPANY OVERVIEW
Pakistan state oil is the market leader in Pakistan’s energy sector.

The company has the largest network of retail outlets to serve the automotive.

PSO takes pride in continuing the tradition of excellence and is fully committed to meet the energy needs of
today and rising challenges of tomorrow.

Pakistan State Oil, the largest oil marketing company in the country, is currently engaged in storage,
distribution and marketing of various POL products.

Major stakeholder: Government of Pakistan: 51% shares

CURRENT VALUE Rs. 75 billion,

MARKET SHARE:
In Black oil : 82.1%
In white oil : 61.2%

Distribution outlets: 36121

Out of which 1,610 outlets have been upgraded as per as new vision

STORAGE DEPOT: 29

TOTAL STORAGE: 81% of National storage

TANK LORRIES: 6000

PER DAY CUSTOMERS:

 PSO serves 2.8 million retail customers on daily basis

 Serve 2000 industrial units
PROVISIOON OF FEUL AT PORT
Air ports: 9
Ship fuel: 3 ports

New Vision Retail Program,

With most modern facilities like
 Electronic dispensing units
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 Winter~2009 Internship report at PSO
 Convenience stores
 Business centers
 Easy Payment Centers
 Customer friendly staff to provide unmatched and diverse services to its customers, all of which are
comparable to international practices.

HONOUR:
 First Pakistani Public Sector Company to become a member of the World Economic Forum (WEF) and
including in Fortune 500 companies.
 Winning the “Karachi Stock Exchange (KSE) Top Companies Award” has made PSO a notable
company world over.
 Received? AAA rating by Pakistan Credit Rating Agency (PACRA)

In July 2002, ‘PSO Loyalty Cards’ were introduced to reward the retail customers for their loyalty and
patronage towards the company.

In February 2003 PSO launched its ‘Fleet Cards’ and ‘Corporate Cards’, which are fuel-based credit cards
for the business entities.

PRODCUTS MAJOR CUSTOMERS MAJOR SUPPLIERS

Motor Gasoline, KESC PAK KUWAIT
High Speed Diesel WAPDA PAK REFINERY
Furnace Oil DEFENCE NRL
Jet Fuel PAKISTAN STEEL MILL PARCO
Kerosene IPP’s ATTOCK REFINERY LIMITED
LPG ARMED FORCES
CNG RAILWAY
Petrochemicals
Lubricants

RETAIL BRANDS
PSO’s leading retail brands includes:
 Premier-XL (Petrol with multi-functional additive),
 Green-XL (Environment friendly diesel with an additive that provides more mileage, smooth
running & less black smoke), Deo (diesel engine oil) and Carient (passenger car motor oil).

In order to deliver the promised quality to its retail customers, PSO launched Mobile Quality Testing
Networks (MQTU) in October 1998 which has now been extended to 21 units operating from 15 major
cities of Pakistan. These units perform surprise visits to check the quality of the POL products at different
retail outlets.

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Winter~2009 Internship report at PSO

• Ad Presentation + other presentations from HR , Finance and Engineers group

• Visit to Defence 23 Station

• Visit to Khayaban-e-Etihad Station

• Visit to AB Ghazi Station (Highest selling station)

• Questionnaires Statistics

• Celebration of Customer Interaction program on 16 December at Defence 23

Street Station (Decoration, Face Painting for kids, Free Refreshment for
Customers, Sweets and Balloons for Kids, Free Brake Oil testing Facility, Filling of
ISO Questionnaires regarding the behavior and Performance of employees at
Station)

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Winter~2009 Internship report at PSO

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Winter~2009 Internship report at PSO

SOOPER DOOPER MOMENT AT PSO:

Each & every moment at PSO was a sooper…Dooper to me. But the moment that I enjoyed a lot was the presentation
of leadership deliver by A.I Mir. He described his presentation in friendly way and
Practices us some fantastic drills.

Pump : M.G MOTORS Date: 1st January, 2010.

Timing : 11:30 AM to 12:00 Noon

Reason for Survey:

We have visited MG MOTORS (LARGEST SELLING PUMP) to meet with the customer and delight them.
We have asked some question with the customers.

Objective:
The objective of making this survey is to increase the firm sales.

Survey Result:

Do you If No: Do you

Custom Vehicle satisfy then aware DO you use
er type Yes : No Reason about PSO PSO product
number products
1 Car

2 Car
3 Car

4 Car
5 Car

6 Car
7 Car

8 Car
9 Motor Bike

10 Motor Bike
11 Motor Bike

12 Motor Bike
13 Motor Bike

14 Motor Bike
15 Motor Bike

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Winter~2009 Internship report at PSO

CONCLUSION:

SWOT ANALYSIS
Strengths
1. Market Leader in Oil
2. Superior Quality Products
3. Superior Customer Services
4. Customers Loyalty
5. Competent Human Resources
6. Innovation Skill
7. Socially Responsible
8. Government Backed Entity
9. Educate graduates through Quality Internship programs.

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Winter~2009 Internship report at PSO
Weaknesses
1. Ineffective in Lubricant Market

Opportunities
1. Growth in Purchasing Power
2. Growth in Vehicles Production
3. Growth in Population
4. Government Support
5. Increase in Prices
6. Increase in Demand

Threats
1: Competition
2: Substitute Products
3: Inflation
4: High Cost
5: Interest Rates
6: OPEC Policies