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'"fo ·~ndefs~nd ~h.'e e:D:viwmunent of eperations ·f~liEnl!jagern.ent: to&uy~ it lu~:II~l~; tQ h~l\ii~ ~,'b~~ ,~f~, 11fl1d.e:r'" siIE:lndlin,g of whcu:~ 'iesi oo~tnJ. ln Itll;~ Eate ,~ 700s: and ~rlV 1800s EJln'Ope~ ~nd evenJtually tile Llnlred StaiteS, w,a$' [rrul#o]v~d in ~he lIDdystfia'~ Revolutton, Diltring 'ttu~ [ndu5trial, :R~VO!UI:i,()Il~ ,pmd.lIJlc!;S \V!~I:'Ie: produced
I~~I 'and ether Ci[J~L.l.fn'~f !prOO.1:!! et '~l(!jf~C"tlJrl';!l'lh nn ~llJn,Q!:~ mlmufl1cru~' at ;ill;. they'll m~r-ehi' ~tnble IEom[;JCkne'Frti lPoov'~ded IV a deep D erwork of suWlic[g~ SO:l\1C do:rtt even nm!:nliL'bLej. bu~ invest their
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f.ro.~; th~ c:cm~u:]tU~t 'by d~5;mbytcr~: and iwtdependent· rel!ra;i.1.e:fS.
w~edl 't'flle I:d'ea dirlle WOIj';Sjt of 't~'e y-ear. P,a,yPa.1 31:5)0; pr& \lided ,aJ mean s for' m!o'"·PartlP~1 !,Jse~sl ro 'tr!\ll"~~l!' ml'iIlO"ey. a'I'iIG ~t WadS; this; c!l!;paM I i'ty thalt: Ibe~a!iil t\o become pepu~,a,FJ; Whe [P'a~ mn.-otil'ly '5e:Nh::e wa:s; ,dly m ped iiU1d Pa~P'oall
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b e,C3lrn to If:roW~ Par~,P'a II ~:s expanding ~ts; pos'iiti'-o,r.'iI W, be t&te 0 n~ i'ne mea ns o-f'tra rnsfe~Til tag ,iiiiiloney fOif ,aU types, of cmline' business 't:raJns-aoti\O'll'Si~ iwu:'h;l ding 'tradHvoliiI a~ bills Ilii lite ph OtJi!'e and utii I rl;Y' ~ill~:$. Pii~lPall haJ:S; ,4',0' rft{j!II~ioi1J aeoou [:lit li'IilIi~m bars: 'w~rldw~dle in 38, 'C.QUlntriil1l',iiii., .
I' ing·., Ie .~ also no ·c.oiJtcidence that the covera.Be of ,strategy will li,n'lc_ ·closely to concepts in mar1l.:eti'll.g~. Stt.s!1i:egy is 3J :plan fm" creatin,g value and :i15, an impott3l)lt: operarions manag-em;(!illt respoitUi .. , ·bi.lit}!.'. Iletefm[nin,g 'v.:!hat custcnl@fS vaih)e~ ·how.~v~r! is :a1i: d,.e rt~;: of roatbting f'~ns~btU~.y,.
CU5t(J!O.l~ ~;~ willing: to pay (~m "iIlaj]u~~ and dl.e'rei:n ]i~ d),¢ .pote;Olttl1al f~r 'd:Ie hw;in.e.ss~s owners to benefit from the:itr :in~'CSttmtlnlt, The d:iffc:mnce: between the :arn~Y~lt customers ,a~ w,illing to pay for ~rnillthl~~g :and t}u~ CQH of
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. '~"'~' ~~GnlS;~ primary focus is on~tt~~mimirUH'tO~,af W~l~ ,~, p~;rj~ing ~'. ~d ,~~'.kb~" It ,I: 'frG~u~~ly used it-O ,e,Umi'f'i.i1lte 'Wast~ relsred t-o ~,'n,'v~f:I,ttlJlll~ precesses, and the wo:Mbrvtlij, and u ts, alse used when. :in,~
V~lto:r.y 'rod I&cti.on, :Us desired, J ust·"illd'imne 0 ~T) management h85, ibee:n implemented in the Un[tOO Stal~s &1in~' a~'t '~980 :after heing practiced! illil Japan sinGe ~be ~96{)s; :E'ilfbrt5 ~D :m.aintaitll\1';~n ,~'Ste-m:s udli.ze a,
h focuses 'OtH, the. role c:o~stmin,IS, play' 'in ~I:iil'~f~mj:;;.niiO[i)l 'and: how ibest to :manag-e' ehese CQnstrn~nts., I ts . ~;ooll is it:O ~mc.TeaS\e the p'~;l!L'C~dv,iity af t~e:_,8't:StelM as :1;1, ,,,hole by' (ocusi'n,g~ arl, ~:t:5 constfl3Jints aJnd. :re~(),gt~ :nizi'lljQ: Ith~t O'pti;mh;i;ilg ~pec'iflc p~m, o:f t,_he' _~y~tem W'i]~ :oot Qpdm:ize: 'the entire. ,s-ystettb_''fh:e, '~te' B con_:!Itrid!n~ : lay!, ls ,o~t'~n :mi5~:u:~dc;f5~ood,. ,mt-s iIliiIlpa,ct ~~s so 'c!r~tk:aJ [IrQ' system l?,[~uot~''!ri,ty th'Blt a, beu~:f,'
:~tIi1ot . ~iI:'.~, h: 3:. ' OWS, custemers to :00 ,stildmtli; ,:im.rru:~·di~!t¢~lt It e~~~~'.~ 'rembets to,
oiJe.r their customers many choices" It is, fill asset on m~' balanee sheer, but it is wid~ly -n;~~ogn~, by ma-nag:ttN as a liabHi[~l' as w.c~~,. [)csp:i~e j]IU (jf i~, b.ene6ts, ~lIr.p]us ~nv'~1!ltory has, ihl~(i!j b;liJ'm~ fl.)f mfi'nr business fa.il~.uB, A resource that, when. in ,eidu~rr' short tjIJPP:].y or f:1X()~! can dGstroy' a business musr ~ malulled, wilh, extreme care,
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it~t to . : wrum demaad ~t·~. driv~"Yp servtce ;~$ ,d~~nnin~d by Lhe t1,Mml~r
>u.fdd.vel~up ba~, and. tJeU~Il!I •. A 'Ia'q;:~t :5.ture.'S 'ab~ht'f' tal keep pace wi.dTh e.llSl'nme_fS ~f; their pLJ~ ~ determined by the 'number of cash 'reg is re rs and ~wr$.
[One s . ,[ . s'h_tiuiM s~and. ~JUt. in each n1 the ~'bO\i\~' [~x~:m__f;)I.~~. C~adty :1.5 allntJst .!llwa~ el~pt~cd
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plere the ~ui~red. ta~~, One ~[th:i!lmlar acooUl'iU]i;nt fs 'f~ster tn d:le' nlfl:rmi'ng and! ~;low~r in dl~ h~.t~
'~ld,'~ i_fi ~ financial reUn:,1l, on du;JoSe resources th~t i;s; lower than ~b.il~ de'~l'-ed,!, 1\, i5.h~rtag.e of [ca!p~.c:i:t:y
remIts: ttl an in~bi~ity to meet demand, ~
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the, most '.rtml~ dedai~ ;a5 ~ a retill[f:!' is dctenn~ng' ~tooo. ]()C3If,Q~ ln T1e' buildlngs ·~u,d 3ddi,ti.Cfi itO mci~i!ty'l0C3tknli facUity, diocisi.on" ,also ind~~ how dl~ taci.Hty shuuld 5t~i:lcWre5 thn house
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'!BSe wid)! 'which ~ioycm, tan, int,cract. Yi.ith each other and wkh (;usto-mers.· E.ve;ry business fm:s to '~. som~wh,@~~ .. The location declston makes tbat det'¢r:miMtion. W:lihil,\ [I,lSIt 'fac,i U,Wi e;v~ry t'hi'ng: and e;~'e(J -pt;~n also has to 00 somewhere, Where th,~¥' .a.l\~ m9itt~ws. The '~8yalllllt die rares :pos;sl)bl~ ~sw_s
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.... . ': 'm.t -- -- '.- . em will c·~ ·~at~·~~ro~! 1S tlu~ir hushtes.s:s; m.o:5tcri[~C:ill . wol(ree' ". /
·v.al.lI~ 'can 'Gome G!n~y :from. th~ w.'i.d:est pos:t.i.!blc ~et of exper.ieTtC!e~. The :1'e$1;111:: uf this di.v~r.s:iltr b tni'ly .an,y 'busi'nr~'~ most wh;l3bl~ 'mSOIjooe:, 'but: ~t IS also on.e: of the must ,(Ijffioult to mnn.l1tp:.
