Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
1Activity

Table Of Contents

Structure
NDTV v/s CNBC
Close watch on market conditions
Step 6: Anchorage sponsorships
Hence components of the recommended buy
Other reporting formats
Continuous Negotiations
Up-to-date Monitoring
1. Openess to new ways
2. Nurture and own
3. Make it a win-win deal
4. Partnerships
5. Year deals on certain channels
6. Short term on others !
8. Multi-media for added efficiencies
Planning the buy
Understanding the Buying Environment
For long term deals
For short term deals
For Innovative properties
Is an iterative continuous process
Our Process before the buy ±
Stage 1
Our Process before the buy ± Stage 2
Our Process before the buy ± Stage 3
Our Process before the buy ± Stage 4
Our Process before the buy ± Stage 5
Our Process before the buy ± Stage 6
6 Stages of Buying Analysis
Buying Impact and not just low rates
Star normally costs programmes basis
programme TVRs
Hence HTVR programmes are usually higher
Factors Affecting Break Ratings
Star has lesser breaks but of higher duration
Break fall highest in primetime on Star Plus
Takeouts of MPG
MPG programs vs Costs
Stage 4: Mix of fixed & RODP
Stage 4 -contd
How much RODP is enough?
Stage 5:
Augmenting GRPs of the fixed and RODP spots
by right scheduling
Step 5: Scheduling the right day
On Thursdays the viewers are the least
loyal
Since sponsorships are over 4 weeks time
period, need to evaluate the µinvolvement¶ of
Negotiation Tactics
Changes in the television landscape
Maximise Impact
2004 Star Plus Deal
Studying Channel Drivers
Budget Commitments
Monitoring Media Inflation
Buying Objective
Buying Strategy Recommendation 1
Buying Strategy Recommendation 2
Make it a win-win deal for both client and media
house
Buying Strategy Recommendation 3
Buying Strategy Recommendation 4
Buying Strategy Recommendation 5
Buying Strategy Recommendation 6
Buying Strategy Recommendation 7
Buying Strategy Recommendation 9
Environment management
Partnering with you
Deal Management
0 of .
Results for:
No results containing your search query
P. 1
Media Buying

Media Buying

Ratings: (0)|Views: 1,914|Likes:
Published by Shrikant Shenoy

More info:

Published by: Shrikant Shenoy on Nov 26, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/07/2011

pdf

text

original

You're Reading a Free Preview
Pages 7 to 33 are not shown in this preview.
You're Reading a Free Preview
Pages 37 to 42 are not shown in this preview.
You're Reading a Free Preview
Pages 46 to 120 are not shown in this preview.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->