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Getting a Publisher

Getting a Publisher

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Published by Debbie Elicksen

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Published by: Debbie Elicksen on Nov 25, 2010
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Getting a Publisher
What you need to know
By Debbie Elicksen
 Elicksen, DebbieGetting a Publisher: What you need to know/Debbie ElicksenISBN 978-0-9865956-8-4© 2010 Debbie ElicksenAll rights reserved
no part of this book may be produced in any form, or by any means,except for the inclusion of brief quotations in a review, without permission from thepublisher.
Freelance CommunicationsCalgary, Alberta, Canadawww.freelancepublishing.netGetting a Publisher: What you need to know
First EditionElectronic FormatCopyright 2010
Why do you want a publisher?
In today‟s world of  
Kindle,Microsoft Office 2007 or higher, Mac, iPad, and social media, you
don‟t need a publisher. If it‟s all about riches, you‟re barking up the wrong tree. For every
,there are a million me‟s who barely made $
3,000 accumulated in five years off an international bestselling book.Publishing a book does gives you credibility, a sense of accomplishment, and is a platformfor your message. The myth that a publisher is the white knight that rides in, scoops up yourbook, makes it a bestseller, and you just have to rack up your bank account has alwaysbeen a myth.
If money is your only motivation, nobody is going to care about your book anyway. If it‟s
 about getting your story out, why did you need a publisher again?Why not learn new media? Learn how to use your computer software. Hire a graphicdesigner to professionally layout your book and send it to a book printer. You can do all thisstuff yourself and keep total control
and the proceeds. You can do it the same as I did in this one.Whether you print from a Word document, use a print on demand service, or just save theWord doc into a PDF e-doc or put it on Kindle, you can still ensure quality by hiring an editor. You can still edit the layout. And you keep complete control. In fact, you make WAY moremoney self-publishing than going to a publisher.Do the math. One hundred percent of the cover cost versus five or ten percent of the cover
cost. And if it‟s an e
-book on Kindle that you sell for $9.99, you will make several dollarsmore per unit than a publisher will pay you for a $20.00 print book. For that privilege of getting a publisher, you give up control over every aspect of the book, even editorial.Having a publisher is not an adverse relationship. I do have a wonderful relationship with mypublisher Self-Counsel Press. Their distribution has helped me get lots of clients from mySelf-Publishing 101 book.But the world has changed and it appears that publishers have refused to change with it.They choose books for their lists based on how it might do in a bookstore. As a result, likenewspapers, the book industry is catering to an older audience
over 60, by not embracing new marketing opportunities (or marketing period) or acknowledging they have to change their business model.If a publisher produces 100 titles a year, it receives more than 5,000 pitches for those
spots. And regardless of the book‟s mark
eting potential (especially if you already have abuilt-in audience) a publisher only looks at a book with its brick and mortar blinders.Publishers mostly choose conservative topics that have already been published.

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