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SOCIAL MEDIA OPPORTUNITY MODEL
Identify your top social mediapriorities by pinpointing gapsbetween your social mediapotential and maturity.
We use social mediato capture insights andfeedback from our targetstakeholders.
We use social media toshare information with our target stakeholders.
We use socialmedia to build relationshipswith and among our targetstakeholders.
We use socialmedia to help our stakeholders solve problemsand share ideas with us.
We use socialmedia to spark advocacy anddrive positive viral messages.
Social Media PotentialTop Social Media Priorities(Opportunity)Current State of Practice(Maturity)Social Media Capabilities