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etr - Chapter 10 (english)

etr - Chapter 10 (english)

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Published by nazuwa

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Published by: nazuwa on Aug 01, 2008
Copyright:Attribution Non-commercial

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10/16/2010

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Chapter 10Chapter 10
INTERNATIONALINTERNATIONALBUSINESSBUSINESS
 
 
Objectives:Objectives:
 To explain the importance of international To explain the importance of internationaltrades as one of a business strategies.trades as one of a business strategies.
 To explain the “methods” of entering the To explain the “methods” of entering theglobal market.global market.
 To explain preparatory steps before To explain preparatory steps beforeexploring into international market.exploring into international market.
 To identify “barriers” to international To identify “barriers” to internationaltrades.trades.
 To discuss some “trade agreements” & To discuss some “trade agreements” &“trade blocks” & their effects on“trade blocks” & their effects on
 
 
IntroductionIntroduction
We are living in the era of We are living in the era of globalization.globalization.
Globalization? – increasingGlobalization? – increasingconnectivity & interdependenceconnectivity & interdependencebetween countries of the world inbetween countries of the world ineconomic, political, social,economic, political, social,technological & cultural matters -technological & cultural matters -

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