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CEC Social Media Maturity Diagnostic

CEC Social Media Maturity Diagnostic

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Published by cecinsider
Learn how to identify your top social media priorities by pinpointing gaps between your social media potential and maturity.
Learn how to identify your top social media priorities by pinpointing gaps between your social media potential and maturity.

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Categories:Types, Research
Published by: cecinsider on Nov 24, 2010
Copyright:Attribution Non-commercial

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06/25/2013

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SALES, MARKETING, AND COMMUNICATIONS PRACTICE
COMMUNICATIONS EXECUTIVE COUNCIL
 © 
Customized Report for Alpha Company 
Social Media Opportunity Diagnostic
1/21/2010
 
© 2009 Corporate Executive Board. All Rights Reserved.
2
ROADMAP FOR THIS REPORT
Social MediaOpportunityModel
Your SocialMediaOpportunityProfileStakeholder-SpecificResultsRecommendationsBenchmarks
 
© 2009 Corporate Executive Board. All Rights Reserved.
3
SOCIAL MEDIA OPPORTUNITY MODEL
Goal:
 
Identify your top social mediapriorities by pinpointing gapsbetween your social mediapotential and maturity.
Capabilities Defined:
Listen:
We use social mediato capture insights andfeedback from our targetstakeholders.
Talk:
We use social media toshare information with our target stakeholders.
Connect:
We use socialmedia to build relationshipswith and among our targetstakeholders.
Collaborate:
We use socialmedia to help our stakeholders solve problemsand share ideas with us.
Energize:
We use socialmedia to spark advocacy anddrive positive viral messages.
Social Media PotentialTop Social Media Priorities(Opportunity)Current State of Practice(Maturity)Social Media Capabilities
ListenTalkConnectCollaborateEnergize

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