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principles of international marketing

principles of international marketing

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Published by sereneanu

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Published by: sereneanu on Nov 26, 2010
Copyright:Attribution Non-commercial

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05/07/2011

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PRICING STRATEGYOFPROCTER & GAMBLE
PRESENTED BY:ABHISHEK CHAKRABORTYANU SHRIVASTAVANIDHI BHALLA
 
´
PRICE DETERMINATION IS A KEYRESPONSIBILITY IN ANY ORGANIZATION AND THESTAKES AT GETTING IT RIGHT ARE VERY HIGHFOR ANY ENTREPRENEUR. ONE NEEDS TO TAKEINTO ACCOUNT A HOST OF FACTORS BEFORENARROWING DOWN ON NOT JUST THE METHODTHAT THE COMPANY WOULD FOLLOW IN THELONG TERM FOR ITS PRICING DECISION BUTALSO FOR THE ACTUAL SHORT TERM-REAL TIME-PRICE. IT·S ALL ABOUT BEING COMPETITIVE INTHE MARKET TODAY WITH AN EYE ON THEFUTURE.µ
 
PRICING OBJECTIVE
CURRENT PROFIT MAXIMIZATIONCURRENT REVENUE MAXIMIZATIONMAXIMIZE QUANTITYMAXIMIZE PROFIT MARGINQUALITY LEADERSHIPPARTIAL COST RECOVERYSURVIVALSTATUS QUO

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