Environmental· F[Drees
,A bt.~in.e~. is au, open sys'te,ill .• N,) business that has an hnpac::t o;n extenllal·eil,t'~tte!i (customers, dem aoo~ '~uld se [on) can 'tuI1LCil:lurn. withOlH i't~elf 'be~n,g lnflnenced by extemal forc:es. lbe~ forces ~ha!t e:xi5t 'W1I~hl'n ii, l~aiitt~:cu.bu" bY'5·ines._~.''$. ellv:~ronment aflen depend on [c(~mpet;i,tiV'e 3ind :regtl~!lJt()fy f:Qr>Qe~ 'W ith~1l [':he industry, but there are (!IJ]so mttny envlronmenrel inm!cfS that eross :iirudusuy oo~n~1_n'cs.
Products are e!il:s)I to measure, Produ~t~ '~iU'11 be stored for I,~'tef 1~'Se,; Products csn be dled~!idl fa,r eO"j~rmian~ '~O qlLi i~ilJ ,p'~'iot t.o wsw r:f!!1~~' ~'i'v:i'!!i!1 th~lm.,
[Plod ~dio n processes for' products alre reI1ili1iveIYlu,!!'!Ji'mpoJlant: 'to cus;toQ'!!i11~~5l, Pr'Qchllcers. ofd.ti~ products can n!P'il,~~' or 'Sen; p the def«u.
Servi(:e$ a ~e i mJtaml:8~[b~e.
Secrvirces are dim'cult: t:Ol rneas ~11i1@.
Se"rv:i~ call'il~t be 5,tQ~led ""Or' lawt U~. Serv;r(,es can't be ,c;'rn~!k,ed ror (;Qi1irom'! iilOO w, qlLJ;3 liily priho~' 'IQ 'cli,J!~wmc r receiving 'lh~R1.
P~,odii;i (iiii:'PflJ prO(le$,~es fOf :setVi~es a:~~ ¥ery ii m portant~ to custotli!e~s.
P~,oduiC.'e~s ,of'defec,tive' seNic:es must: iitte:m pi to recover ~:o' Iretain ~he ("jJ:5ilrilmer:,
Ba ~ik AilJtomob'~~~ malnifardJiJ f,er G:ror:~fi1 ~rodLid, m3nufac:t,Lilwl~r
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Sew'h:e mfl:mi.~gem~nt eends 1[0 follow 'm..,'lllufa.cll:trin,g 'mHn~~nle1ilt in, aclopdrng new 'm3m1Hg~me:nt ap-
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L-abolt .. ;i!Flt~;;!'e i~pect5i ,of rrrtd~,octio[!, to It;;o~qJntfii~$ ~\I'~th Il;:,heaper liJbo:l;. nl~t has 'been made :P'O~,ib'le 'br the e~e of t~ITun.,g IProdlUJct5, comp~:~e:d to the di;flicy'~tlr :Un. ltr~fI!~porti:ng services, Services have. 'befi~[~i:'iL liO {;QnOO~ SLi,~lI!., Laber If~];'l[lk~r:.!i; in d1~ U':n:il[.sd .st"2[~ have i~it{;;r~;ased: the ~i11c:e:ndve: :Ihl~' 'U.S. :!;e:['!jri~
'()\1!.~n.edm the Clo~np'a,m.v could ,~mf.iO~' the (:ij}m1PO:~lt"fUS, ,~noo :Me~~r;::~ diU ry\~f~,~~ and th~n ~xp~n fi,ll,i:sh~d preduets 'bm::'k; to d::u,: Llnlred St~te~", M:t1Jqldhtdor.~s have ibGen "fer~r pClipUJIJJlJr as a means of ~c}"r.edr!tg' labor
le'x~n~es, ,iln i!!J v~n:~eitv of ma'n.'til!f~ct!UI ring ~ndusniles" i nelud ing '~uto!mo:ti'~~il ma;q~illad-Otai8
on, pPO .... ~:idli:ng: their ~~Ol:$ or sesvices compared '10 itthe amount of ~V' ,$pent, Q~ :ma_tl, .. agement :amid: adtninlt~t~dv'~ 'e'.x:~~. This Is also 'it measere of p:rodIKtivity. The oU!tpU~ ffis, dl@~ dd]]m that a,c;tuaUy go' tQwn~d tJhei:r o'bj'ec.tiv:ej, 'W'h:ile. t'h~, input ls th~ d]ollar 'coot: of
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,A fil\lnh pw:fi:tabi~~ty measu.re [bait' Is gainins: popu'hnity :is, ,oconoID'[( value, ,~, (EVA)" aJso called eoollolnic p;f.nnJt (Efl. EVA, (ttil u lem;u\:,ed 'by Stem!, St~wart Gnp.) ~,s tbe
For most companies, the dlf1i~i;i~tles" associated wilth [wing' EVA, :a.~ that :r~ -~":~ r'-o ~1"I~'~;~'::tll
,~t .1_.. ".:alfb11C~ah"', ),~ain
,~~Jr~llil : ~ tDJWl_il;g a[1l~ cflp:ui:Bl obtained from ;1S$Ulng: 5,ttock.
'Once 'du.~ cost oi'c3pii31 is de:ten-Q,lned. ~h~"actua'[ EVA, w!ue is 'easy to determine. !Lc!tt; lool3!t iii $im .. , 'p~e~ ,examp~e'+ ooppos:e you decid~, to :stan a small busmess t,@, he]p y~y earn nmne"f ~n. }!lour' spa're time., You,~ ~lc to :bo·uow $3!Q[)J :~t 8 percent interest, Yoor EVA w.i'll be yODer ner cip.:~ting :p'ro~t after
opemtliom., ~rat~oO$ g~oi~n)l~ ~rulny d the 'c~ts ~i;ated, w,i,dl the, ;Uit~ .. tax profil1!'., :In, ,adldirionj, th~h value ereadon, operarlons g'e1lerat¢j net ~rn~ome. In addition to the :impact en val'l1e and eests, fioop_;;jng' operations resourees creates j.l, demand, for, carp~ta~ ~t h.as ,m bnlpaot .on ~pita~ C~'~
'[\{LA d~f.re~, {Ii(]Vfi, the ,other theee proflitll'biJ]wty measures m 'r;ru.:t: it is not 3J ta'r[:ol ofr:u~t, ~norame: :tTII ~ b-lii~i, .. ' ness inpu~!, but :il1!' ~_s an ;3bslf)~ut;e, measure of,dolI1a.1'5. ExamplCli r;f'indu~trlh~~ that ~ EVA ~() 'heJlp ,Il.ddc de", elslons aT'@: ~ninilng~ pU]lp ned, pa.pet~ :~d.lhigb~volumt rn_a.nuf~u~tu.reFS, AH am: eX!tteme'~., cspitail,~i!ntntSi."e .. :ror many of ehem, caplrnl ClOSts, :illClud:e ajb(}1!lt~ ev,eryudng ~t goes 'into' we~f' busi'll.eSIelii~' bui'ldings.~ eq,uNpmcn,t; mveGiOOiyi! pmpc:rty~ and. :$0 'ml" \Vih,eH ;a, oom,pm,y 'eilT.'ru' ,greater. than 'R, certain ;Jter;.m:x;, t~~shold on. (a,pif~;I" :!;I, positi.ve EVA, 'res~_tlits, The im.portanc@; of '@,pcrndons ~n, g--en.er;ating m~it rerum, 51hoo'ld, !be C!hv,iQ~f ght,en the' fact that operatknu deci~h]tlli dkfBte heny' dlGSe huj~d.lrtg$j 'eq~ipment.~
inventory) :and 'property '1IJ"e ~, As 'EVA- i'~ improved, :sham'holder vatye; is, cre~wdJ. '
'EVA ~ 'b~e:n y'sed, hy' ~ varrietV elf firms, Stem, Ste:~~nl provides the eesolts of a :s~Y' oompawing 66 d~cnts 'wh.o usc' :EVA (:c',. their.' a)lnpe,t~iJorsj and ,(]iVer a, Jivtr)i~_f' ;span the EVA co:mpil~i}e!i! ~'~, had increased an av~~ge of 49 percent above ehese of ,cmn!p@ritm:s. ,As an, 'il:x.~mpLe:, a"f the b:re8.dd~, of
're\!~1ls ~ve:ls th.~u look G')(tro;mf2~Y' n:ich by tooay~s sranderds. :&fnro: e,xmnin~~ 'the inrv-tDtory' reduction :~e;nmneoonj. l~t's, I,oo'k! for ~ tnoment, ~t: ·an [e~3;1n:p1.e of the me of i.nveot:o:ry as ~n inve1tmmt,.
