Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
48Activity
0 of .
Results for:
No results containing your search query
P. 1
Factor Analysis Ppt

Factor Analysis Ppt

Ratings: (0)|Views: 4,476 |Likes:
Published by vipul7589

More info:

Published by: vipul7589 on Nov 25, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

07/09/2013

pdf

text

original

 
 
Factor Analysis
 
19-2
What is factor analysis ?
Factor analysis
is a general name denoting a class of Procedures primarily used for data reduction andsummarization.
Variables are not classified as either dependent orindependent. Instead, the whole set of interdependentrelationships among variables is examined in order todefine a set of common dimensions called
Factors.
 
19-3
Purpose of Factor Analysis
To identify underlying dimensions called
Factors
, thatexplainthe correlations among a set of variables.-- lifestyle statements may be used to measure thepsychographic profile of consumers.
To identify a new, smaller set of uncorrelatedvariables toreplace the original set of correlated variables forsubsequentanalysis such as Regression or Discriminant Analysis.-- psychographic factors may be used asindependentvariables to explain the difference betweenloyal andnon loyal customers.

Activity (48)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Rathiranee Yogendrarajah added this note
It is very useful to all
Mamta Shah added this note
good attempt
Abdul Razak liked this
Gaurav Jain liked this
aero113 liked this
vedpowar liked this
Raj John liked this
Karan Kulkarni liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->