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UVOD U BIZNIS Dragan Lajović

UVOD U BIZNIS Dragan Lajović

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Published by: univerzalsm on Nov 23, 2010
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07/27/2013

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Doc. dr Dragan Lajovi
ć
 mr Vladimir Vuli
ć
mr Nikola Vuli
ć
 mr Nemanja Nikoli
ć
mr Radivoje Drobnjak
UVOD U BIZNIS
 
 
 
 
Sadržaj
UMJESTO UVODA1. BIZNIS – DEFINICIJA I POJMOVNO ODRE
ð
ENJE..................................................1
 1.1 Umjesto uvoda.........................................................................................................21.2 Priroda biznisa.........................................................................................................21.3 Cilj biznisa...............................................................................................................21.4 Ljudi i biznis aktivnosti...........................................................................................41.5 Zašto se ugledati na one koji su najbolji?................................................................41.6. Zašto biti druga
č
iji u vrijeme megatrandova?........................................................61.7. Hijerarhija potreba Abrahama Maslova..................................................................81.8. Mentalna mreža ekonomije...................................................................................10Pitanja za diskusiju......................................................................................................12
2. PREDUZETNIŠTVO U EKONOMSKOJ TEORIJI.....................................................13
 2.1. Pojmovno odre
ñ
enje preduzetništva.....................................................................142.2. Razvoj preduzetništva i preduze
ć
a - makro aspekt...............................................142.3. Preduzetni
č
ke perspektive....................................................................................152.4. Istorijski i komparativni razvoj preduzetništva.....................................................162.4.1. Predstavnici klasi
č
ne ekonomije............................................................172.4.1.1. Britanska škola........................................................................172.4.1.2. Francuska škola.......................................................................172.4.1.3. Austrijska škola.......................................................................182.4.1.4. Njema
č
ka škola.......................................................................182.4.1.5. Ameri
č
ka škola.......................................................................182.4.2. Predstavnici neoklasi
č
ne ekonomije......................................................192.4.3. Savremeno shvatanje preduzetništva.....................................................20Pitanja za diskusiju......................................................................................................22
3. PRIRODA PREDUZETNIŠTVA I PREDUZETNI
Č
KA KULTURA.........................23
 3.1. Uvod......................................................................................................................243.2. Tradicionalno preduzetništvo................................................................................243.3. Preduzetništvo u velikim preduze
ć
ima (intrapreduzetništvo)...............................263.3.1. Prepreke razvoja intrapreduzetništva.....................................................283.3.2. Pretpostavke razvoja intapreduzetništva................................................293.4. Preduzetništvo u društvenim djelatnostima..........................................................303.5. Prednosti i nedostaci ulaska u biznis....................................................................31Pitanja za diskusiju......................................................................................................34
4. PREDUZETNI
Č
KI PROCES..........................................................................................35
 4.1. Uvod......................................................................................................................364.2. U
č
esnici preduzetni
č
kog procesa..........................................................................364.3. Preduzetni
č
ka ideja...............................................................................................384.3.1. Izvori preduzetni
č
kih ideja....................................................................394.3.2. Faze razvoja preduzetni
č
ke ideje...........................................................414.3.3. Metode generisanja ideja.......................................................................41

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