:Bet' :Bu.y·~ i'n'v,enJ~~ e:c,irst3 [:0 S;ejtidy d~~n(;L .m,f d~mand 'far' ,ri .. specific, en p~aY'H'j fo:", '~xamp':le! :is· 1.00 UfiJits pef: ,(Jl(t!nth,. cYienly d~~d. thto:ush the. monrth~, .Be~t Buy' Il'Ulst receive lO() un~t~ pc~' ·~ondt. fmm, n:8 supplier .. TheV 'mi,~h!t receive' tOO unlts 00 the 'Ilrst day of the month, Of' 25 luwni,t,s: 'every' M,(J~,· day' (':asslllldng luur weeks p~r :m{lliIlt:hJ, O~':5 ut r its '~v~ry w~~'kday (';.$sufil.i:ng :hyti· day~, per w~~k); As long :IS de:U'V~~ emu are th~ s::tme,~ (:rQ,In" the swndpn:in1t nf :m,ecdn~·:1 .Sl:eildy d'em~nd~ it WQuld~.~~ ·~ttfllr ~, ~h~ lurni~, ~re Id.eli:v,cred. Fro:[[l. the ;standpoint of get.tmg a '6n~ndaj return on iI('hat investnuml!: in ,i:p.ventory:~ 'howeveri it makes :~ !huge· d,ifference·. Lees SUp])O~ the¥ bu)" each CD pla,Y€.lL"' fur $200 and sell :it'. {Qr $2,49. \Vhat 3!17e the 6nan:C:~!aI, .impli,cilt'It>Df: of dlffer·ent. d!divc:ry patterr:iL!;:~?
The ,ar\l\l2\l~ele IlliH/ei D'f'i 11!1l!ntory rOll!' ,il ~riad ls the 3wr;~p. of~ine De-glll'\l~h1g, ,i3Ii1rdl e r!tdh~ ~ penodl'l E!'Jtells·. I It ,t~ fJ!!l
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fow the d~ny de~~Ii.i',err \p!a:aeml'3'!istJlninl' 2D ~iI,ys'imol1it~, ~he a,~ef,ii~;e ~~el ofilrnrefltaf)' WOYlld be .160' ._ 0
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~"d'llSI~ ibr '(~e ~!K.elfl~al·t of !l~ats, ~~I)edl. IFor SQIit1~, aJI~nn~;S. the bm1lmven lead
Anotber ,often ~.-dl but :mis!!._Hlde~itnoCl~ cavach:y'~rel~ted measure i;s efficien.cY';' People Ii1ljpiCB~[Y' lise II1be' It!ewm, re describe how well, som~t11ing'
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eRild.ency
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In, o:~her words, ~t oom:~ares wh~t ac()IJ.l~[~y :Mppen~ to what slno.tdd bave .h.3Pp(mOO.,
l1ThLS P1U-od:IJ1Cti,'\rity measure also creates a, ratio of eurputs '[0 h'n!purs. 'h~, not :35, di:ft~t ~ oomp~uison as some, 'h(J~~vler~, The outputs sre o'bvk~u$~y th!~ actual m...~chrun~: _oultrpuJt. The input, hO\reVie~'f b ~,:§>1r:mibird. rt'bi1lili :reprezn;t_s, 'll~e, re£'(.n.llroe~, pm~el'iL O(U' doc umeaeed potent~;a]. The machine iiihou~d be: ~'M,e to opente at dl("; standard. m.'ti-e;. 1f'the standerd was, IjJOOO Uil~rs perhour, for (!I():m.1ple, that is t!he ~)tpecmti011 of,~ mac'biDie 'blinder rUJfln!ii~ c:~(-cumfitil!JnC~,!. :littllPlO'vee~ :allT'e ;tllso1 'mteasumr.ed by their ,dffiid!ency when tbeK rus a 5U11(11id~m 'of pe!~]'m~oce in p'13!ce',. Unlike utiUmtio:n~ ,effid,ency can acmal l,y 'be g:r,~aJmr than. 1 00 iPero~nt in eases WI];~lH! :8, reseuree is, :~l":r'Qllll,i:ng tJ1;;l'~~1' m~an ~hi~ ~'~~_nd~J~L
Er~cl.~l:'iI!c.y calculatlcns a.f~' !qu~[)[i :litrnltgl1dor,~rd" as cle'[no:mtrn[)~d i.n, Ex~:mp;l.e 2,3.
[Facillies
FadUties oon~~'[ of ['h,e bU'~IM'~ngs used to house 3JU 3.rspCC(S ofa buslness, The; n1L~3SU~,~iUl't~Il'r. of faGilhl n:rlniducti,vi,t'H is ''''12m oc:necUic, '~(]; Wb~I,1i", "i"h~' :(aiC i :i;'ii'i"~''''~ :i,'FII" i ued , f~f. '!D _ . .Jj '~iI" ~iii"iIi",iUI"i'I" - '!j.i!'!JI, 1'1·..,.0;:: ;~ irJ'I'O!loit" lei' of5.-'l1, ~ Ii,f'l!"""m """l'hl'ft_
used. '~Of a, 'variety' -of wmp-o~Jl't puwpooos. The Siize; ((If an. :i~ve~tm~i1!it 'in ~ ~i'ittfCY]ilt -f~dliit.Y ~ iOfte:n (;~ly reWal;,ed ~'O, the 005t of the lamd on which it rus loc~t'ed. 'L,'lnd eosts md bui]dinC ~1tS mean 'thait 'facUity cost is al~'i]'ios~ ~1.wa'1f'S ~OC~i3tM ,witb, ttthe' r~d[Ul'S ;sire. To det,ern-min.e how well sud], an hiIJv,estm~nt g:en .. 'fJt'3![e;S, a 'fil];ilJJfi,eiiiil'l it',elturn,~ ,ouqu,n: fK1Mur-es (sales [,-evenY~! (u~tome~, served, 'aind ,m on,} must 'be ,com· pared to Itt'he: in,purt measure 'fml~![ d,oselv '[:ied, 1.'0 Itt'he i:n:i't~a~, in:\H!stlllM,II:. All inp.y~ mJ2iS'!J'D"e'tfeq,uenthr
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use ,IJS tne Sl!ll@ a . me iliaCl. I,ty in squave, ' :,ee;tt'.,
For 'mral,l~rsn,:a O!DlnlUo["'llly' used m~a_surt~: off::u::ilblttl[' poodllcdvi.ty is ,~]es revenues ,p~rr square foot. 'Nm O/fi]Y' citirlllt'his mt'eiti~U1re be, 1~_ft"S-ed t.o ~ompi!l:re' ~,tO['~$ to ,~ a ,c;l'a, other, ]:n,u,,:staooattk citV'i, 00 g,e:U1i~la:~,ed ~ 'on, the ~~tum dle$i:red finE, m3,1t f3C.ili:ity :in,v~tm~ii1t. Thiese sro:nd\mJ.td.\s cain, be: lU!led.l'O[ e'~.3Jbj)ation Pi!ll~S; or (:0' m:aike expansirm ,dec'il!r~onB. Pe:rfnl:1Ilf~nc:e of otliutr stores can, 'be' ~:§ed, as ~aJ b3S~S :(O[ dllimrm:ln~~' whe~her the 'costs o~;a part ~oo;lar new facll ~'tY' can he l!L!LS,dhed,~ gi:v-e:n l~ke']r sales vo'llu,mes.
