Bill JensenandJosh Klein
Learn to love therule breakers
hen a twelve-year-old can gather inor-mation aster, processit more efciently, re-erence more diverseproessionals, and get volunteer guidancerom better sources than you can at work,how can you pretend to be competitive?When the personal tools in your mobilephone are more empowering than whatyour company provides or approves oryour projects, how can you be saved romdevastating market orces? You can’t.The tools we use in lie have leaproggedover the ones we use at work. Business’slingering love o bureaucracy, process, andlegacy technology has allen completelyout o sync with what people need to dotheir best.
The Breakthrough Idea
So what canyou do? Hack work, and embrace the oth-ers in your midst who care enough to do so.Hackers work around the prescribed wayso doing things to achieve their goals. The benevolent among them do this rule bend-ing or the good o all. And once rontlineperormers and middle managers try hack-ing work—and discover they’ve increasedtheir output by a actor o 20—they nevergo back.Richard Saunders (not his real name) isa benevolent hacker. He works or one o those banks that did its job so well in 2008that we landed in the worst nancial holewe’ve seen since the Great Depression. Asthe crisis unolded, the bank’s senior ex-
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