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Table Of Contents

Defning Infuence Operations
Figure 1.1 Elements of Infuence Operations
Study Questions and Approach
Organization of This Report
Infuencing Individuals
Engineering Attitude Change
Figure 2.1 Attitude Objects in Multidimensional Space
Infuencing Individuals: Conclusions
Figure 2.2 Alternative Domains for Persuasive Appeals
Infuencing Groups and Networks
Behavioral Perspectives Regarding Groups
Rational Choice Perspectives Regarding Groups
Infuence in Social Networks
Infuencing Groups and Networks: Conclusions
Infuencing Adversary Leadership Coalitions
Actor-Specifc Models and Strategies
Agent-Based Rational Choice Models
Infuencing Adversary Leadership Coalitions: Conclusions
Infuencing Mass Publics
Figure 5.1 A Simple Model of Infuence for Mass Publics
Opinion Leadership and Media Communications
Content Analysis
Semantic Network Analysis
Assessing Mass Public Opinion
Lessons from Case Studies
Infuencing Mass Publics: Conclusions
A Framework for Infuence Operations
Planning Requirements
Questions About Strategic Issues
Questions About the Target Audiences
Some Additional Planning Considerations
Implications for Planners
Case Study of Infuence in Advertising and Marketing1
Case Study of Infuence in Political Campaigns1
Case Studies of Infuence in Public Diplomacy1
Figure D.1 Air Force View of EBOs’ Basic Principles
Figure D.2 Matrix of Levels of Planning Versus Confict Phases
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Influence Operations

Influence Operations

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Published by cirus28

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Published by: cirus28 on Nov 25, 2010
Copyright:Attribution Non-commercial


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