Workfo,rce
The workforoe consists of' ~U ,of 'the, ,emp~~oyee.s of 'lJhe ,oomp:l!1l1f. EIn:pLo:ve~ are o.h:,en desciri'bed M 'be'in.s; 3l, COfi!!'lpaf1L~j:5 most 'iimiPO~a~t asset, En1liP[oy(!J~1i' ere :BlOO ,commo;1l[~' accepted M the .OOUlro~ of a 'mm:1Ii~g.e:r.~s ~,ar.($[: [prrJll'l£fl1IiS. C\J;rr~j"]y' [lh~ am espenstve, and '~:hty are gett'in,g more 3rtlid mo~e: d1'[tlctllh: 'to atrJract
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A parll'oula r!y rC!l~ant. I~~:ti:ample· of!!1 1r:!i!l!!a'5ure of ill In emprioyee~s pr,oO !Jetillit)' is Ori~ l)pkally used at, uln'hj';l!r$i~ tiesf 'student' Ci~ed ~t hours g't! ner;:tedl per' tfullM~ me ~ ul'v,l11Ieiirlt -faculty (fiE.}." Orme 'stJi!.Ident; it:a!~lTng iii 3;~ lo~·ed it··hour COlli ~se len e,at~:s 3 student ,cr·cdit· I~Oil.if:5. Tn i)lI:Sj' a :3;-hQuiI' e'ourt.5~' wiitiill .40 st~!ld:eIilU. wou Id gerieJ:·,
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,ine }:20 Ci~h .. ours, ',J~J. '.II.OIU~!!i! ~'S an Importan~:,ou,.,
pUll rnmeii'5UIi'e lbecau:S;;:' 'iit d'ete[fm~nl!:S 1!i.iiTtrotil 11',~~tii'Wie5~ S~:Ii,te is I!liif:lsidy reveil'lli.lj.lii:5~" and :sO on. FTJE: is i'm~rUll1It
. ,!1!Sl an input rt'n!!aS:i!Jlfe' bec:iilllis'e Ii,t dle.fines 'It! e eq I; ilva~~ll'iIt of' one f~~-I-time' racuIIl.,~' l!'ru!mber~ f'acuit,y freqllU!ntly MYe '~ra:cti1'(H!'!alll ~ppok!'tments;, :SiO it alll\Ows 'l'W'C' half·, time f:acu'lty, for examIP~~!' ,to be CO:~Ltilted ;as >0 ne ITt:. Uil'i1liverSJly adlrni[ni'5~ra,tQ:~s r!li! ra'ke c:olt11p!lfa.ti~ iH'! i!1~~sles ;pfd~p;aIt1n'meim~:~ i1~rQ~$ '~lilrn,pU:~ by !Iooking at the a:~r;~
.a:g,e· student, credit, hours gelii!'i!'~,at!d per FTE' for' each d~p\,u1menit" Th is, iiliI~a.'SLIre hel piS e.');p;Jia,iio ~h)!' dass '$~zes fQr fi'c:sh nl$J1I1 liilnd :SOlphol'r:!O'ifol: cours!:s :;n~ cdt-en I arg~~' than 'lhQsc!' t.aulht for' j u !"!liQrs and seniors. The Iliirge d~s5ie5 provide',~ 'way to ~p 'the' ,aY'erag:e cl.a's$ '5ij.'~e Ulp when depadirinents want: t'O have small CliSS ,s_res -for' their iiidv,~n~ ItOu I"S~. IG~!I1red~, i~ the, i;il~ [\., V~f5:i1y :sf.!i\tiIOI, p:ro'Atab!lity Qif th e firm ~i.nli\t ~~.e objec,~ 'i'i'!fe',!, but ,3 finane'liil ~ettilrn of' open,tional resources; ii's, 'nj'll ~I'Vti(,aI!, Sal~ri'e.~ and utni1y bij~II"5, Irtiu~t be p~idl' :aJi~d' b uii Idlmll$ must 'it;;e ma:li!'1itillined. Opera,don.al dollaws
Moyin.g to .SIIlI! 1 has iii ~~'gh'!r' i!\C1peded 'Viable. ~I 'fut.or it,S, t.ifseS; &001; to ,s.cll!le' '~his problem.
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Thls cl1LaptJer 'b9_8 d lscussed g]Ob3'1 perfonn3Jllce :m!ea!S~[\es and l@cam., re,$Qli.tte, .. s~cifk :me:icSur'Ss" Itt. hM loo:k\~d .a.t. :lJ sam.p[~n~ of ~liUle"Spec:,m(;, petfoemance measures ~ aruons' w.~th. it -tu.que£iu:l'" used technique fol' eboes .. ~ng .am,ong ireSOum~: alt,~mBt~ve--$ . .h has also ideJi'[Wiiid rhe d:an~ef:S; of l'ocal measures that co-nfHcJt with each ![)lth@:r ~nd. w~~'h global mea.s,'!i1r,~.~ .. 'We~'V\@; ~ee~ t:h!~I~' d1!.e y~~. of ~vef~il ,diff~re[u: m~~Si.:IJf~~' ~i,[f:!!ulltaneQti)~~y prov id)e~ the: best and most o'bj'ecti v~ way tOI le~am:i.ne researee p~l;icri'v:mllLf. '"[.he: potl~n .. ·
i!rUl , ._ or measares it'o eon ;'. ICIt n;, W resu t 1,0 p~OT ausmess I!.iIleCL!ii~C1(n_S HJ!1I(S ~e:n
iU:COf!:llIJ]ZC{~ ~n, reeenr 'yean, (]it1Ild him ;~J'vlen. ti se to an bu:(-ca:sill~ly' :DCJ~ti~3:r.· meehed of mC:E}sut~ng and eva~uati~g t~,e g·:~ob~llP.:eir~-Om1EllnC!e of di~bil1lSi .. ness, Thls m~th;t'i!d. iu~ kn~iWn ~ ~he '~a;~a'fiJ~ed ~{:orecaJM~ The' balaWioed seoreeard was rul:lll~[liJd'l!lJc:ed. in. :].99':2.~' The. me.tlhod. aJrglUied that tffil.e :per-lor .. , maimce of ~ business cannot be c3iPl:!l:,ilf:ed with. a.1UJnci:a.l measures alone, and other measures rthat ;a:re: mo:n:: dl:iii!Cult to Iqu!Em~-i~' are alse j,m.p!OIftallt,. ~,'n addition, fiili!i~l:ndml measures look on[y at the p:~.s:tt_~ 'and businesses nl~ed
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b-alanccd sooFccud A, p!!!dc r;mall1liOfl~ me:ilSUIrelitlielfit· 5y:i;tJem lhat camb5ine5 A'n iii rn rt'i:ii II ,i!!!:1di rrtQn'ijnan:dai [lirU!:~!!:iJl~Ii!!':~ 100f bU!ililin~!!::g
l"ctQi!JSC mc.endy' purchased a new Sh:i:ntoY3J em'b:r.oid!ery maehme, The new mncib:ine has l S needles~ can 'run at '~, 1:200 st~t,~ hes pet '!Wtir~Jlt,~" and ~ ~x~t;'u~d ~1i.1' ,gre~.dy ig~~' L]ghtihousc"s ,em.br-oidery capacitf. lt~ :mcmo:ry c!ln h.Ql,d. up itO' 2'00 dJig;iJti~~ de~:i~. D~,ui'll_g' ~m li:r!t two weeks of (),pem~iion, L~gh'thouse: pmducrlon supervisors, :mEl'inltained a detailed ~og' -of i~ use. The contcnj~ ,S-Ulll:maly ,of t_t: log' is p'mS@r.lJttm 'below.
