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Backgrounder Salad Works REDO

Backgrounder Salad Works REDO

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Published by bakerr7734

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Published by: bakerr7734 on Nov 24, 2010
Copyright:Attribution Non-commercial


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Rebecca BakerCOM 341SaladWorks Backgrounder SaladWorks is a company dedicated to providing the utmost in customer serviceand a friendly atmosphere in their location, while offering its customers a variety of options to maintain a healthy lifestyle.The nation’s number one salad franchise is dedicated to providing every customer a ‘fanatical experience’. Our goal is to turn customers into fans by customizing each visitand delivering every request. Our company knows it is all about the customer, and wewill do whatever it takes to get the job done. SaladWorks will empower their employeesto become fearless leaders in order to learn from mistakes and take action to solve all problems.We encourage constant improvement on our menu, store-design, as well as our employees’ communication skills. SaladWorks is a category killer designed to dominatethe salad industry with its quality offerings, as well as complementary products andservices. Throughout our organization we develop a consistent culture to attract the bestemployees, while continually providing the best assistance to improve knowledge, skillsand abilities. SaladWorks not only creates visions for future opportunities, but alsoimplements them by providing customers with knowledge and choices to live a healthier life.In 1986, the concept of SaladWorks was developed by John Scarpdapane insouthern New Jersey. Scardapane believed the idea of a healthy alternative to fast foodwould instantly make consumers fanatic, even though he heard from others that a salad-only business would never survive. Scardapane was adamant about his idea, which soonled to the most recognized salad franchise in America. The first SaladWorks store was
Rebecca BakerCOM 341 built in the Cherry Hill Mall in southern New Jersey, quickly outselling all of the mall’s burger and pizza franchises in its opening year. Soon, SaladWorks was gaining countlessnew fans, as well as retaining its fanatic customers. By 2002, there were an additionaltwenty-one locations, each attracting more fans. Today, SaladWorks has over 100locations in about 11 states, and is continually expanding. SaladWorks is fan-driven withits main objective to prepare and deliver a healthy experience to its customers.
With itstrailblazing leadership and sensational, fanatic’ly fresh salads, SaladWorks’ future as thenation’s #1 salad franchise is a bright one,” says John Scardapane.SaladWorks was founded by the principle of fresh, made-to-order, healthy saladsto provide its customers with a fanatic experience. Every employee is hired with theenergy, ambition, passion, and attitude to assist customers with the right choices. TheSaladWorks team knows to value each other, as well as every fan. We try to customizeeach visit and say ‘yes’ to every request, so customers feel special. Not only do we fulfillthe needs of our fans, but also the community around each location.SaladWorks takes pride into helping others, and is committed to half a dozen philanthropies, such as Alex’s Lemonade Stand Foundation, St. Jude Children’s ResearchHospital, and Utley All-Star Animals to name a few. The company also engages in localcommunity sponsorships and donations.SaladWorks headquarters is currently located in Conshohocken, Pennsylvania,with stores operating in 11 states. The franchise hopes to expand into new US markets in2011. SaladWorks plans on continually growing in size, as well as popularity. The futurefor the nation’s number one salad franchise is promising.

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