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Backgrounder

Backgrounder

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Published by Megan Ashley

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Published by: Megan Ashley on Nov 24, 2010
Copyright:Attribution Non-commercial

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Megan BezansonPublicity MethodsOctober 7, 2010Backgrounder JockeyAt Jockey International we serve two needs, the needs of our employees, and theneed of our customers.  We are committed to diversity in the work place to satisfy theneeds of our employees.  We pursue the highest level of integrity in dealing withemployees and consumers.  We commit to our time and passion to personal developmentfor the community members and employees.  We commit ourselves to product innovationin hopes the innovation will extend to the organization.  We commit ourselves to thecustomers to satisfy their need for comfort and secure loyalty.  We wholly commitourselves to quality of performance and products.Jockey International is a privately held company headquartered in Kenosha,Wisconsin with corporate ideas and a “mom and pop” atmosphere.  We employ over 5,000 people all over the world.  Jockey was first founded in 1876, by Samuel T. Cooper,a retired minister.  His main goal was to help lumberjacks suffering from blisters andinfections; it was from here on out that our customer learned they could trust us.  Thecompany then expanded to underwear and still continues to grow today, however thevalues in trusted by Samuel T. Cooper remain with Jockey today with the simplecommitment to serve.Today, Jockey is one of the oldest and best known U.S. underwear manufacturers,partly because our dedication to the need for human.  The company makes a broad range
 
of underwear for men, women, and children.  Our products are primarily Jockey brandhowever in the mid 90s many doors opened and companies like Tommy Hilfiger and LizClaiborne created license agreements.  Our facilities include various plants in Costa Rica,Honduras, Jamaica, United Kingdom and southern United States.  Our products ship to120 countries worldwide and are located in 14,000 stores across the United States.It all began in 1909 one of our designers awoke in the middle of the night with astriking new underwear concept.  Like many other companies, ours was fighting for itslife as the hardships of the Great Depression intensified. We changed the world’sunderwear in 1934 when one of our designers created a strange, new kind of underwear called “the brief”.  Our “brief” success has lasted more than 65 years. To this day, thebrief is the most popular style of men’s underwear in the United States
.
Jockey International continues to be a privately held company, headquartered inKenosha, Wisconsin. We employ over 5,000 people around the world. JockeyInternational, Inc. was founded in 1876 by Samuel T. Cooper, a retired minister. As wehave grown in size and sophistication, that simple commitment to serve our customershas continued to be our hallmark…and the secret of our success.  Our commitment is tosatisfy the human need for comfort.Works Cited

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