~ 'WhalJt' are the moo Fnec;l[, W,lil~, -rel:illl!.n1. lOG ~e;~ ,( ROA) C~. 'be t~pwV>ed.~ ''1~ 'Why' 'wo1,Ji;1d1 ROA ~. i,m;por.t:an.'t '(0 thtii own~r of 31 'busin'~sd
L Wiry':i:s economic vall!le: added (EVA:) 'b~(l~g so popubd 'What ~' iu 'I.m;i_qu'e ,roaracitttistia l' ,. H_nw em lemployeH 01' 8J oompmy lm:pfoy~; EVAJ
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"'" ' y '"",,' ',,' ,,' , ,nKan't bV-,'- I, -' 'v,eBJ\''o al" optimlulli!n' ~!":l!moRd1llportanll ~y ~: '_ ,,~
and ~l~bal 'l:1lU~asum$; sometimes j~ oon:~~c~t~'
12.. What i!, the I~je(:d'ie: ~f decision t:ree ana],~b:~ 'mat Me lts po~nti~l weakrt~~'
'Desc:,,~be ~he. ~laneed seorecaed a .', to ~rfonn.aRce~ meliSUmro,o@_nt. \Vba,t am :i!tt!i ad,van~;
'I.. ,Delcri,be '3; 'bmin,ess '}'oo ~are 'famiJiar- 'w:I!m, w:h.ooo prodllC1t: or 5CnrlO@' value 'W9S 'feduced~ :~,ot by' w'~, it dii.d] but. 'blt w:hat. a 'bompetitor d~d" How ,cOl!iJlldl the busmess yen-, chose 'have reacted t~. '(md, ta:"--
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iiilf' ,5efVi~-e~~ Tgc.e ~_he e;(fecm of those dlitfiges to de,rennin.: how, they woold c_bang:e profit 'maElill, :1100 IlOA. In,c~tud~ ~p~ifi'C ~«~c;t$, on the C-I.Jm(:K}tl~fit5 of 'n~ltt, '~um~"
3. Some [peOp1e' have rSiill~d. that ~rniven~orY' shou~d, aC(it]:any be comidel'td, tiD be si:milal' to a. loan. mam the:
1'~ A local phai'!ttUiI:cy 'IMnages its lnventorles to mee,U: cusromet demand and aLio to preVienl' 'parti:Cular drugs from violating their shelf;;.liJe Hm!~ts. C'urrenitl y~ the 'major ~Sll,p'plL,el" delivees onie:r:s, every 'F'ri .. , ~Y" One paf:tk;al~l:ty ,Common '~(.U.cifiC is deUvered in,:a l ,OOO"ltablet pack, If the: head pharm.aci5t rn1l1:S delcvcr{ lon, WUhtesda,ys, 'and Frida~ 51X) tflM@l1i:s w~!th, each deliV'¢rytt what happens to d:u: ai\le~~ ~evel of :;tlv;e,-;: to .. ~'~'
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:L ,As; a t~n&·['d.~l', the theattc, ,d,ul], get:5 to run tb.~ concession. stand at 'du,ee baseball games, this $firing. ,In order 00 oLt ~rnmiAg d~ti they plan '00 grill h3mburg~rs and, bQt. do,gs (U,IitSide':and br,inl~ thesn lnte the concesslon stand to sell. Cella, dle chiak of the 'lund"'rnising oomm_lttee~ is concerned rlOOU,!. hav~~: Ithe dogs and bl.!trgefl :!l~t eee long' in the, concession sumd~ 'and then 'ITU}t, look ... ine' very ~ (.0 ct}St-o~ne:n" She '005, d,ccided ~t~ oil average, there, ~hooM be e~ght dcgs and $Ix b~r.gen - em hand In ~he~ conc~ion, ~ta1nd. In what q~nti,ti~, $h.ouLd ~e, bu~, ~nd dogs be de~iv, ... ered 1'0 the ,c.ntl/ceUlOn ,Sta_OO~'
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8. 'What 1$ 'wron,g w.iJ\h, that arglurrlfint:~
b. "\YJhaf'db you :t'hi:n.'k the: appr:opti~atre: tu:ili13,d.on is?
a, How i'i'io~~~,~ ,i'IfI~i" ... ~i.l'~,~~ ~'~:i~'I'1 be needed 'i-n nreeess :~]]' .... ...n.-ifiI""iIi:'fi' :~;j;oi'\---..l~~~, iii:"" ii>""'m,iili:? iI:'.. " 1!.lI'. ~ ~URiI: Iy Ul .... ''''.GI_~ UC"-""",,vl,.., W., _, uc ,I,!I~"," ,'.V t""'-!"I.~ a_. """""'I,!I,..,;, .... ~,'" ~ .. ,;C:I;!~ 1:1:.1 "I .• ,'I;,; .
b, The ape~'ifiS 3:C.t ICOUS ,~asoo", 'W~t}tou[~d~e opening' act, the ~;amval period. is Pf~j~t~d to ~ ,45 rn~nut.~:5; Wo~[:d it ~ Chca~f to cancel the op¢Oing act and. 'I'llnt: tt,ROQ§b Uletall. ldetccto~ ,for :3J 4S,.minu~e, ::am,wl period'~ JustiiJ 'YOUr' answer,
'116. A,,~mall, 1aw 'tlnn. With two ~lt"nm';i'lnd. (oo,l assoc'i:illtes has begun, to t,w'116te: ~he,producti,vity ofdu~ !foot[ HS50dat:ef),. The follaw[n,g dam 'wet'e aslScmbled::
123 Brit S\!,'fa;ru101:t, owner of Brit"s IUr. Wash!1 has decided to ,e~iPaJl"iid his th.'f~\i"ing bL1SiIrues~ by adld~!rlg ;!iI iIl.cw' lcearlon. Th~ee 5~t{;S :iIre ~wan!i1'b~' in ]~ti'OI]..5 he deems :tiq) be ~iidm'M,~'~ Bl'it has, ~\I'alillliJIIN~d, rhe tpOtetnial ef esch sire as 'fo]rnOtWs:
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U~ing a dled~iO;n tree, id'endfy' the slre dilii'iI shculd 'be chmefi :b,r eva'htadn;Q ,the expected -r~tli.!!!m ov{~:r. '[h,~ 4'''r,~ar. :peF,llrn:L ,Egn~ir.,e. the 'rjm~ vahle: of ultoncy.
'g. ,Motlia. TI:tO\~rt oww :~ hurtito st:3i1d. ~h~Jt .:;he ,:st~l.fl:ed w!M~~· ~h~' waS, a, all1ege 8tudeEilI. It has :gaim.cd. a viewy' kV~~aJl ellentele snd sJm has be~n",qrUlite :5uroe.SS'WUril. She. is, '~lu"[iently' at a crossroads 'wrudt R~r.-d to the buslness, She m~tjlt· decide whetil,ef 00 expa:ndi re'hx;a~,e,~ ~r' j~~[ eamodel ber '~xilStin:g testau ..
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h!tib~. Site :8 is more elE,pemi,ve~ 'bu,t i\s hUf1!' ,enou.gh iOO aoo(lmmod~Jte ~tuT~; ~i M'all' plans to
ti:O' iback to :lvfontteal ~n, 4 ''j''e'M8:, so she ;tS 'int:ef~noo in ch()()Sing: the !Site 'w,irth th~ 'best '4~yeaif ,return. Use a dec~[L,i;o1l tree. to select t~lie best: ~ite;. Ign~,t~ '1hl~' time value ,of ll$Jpey.,
]" ~ oti. yout cost caJrul~ti.o:ru'i which 3Jggmgat'~· plan ~~m':~d. 'you. recommend!
,4.. Wh<at nan:finamc.ial costs would y01,!l ~oc:ia!l:e with. ~a(:h of the 'Plans ~ Does cD'rbEide~tiQn of nC1infi· nancial costs dtang;e YOlIJIJf i[',eromm;endatio[li~' Explain".
Linda e:x~mj~.ed ID,e IOOClif~ '{Om. I~t ,~!,mtlilirner arndJ '£OlUnd the folkrwiing~
'~I 48
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s ,;2 'l~nd3. reached ~,'mlJruca~ ~gfG~D1L~nt wi.th. 3. 11l'l'I,ghoorj who also rents cabins, du.'[ tlhey would p(D',ovl~de ~Qly:e.d1.ow" service for eaeh ether 'w\he:n either 'W~ oveirr'bodked" They '[g1!J'rel~, that 'when an oVleibooiking: ~i!1rurl!ti.o;n ,~cnlaUy' h~.;p:pened.t. 'iii: w.nY:~d. be lare :~n. the dtlv! and ·thu~, the ch.ilnC-ei were good th~J1!: 'ilia, fOOm 'W$ :s:rtru] em.:pf:V 3!f [hal: r:i.nl~9 [:he chances of it s[avi:ng: emtpty wew~ pre[~' high, Bod'll, agreed tlh3lt it prob'aMy made sense to offe:~' a disceunr price eo 'the ,od:!l,~~ i~n the: evenr of ,o,vedlow;, linda and Rog~r wUl k ;~h~ S65 {OF ~\!'e:r.y 1!W,verllow customee itll@Y send to [h.,~ ne~~hoor:,
~. ~~t ~h[ly'kl ihe >gvef~'ki'J.1;g: :pil.1l]icy 'be ftJIi Bunks ~nd, :Sis;cuh$.:~ H~w IUii,lidi 'wiU this sav~ d1elif~ O\J1er' a 1 OO~d~y season over thew.r cur:rent practice ,of :110[ ove'FooQ,king:~
2. If dle. :pwcPOrtlio;n of [ong'-term ~odgers, increases, wh~t eff\6c.t do VOl! d1ink i~t WQ~Ld h[W,V'e m;1!J the:~f' policy'!'
