The journey to cold, bottled tea is an amusing one. Thecompany first wanted to promote its tea in Jakarta, thecapital, by having public tastings. But by brewing the teaon the spot, the too-hot tea took too long to drink forimpatient Jakartens. The solution was to not brew thetea on the spot, but instead to brew it off-site anddeliver to markets in big pans on trucks. But the badroads made this a bit of a mistake as well: the tea wouldspill on the journey.The ‘aha’ moment came when the idea arose to store thebrewed tea in bottles. The bottles were eye-catching andhave evolved in design over the years.The drink now comes in various packages, from areturnable glass bottle (220 ml) to a Tetra Pak (1 litre,250 ml, and 200 ml) and a 230 ml pouch.The Botol Sosro (http://www.sosro.com/teh-botol-sosro.php) is not the company’s only product: it alsobrews Fruit Tea, The Botol Kotak and S-Tee. Theeconomic benefits of these popular brands stay local, asSosro gets the tea from PT Gunung Slamet, whichoperates three tea estates covering 1,587 hectares inIndonesia.LinksLinksLinksLinks
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Indonesian Middle Class Recycle Wealth Back into DomesticEconomy
The global downturn and economic crisis is now into its third year. Economicgrowth has dropped across the South, as the knock-on effect of shrinking creditand slowing global markets took its toll.