J. W1i~3!t 5hoy]d, 'they do if the f;H~fCi~nta~ (If hJPg; .. Urln :~od~[S decreases l'
4. Ho"~' m~~t· tiu::y Inod.i~ 'theh" ,ove~king p~,an ln a 'WB,Y that could ~dap:t· to d~:lUi~ge£ in the p'~fi!ri~on of.5h(]rt"'~e:vm 're:.s,ervatlom;l
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CHIAPTER 15 '
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CON ,:5 'T IR: A I' IN 'f' M ,/4;, IN ,A C IE, M E1 ,N T II N '~~~'~n.:pi'Qcil1!§l, iili~~~I:~ wait i1ng '~fil qUl.eue" ·n"e dl"!f\er i~
. , iCC 00 D lIoe ES S II N C, ..... _ .. . .. Lt """. S!tt.llm in .. d;u: Or-eglJfII , n~~' l~IOO~iS., S:hllt.ie .
(~nsn·ain.t. can aetuaUy rske ma~y -(br,m.s. It ~(j~M be a :~rux:~'[" a. :p@Uc.y, an i:D~at 'to the Syst(!:;ID, Of some ex~'emi1] force. :FO'f ~!1mp;l¢, 'if one glial of you}" un1ve:rslty ~ to grnduate :m:oounting ma!jo~~ a Jilek of f~u;:~hv Or ~ btck o:f,cl~f(]!~)m. ~p.ace cou'ld be a cGm~lnt. A, !lad: or app~~ ..
. cants tn enter the ~.i:c,l(mlilti:ntl P[;Q!,gl'il'm, om.:lld be 3 consrralnr as 'Welt 'but We ·~~t 'be ~, SYirfilp:t:om, ofa ,(Wilky [ooruitrdil'll;t~llot: :pwviding: en.cH1!gh 'nancw~, aid to stu .. d~nts. Or· :iit: i]!Jigbt be doe' to me! fact ma.t ~.cCOiiJfitlfig tfif:tl.1.S, ar.f)! not Cillffi~cntilly 'fecruiring or n:i~~ng: st1!!ldents n'Om, ymu ~I.li.vemi.'~;r so !iilud,en:tt:lOOI'mot 'Wanl!; to,:ma~\o£' i'll, :~u::iC'!tnJn tl,n;~:.
Constraint. P'la'mtgemcnt L.~ ~ f;t~lJnewrurl. £01' mrula;gl~.ng th~. mluit_rnin~, of'~ s'ystern 'in a w,a.y iI!'hgur. m!lx:imizes, the ~y,s;terfm·.~s a.c.ootmrp·~bh]]lte~t of :~~ .soab. 'The :fact: dlal: [I: nnr!l:~~' the iflti.o:S'U, in'i_;fJQf.1au;~~ .[]ilR of the s~u~'tn! Illile pan: 'fJiuU: de~;el!:m~nei. its o!Wtptlltt, means tJtat eonsnaint ma.nagern.ent ls actua'~:]y a way [of focmi'nfl on th~ most cri.d,Co,,,l ~cts of the sy.\5t~m,;.
'Int.'lIiiiY' unit8 ~8 pOMilbi!e.~ th~ syslJlem, :po[rmyed in IE:d~ibit 15,.1. is ,ccO\mlstrnin,ed by Oreeo:,. r~ee'U Dry h9is;
wmk, cenJ:'elr' .3 i '~~ibi&cll, ,tl!;klf'.,s n:ine m~flult:es: prl:r. unlt, The ms,u'lir: is; that a, Dni:t ~x'i" avt1'r 3:il.~ :5q, ft of tl1e ,~.y,15re_p_] ~Vi~f"l nine m~nutes~ desp~te shC]ftet' 'P[OCI;~ljl~,ng: I~i~m~;§, by O1ib~r wor:k r~i,tm df:}ilnG: $~ rra~1! in cefl!1!e'[~. The' I"Oh~ of wo:rlk centef .3 g:oe~, '~yo:nd T~mcdngltb!e ~a!te of DUtpyt of OreB~J!I i!';!j(;id "l./iX!'O s~; 1ft
G.·· 'lee. t .. ;,·~~~a:Y~p.~ , . .. n:e .... ·0 V E
, n. .If wu'R:2?il m of . i!mfi!atlO{ttv
not be a:b:le 'ITO (t~d.t '[he systtem at. r;ha;~: ,:mre., ,A ~L!lJeue; ,of :im.ve'nJrr'Oill'i/' would bu~M. up :Sj~t :QuU'utg~ent in f~(~n[ g[ w~!f;k centers 2: and J! '~'if!ld i:t W!l)y IS! ~ro~!' iltd~~fin~x~l:y' ~ ~ons: ~.~ th~ die initii)J] ,)1
[1l,Pl]iI: rare exceeded. We. sy~tem'$ ouq:mrt 'rate. The ~!O,tl~c:rJjl, approach wOllJld be. eo Th~ '~i m~ ~ IFeSQY Fee iis
~~cue' that resu 1 i!I: from dle ~hmt~s:e of a ~erouJroe. In 'mo~e complex !en.v·iro;nmen:t5~ }lQVlewer, 'Im :mR1.y·~·
silis may be 'ni~e:ded tgl id~~df~ '~h~ (o:n5~f;'~f~nt. The: :alt'llalY,iis GtJ·m~r-es the d~ma_nd for' :3, :R,".50UK~ with ~he: av~ilii)Jb.1.e Ctlpadty". An}f resource dliilt does not have slltiJld.ent capadty' eo mee,~t demand wouilld 'be:
h I oomldle~ .. ~ II ~omual!lf .. Ill .• ",.nUlng, UOlfiM.ii3. h .• n;" queues of .1". "'" m<y in hom of th.ll.m.
"~i·~,L-ri,:ft.ua',:'~=,i' -'~1:aD1
to. TQM (0 i,{~)enii:~fy [he men: cause of a problem, There can be: more than one oon8tmi:nt in a ,S'yne.m.
Step ,2" IExp.loitaUon
The e~p'IDi.tiil.tim,1J of til constralm mesns att:emtrpt.i:ng to use ~t tJQ :~ts fuUe8t extent, 'That i:nd·urles trying to
lln~,~ ·~Vtfn.'EU~ I'll' i:[ W'OiDl'~[ be trr'he· w.ga.1&.es'l one. M:anagem~nt ,of ~h~' s~~ tthI:1Q1iJ!.(lth the' five:·~,ne,p, foc~ing p:r«Ci'\;S, 'm'~M. 'reco.ln:ii!le· d1;:a:t the ~~.m.oe phernom r
ExplQitins ~ Cfim:~~~'i~t (_lf~en ~'Fe3,les eID(lIugh. !1ddiliCl~a 1 ~pac:ity' to ellmmate 'ill!' ~ a ool[i~l~jnJt a. 'There are times, ho~ver, when. e:x.pl,oit3;~~un. ils:n·~[. emnug'il.. Eli~v.wti~n. means ,;\l£uuaUy [ru:te.a.lsiog .~ caPlldtyoJ the >co'nl\!i~i:ned (-e'liOlU-oe. :May'be ~haJt ~Piv,o~ves 'buying a;dd~ti.o:nal ca~wtv; If'c~h. is, ahe ooMtmint~ :it milibt be. n~Cf'-SSary ['0 take OUJI: a lean, If .supp1y of 'materials is a. oorul~m'~nti a. new wp'p~~er may 'be needed, even if-tbe mii!iteriab oos·t mme' from t:h~t S'l~iP~,;1 ier,. III al1li~' esse, elevation 'req]llires a ·~nMi.cial in .. 'yeSru!illell'tt: tJGi iinbir'~3§E! t:i:a.e; .a.v,a~mabt[lry oJ th~· oo:n.stt:!i.n,tt::abn.ve\ whlfit OCiilJM be g2!i.noo b~ ·meoo· e:xi[llni:ttaJtlon. :roy,~stm,~I];f 'ili:ll .add·i(~o"~~ ;~~~~:ity· -('Of' ~ ooM'~mltf!;~d ~~~yroe' '~~fi h~'l;'\~' ,a big ~¥ men because ·of iltrS direct ~mpact on i'l1C~ing' the slste:m'~s ·throughput. O~r
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I~" 'this leJ.ample' $ituatiQn~ $I"c.l.i!!l there, art no U m~h,1iiQ,rn!~ on the ,~;raUabi
-.,~.- t£7Jt1ti'kS':r, l1li1 g' .. UL_.&.
~1!Iii!!!!!I_" to meet' demand ;,lmd on Iy ,2~"OO' minute$; are ,&:v.jlatiB~.
~ ,SR" 2;. ExplOit, the constraInt. &:plo!jf.a;1ion means getting,the most, 'Qut: orth~ constraint: i n ~~ms ,of the' !r,i_~J"5i ,pis. 'The goa i of'thls :!lifste-m is to, Immaklmi'z.e profrit So me con5t~,iidnt In!ol!il1d be lu,tUiz:ed
the~ cQns!ra:'nt' fs ,~t&de .,~)[. pw(h;u:ts IP ,and Q '~:O determine whidl Q'~c: l;.e,u explQits work (cnit:et' I. 'Thi,$ ,saleulatiO:r::i1 ~5i P!l'::e!ii~"iled in &;hibi~ 15,'1:2. To ma,Q 'dl~ ~Ic:(,d~t~oo,~ the' co,!!It~ibution margin ,'s:eUing' price mi"us m~tfllj'lls ,cost) is computed for each j!,r::lG, prod~d: and diviide'<l ~' ~ne number ofmlnutes 'Wor'l(
~-=nu~ ... B d roo ". UC~ it ~H:i'~t: '. . , prQChHl p' .' ' .. s $3, ,per mi '
pens, nOW,iw :1.t3!t !!.;I:QCS tnat indicate a '. ut~_,~.c '('0 "'!l;;i u) L e constraint any the 5l!~tcm inpillit mite"
Ho.w do utilLmti,on f,aites coonge fur e~ch work c;~nt¢d
2,,, Set the parametnrs baek ito 'the: origtlli'lJl dc;m!l:JJ~,t val]ucs"
a. Ineresse the :P[(x:~ifig dIJH~ v~ui~b~~h:lJ fOf 'We3- ro 'lh~' c:~u~m~' l~v'Cl. Run dIe $im.y~~.don f~Jr U 00 ,sim~tatQ~ m!.n'~l~~'. W.h~t !L$ the: :fiJfi~!hed produer ouipij[~ How does this, (j~mp'a[~' to the tcsults; 'h"Qm la,~' Wn3,[ ha~pcns to ~1];\!entoDY in the 'S-V$tem,:~ How does, p:rroca;;; dme' variahmry Rffecr: :~nV1e~UQry ~e.veJ~, I~U d~~ v~ri01!lS 'WOF'k (,.~I:1JJllUS? How H~' work center ,~ti~j~.rutinns, fif{~r~d'l'
b. Increase the wria'bilh,y of We3 even more' by changing ehe io.:r,ea'lb;!,O'w,n :~v,c:rir.y to C'x.tm"cm~-;, R1lilln the ~:~rrnJ~.-.don fOf liOO :fl;iJfn~,huo:r l~l.inu:t,es., 'What is the new nn.ii..~h~ produer iDtl~l)Ut? How does this, c-OIl11Pt'lr-c iII'()o ~h~ ru$uh.~ nom, lti'~ 'W,imt h.tlrp~n~ lYl m\tC.nt("f~t in th.t'l :s,y,$tcl]f~ HQ""'~ the work centers ~ffeclted. b~ iru:;![C~cd "·o'3!l'i:i3Jhili.ty~~ ,Bow a.Iu wo:rk,c(';fI.tcr ufi.li.za:tio~ il~«'t.'(~tcd. ~y ilib C'hange'~
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3~ Set the p~H1Urlere'rs, 1[0 the \i'Q]U~ ,!how,n 'below.
1. What prOOulet miN wn:U maxbnisc profit :for Sound. :Dai~l.l
.2. Wlla.'[. wiJU the 'W~~·kly (.Jll'i{1iIDn:: ~:~
An. (!;n.g~rl:!i~ett'" :~ns :stl~,~smd an h:fi:pro"t{i;m~nt to ehe C~I~nlt ·pruc~. S~e t-'e~(jmmf!lm"ld~, a m.od:i£ic~lttwo eo we c d1~U 'v,iul~ dlatl.;g.e tbe. 'we: c [J~lg~~, used by l:x;ut~, ptOd~·(;~ ~ that it eaa do serae of the work
'The need (Uf 11. fa;cHi:ty loeadon dle.dsio~l. resalts frum three possib:le· scenarios, eaeh resu;llbiltg ;in. d.iffi~]le![IJ.t prionties f"Q·f. 'ioc~~t~n- The throe seenselos ate ;~ locsnon for ~ new business, a 'locat~onJ 'for a! 'bm'ineiS dlilt
G~~J!m~f)Ownload Demo VI
'111e new .. business :~ocnt:iM is 'pot:en.ti~ny the. most d:'lia1I.engiil;~~· deeision, :becaUlSe there are m.ore. H]tema .. 'l1~v,e~ to 'oo(Jsdder. sud lltrle ~DfO:l'mBit len ;900tllt 'future .]em8llld. Lociltion decisions aee often :.ade as ;;!I, ~ ~ion ofdleci'5&om~ ~_ai[~y. !1itill':ro'l,viit1l,J! croWIl to a 8pec;~ilic.8i.~'e.ln 'mlany eases, Ml [nt.ffrulit~oW!Jlloc3;tJGn.
h [I Ii'!!' .. '~ilb. . , . r even ~~imble, 00 the: .J~g~of _ ~iis;, : .: ..... Ul~ ..... '. '. entified,. :Frnm there:~.
vices that '['e~!llI,i:re lIA!JSUJ~] 0:1" SC[!IJro~ ralenr, Busrnesses @o where _ the ~a'~eint is~ res!JJl:ti~!,g !n, g=og~phk areas beeeenlng centers for ~pe.(:i'fic industries. 11.1e end result ls d1li~1t there ~ :sui!]c ~efl!t job ])Ol!e!ld~l ~'O ~'u;;mct mU1U~ people ,\V~th talents 'that fit 'tlhe ne~ of the businesses, There i~, il.btl ~.om~ittrultU:)n aif[JOn:g the businesses for the best. ~"'orl:~:e~" 10 some cases, :~anh:~lhilldy for high"''VollUlime m~mu!f!l.(:trll!!:t:.in,g of ffiJ:md!~
G ..~IS r~fIlI291'10lX~Mi' ... to ship flthmll, for ex:::tJ• Ioe~tii;l se~ based on lallo~ V ...
, 0flBl~I.:'DQ" . ·.··:;wJI!.dlW'ugal.·. · rUe.mo. , . / I
must. Eocate near these raw tna'tle\t'~.[i:~$ re enable thl!liffiL ee :Oilli3In:a.ge casts, ExaRltples oJ ehese 'businesses lnelude baslc :ma:n~fact!l!l,retrs I i,~te d~ose that ueiljze n1;~l:1u~r.aIs 01" :~g/1i'~cu:~tllual pod~cts in. eheir malli!J!:fa-ctil)lr~ in;g 'p~. A. similar slrusdon reselts 'Wlhen ~ :litUtU:U factUJrer must [ocate near' ('!J large 'W:a,~el" 50u rce so that ~te,r can be used fnit" ooolin:g ~H,U·p'Og~~.
LoC,B;UIil.g 'Nlea!r 'CUiSi,OOmer.s;
Some husi:n,e5sc:s~, pD,C'tti,cu[a['[y ~e:~:kJ8".s that r-equire ![c'!llUi1toJtn~r ,i:nll'lttirac.ti!Uin~ IntIlSi~ lecate near the customers, because thilJ; ii;s an. expectation ef the cu~tK!lme~~ A
bY~in,~ dt.il enil~nt on tourisnrh :('0'1" eluullp"ie'i iIIUJSl~ locate where I~OUI'L£'~ wiU ,milt to ,go.
f.h:ull,~"i! d-~~t depend on close Bn3 lnre ract iO]'IJ$ must often locate ru!~'r customers also, R~l[h,er than taking .:1idv3.ntrLig-e of reduced tl1UlSI:lGl[t~tioo. eosss, l~~,tjNeVe[! rhts de:eis'irllt!, seeks iltn pfovid,e bener service ;i=!Jnd more frequent del.i:ll~· eries ofprOO,![tces. P"f(yithti ~ty' Cil1~ll~tnce.5' iSudli v.alae; ~uUi:bl!JLtdl'.as te$po:i]SC~ 1[~1]'1iej, depemd~bili:ty of d,eli:~~eryl ;uld. flex.i'bUi:ty. For ·!]W[iUlIr.aCu.u:ers, of e&~· .. ilin~t~jUpQ[t peoduers, the '~ucar:iUr:il. of dJi~' (;i.lS[il:['tU~:f i£'n.JiIi: an il!;s'lle~ s,~n~e d])~i.f :PrOOUiLr[$ ean ~dJ~v be shi~ ooywhe.re'+
tJ'p~Boil1 or ~lhe work 'e~eniliiie;nt~: reql(jij FJ~ for the 'tal1lle Bi~~em bly. 1'he5e d.~ta a,~e p~e5en~edl in IExhibit' '~16'.J:m,;, Using ~nese ,d';,tri (em plete the. Iliru~ bil~'3!ncirli,~: process,
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Pr,e~iflil:ilc:.e re~aib1o,l!Is:h~p!ii' ::ire' preselil11:ed in ~xhibit 16.:2:1, and t~e ipro duct no 1"11 Ipr,ocii!s'5i, H'5: diagtiiimedl '~miI Em'1 b~t: '~I'6 .~,l'.
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In, v ittmB]l'y' :BDlf business, the facility L~ ,one; 'of the big~~t li~,~~tm('ln'a,;, Decisions mlaood to :~u leea'lion, :~d, ~ayout: affect ~he; flnar.u:ial performance of 'the ii'r.nt because I~f the ~i~,e of me' i!f:!l,vestInent and. dle ltnpact the decisiO'lU haf'ltt' on, ,us[:o:rn~r~~rc~:~voo, value ..
GQagletSopks DownlQa,d Demo.V
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Each team 'member scored the thme, arutemati.ve providers on 'each factM, 'The seeres wem, !fJ!.v,emged for ~ch, m(ro:r~ provid l~ 'me' toUO'Wtng SCOfes;:
be~fic~ of miU.l~~ fa~t~u' 'rat~~g aind d~r1!lbe' h~,w It' ,coold. be used ~G he~.p' the~ sdlve !t;he~r' proh.-
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6. A ooU~'C at :Ft}to(~, Fil~:and~~, P,rOOu.'(;~, h~ cri.d(::i~,d ,a, (tumuf~;tru.rlng~ dic~t (of '~mg li~c 'baru~ncing hecause ]ine bala:ltd:n;g: is, not a precise :pu;~~, Do 'yml, a.~ee' Or di~a_gIee!' Ex,plain.
Go . ',' ·"~I:r~i'·' -',~ '~I,~ttl~,adhDerAO V
,--_ "m,p~Gyee ,ofTa5ty aT.b~~ 'thillt. deeisien UCC5 'shQl!!JldJ not 'be used In. Itbb case, because T~ty. ,l3 :B, riiki"s\!ItrSe '~fJrimimtinn,. That t~, 'f~ty does .. ncn 'W~n't to !!fll'ller :~u~Y' losses :in r.e.verttle. The: em", :ployee al~.J stated I._at decision trees dO not acroDont {or pJtellda'l ]o.\C!ea ~n. tevenue ;aOO. rheeefore should no~ be used. 'in the dec.ision. Do you ~e' or d~gree'~ Exp~~:in yo~r. ~'tn~ell'~,
9. ,A consultant to ynuxf 'COmp3.tlY stated tMr: 3, brea1c.even alMlV,S;is ~s the' 'mml: 3crnr!l;m te~~que: - - for (I~:u_](_~][1I!-!:: mew ,~hc ]ocat!(.m~ aM h~, '[1J) maw,~ ~~l~~~,tcd 'W:~ih :it. Do 'l'Q,1J, :agr'ce::~ b;phdn Jrn~r 3ruwet:"
101., F{}f the fO][.Qw,i.rng businesses, MmJtify t~e: c;pi!:hnal locsdon In Y0i!1![ community and ProiV~.d.e: 'a ,ju~l'ificat:iQn -(Of' YOlI' d,ect.'iion.,
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b., Drffive.. .. [h'fmj~ . .(~t."'fot)d :ra·~~umtilJt C. ,ConvctdeTI.c¢ ~tOre
d. Gl\OCefY store
e. E1ectllt(lini.C:s and computer r~pu:i[' shop {., ,[>ri£,o:n,
g. ,Autu if.c~.i;r :s'hop
h. SC!r~ drmk oortl(';t
i, Q_lnve~[n!n van fa~jt,orY'
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need eo ~ answered befotc~ m~k'l.h,g a loc;atlOll 'fcoomme~ndauGn,~
:%. Donn;il~ Bak,ery ~ been ,~llipph!'hlg' tiesfa!llr,afit~ with ,ca'k:es ~nd de~~rts! a:.lid tffile word bout: on how ,good th~y' ,~re, C~omel~ of tbe: 'rosttaumnts h'a,~~: 'be~~ as:l:ing if ~ha treats 'W1lm ,9,v~ila1b'lc at a 'f¢l:SJil stm :_.-~~41 ~nn'-, ~--Js mat a i'erni~ ,senirF 'w'01!ild '\W(-lk far her; Her '~:rnh~f:m, is, :l1:odin'" ,~'L. -. Hi;!' [,.,e~,
O!Ilrl. 'was a" donut shop' t'hat had a lot of:pMki'fl~: :8nd, h~R'h visibility~ 'but itt~ \Va9i n.Oit in a ,~t locaiti~, The ~hi'fd. :akern:ati'\!"~ w~s a Oii.ue ,caUi ;in. ,t.he dnwn,'~o'Nn disrrict" 'very c:h~nnill.g! 'with. nh~.e c,un~tn:s~ a Htde bell, 'mat W'aiS :i!lua,c'h,ed, eo t'he deer, rgreat In@1di'~ and 'wooJwttr'king~, 'btu: n!"ft, mudi, paltkin,~ 1"lte Jourt:h ahemati'ii'\~' ~ 3 'b~tl"O om the edge of the: downtown ru strii ct· ~,~ wru a ,good locatton, 'b~"t,"t'~ck,cd' a,~~~t~' so ~t ,d:tdrn't hav;e,'m,uchvui,btli.[f;y~,IX;lln_a"d~~d~d ~he n~ded to -:~~t~iI~ ~;~'igh~:' ;~ each, of me factors: thart she t'h,ou,g,ht was import8lnlt" She. idcerlti1ied, ,i5ix, ,criooria to he~p' h~t mnike: me. dc'.d~ion" and ,~~~~ ~~ch o.f tth~' lecaetons 0:0 a ~~e; up to 100:
lR.ed~ .. Pr~lL1lt is 3, s~Iud] p:r~,nting and bind.i:Ulg bl:.li5;~n~$ $p$c:i,~.]:~~iJ~g in,·man"vo]u~ne' runs of books" [1[$ priItTI.iU·Y expertise ii.~ ,in I~uinitin;~' and d,esigll. '~ut '~S, also ,grnd!UlaU'\r- 'rB;lO\I'i ng '~~'lIt() the assembl'l ;8JM hi oiling ,of brJOks., ,M~'[li'V ,of irs ,cu:stQm~r;li are c>oUege;5; :J:n.d [l]ni:\l~rs;~d,~~ hut ru~ l1!b-O p:rod\l!I.G~s 'books :far other :n.onp,tt.l~it lO,rpni~9:~'Ucn~s. Its beok 'pnJdycrttk!![1!. ClomisitS of three srtlllndo~~d ourpurs, The 5Itltru:b~m, b-ook b the 'typi'C9J. ~C!b thar '~J~,~iElS ][oJ! the;, d~si~f,iI, rOOi1iL. The hook de\dgtl 'is then, sent to :the' pale] depan'fn.en,t~ , .. vllcre: :p.3IPei. ii1y~' ,us determined and. the [JIro[l~'r ~papc:r. is ordered, '\V["U:::1Dl the paper has 'been 'l'ie'e~,ve(L the d,e~ign 'and. dlf~ pa.per are , •. J!ntt tiD· bi:f.!id.i:n.g, 'wl.iteF~' lite ,apiPrnpFi~~' Cid\Iil.!T 'rr:yp:; ~[n.d. 5pi:M tl1i.i,.ekncss :ailtl clIeWf'i'mLincd" The ~$det 'li.h~n, m,m~ ~D ~'he printing depar:ttmenit" ,~therre :~h~: ;pa,ges are !l:C:~lIJall.y prirn:rr:ea. PagecEi are
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