Introduction To Bizz Backup Co., Ltd.

An introduction to…
Bizz Backup is delivering superior value of management

About us consultancy. We help our clients to improve their business from
visionary goals, strategic directions, “Flawless Execution of
Solutions”, and measurable outcomes to increase client revenues
and enabling growth.
Bizz Backup is specializing in consumer marketing, shopper
marketing, commercial planning, sales force management,
channel management, modern trade management, general trade
management, distributor management, sales intelligence, process
excellence, and more.
Our services are including “Skills Enhancement” e.g. selling skills,
coaching skills, negotiation skills, and national account
management via tailored in-company training that build clients’
workforce capabilities, stimulate behavior change, and promote a
culture of excellence.
© Bizz Backup | All Rights Reserved 2
Our Purpose
• Delivering superior value of
management consultancy, and building
clients’ workforce capabilities to
increase client revenues and enabling
growth, benefiting to all stakeholders.

Our Vision
• Be, and be recognized as, the

best local management
consultancy in Southeast Asia.

Our Mission
• We thrive on building deep relationships
with our clients.
• We are dedicated to achieving profound,
tangible, high-value management
consulting services, and uplifting client’s
workforce capabilities.

Flawless Execution of Solutions
Management Consulting | Commercial Advisory | Talent Development
Management Commercial Talent
Consulting Advisory Development

Management We provides many opportunities that will assist
Consulting an organization in developing its
strategies and “Flawless Execution of
Solutions” to increase client revenues and
enabling growth.
We provides project management services,
including plan development, implementation,
evaluation, and modification that are focused
on general management, strategic
marketing direction, commercial planning
and development, and supply chain
initiatives.
Management We focus on efficiency, effectiveness, and
Consulting change management to deliver tangible
results, such as:
Strategic management
Portfolio management
Marketing strategy and brand planning
Business process improvement
Corporate compliance
Management control
Tax planning
And more…
Exploring and understanding the
Management case
Consulting Framing and analyzing the real issue
Developing “Flawless Execution of

Solutions”
Proposing and getting agreement
Training and convincing the team to

avoid change resistance
Implementing agreed solutions
Measuring the outcomes
Continuous improvement and

sustaining long-term success
Commercial We provides a wide range of commercial
Advisory advisory services including:
Commercial strategy and sales planning
Channel management
Organizational design
Time and territory management
Sales intelligence and process excellence
Sales motivation planning
Sales performance measurement
Customer insights
Negotiation strategy
And more…
General/
Commercial Modern Trade
Traditional Trade
Advisory
Shopper/ Sales Operation and

Customer Marketing Process Excellence

Talent We provides many opportunities on training
Development and development that build clients’
workforce capabilities, and promote a
culture of excellence through strong
leadership.
We offers a variety of customized
workshops, seminars, and services
designed to build job skills and enhance
professional development by experience
and skilled professionals to stimulate
behavior change.
Talent We focus on behavior change – change
Development just one thing! via “tailored in-company
training programs”, such as:
Selling skills
Sales Coaching skills
Negotiation skills
Key customer management
Distributor management
Category management
Commercial management
And more…
Talent Understand Client’s Expectations
Development Analyze the organization's needs, Identify training goals, Align
learning objectives, Agree on timeline, who should attend, and etc.
Design and Develop a “tailored in-

company training programs”
Course content, Lessons and sequence of lessons, Interacting
learning "package" e.g. group discussion, exercises, role play
Implement the training package,

by ensuring: Educate – improve knowledge, Enhance individual
skills by doing – practicing the case plays, Embed positive attitude,
Reinforce behavior change, and Enjoyment
Evaluate the training package

Before, during, and after implementation of training
Measuring: “Quantitative Results”, Verbatim feedback via
“Qualitative Results”
BB100735 – Structuring and
Advanced Managing the Winning Sales
Force
BB090452 – Negotiates with BB100543 – Translating

Upper-
Business Partners to Obtain Shopper Insights into
Intermediate Win-Win Solutions Category Initiatives
BB090254 – Developing BB090316 – Partnering Key BB100634 – Building Strong

Intermediate Coaching Skills to Maximize Customer to Gain Higher Fundamental of the 3rd
Sales Potential Growth Party Sales
BB100853 – Marketing in
Pre-
Big Picture for Non-
Intermediate Marketer
BB090145 – Developing
Elementary Selling Skills to Maximize
Top-line Sales
Program Outline and Featuring
Elementary “Pre-approach” – to be prepared is half the victory
Prepare FAB’s “Sales Proposition”
Prepare your opening statements
Practice your sales presentation
Adjust the “Sales Approach” based on buyer behavior
Demonstrated that the product/service match the
prospect’s needs
Customize a comprehensive questioning, and active
listening
Anticipate and handle customer’s negative behavior,
conflict, and objections
Influencing, convincing, or persuading to get commitment
Employ “Closing Tips and Techniques”
Intermediate Prepare to get the most out of a coaching conversation
Making a “Positive Opening” – effectively manage and
control anger, conflict and difficult situations
“Discover” by applying effective listening skills to nurture
employee input
“Setting a Clearly Defined Goal”
Facilitating the coachee’s thinking via effective questioning
“Exploring the Possible Solutions” – make a positive
impact of the productivity and give a constructive
feedback to enhance performance
Following-up the coaching session – reinforce behavior
change
Embedding the coaching culture in the organization
Intermediate Understand Key Customer’s Financial, Supply Chain, and
Retailing Strategies
Building Key Customer Profile
Define and prioritizing Key Customer’s Business
Opportunities
Simulate Key Customer Business Planning
Managing Promotional Investment
Trading Terms and Business Agreement
Designing “Joint Collaborative Scorecard”
Tailor and presenting “Key Customer’s Business Proposal”
Implementing “In-store Execution Excellence” for
maximizing outcomes
Evaluating Business Performance
Upper- Program Outline and Featuring
Learn as much as possible about the other party
Intermediate To gain a greater understanding of your own negotiation
strengths and weaknesses
Creating the ideal BATNA per engagement
Adopting strategies and selecting tactics
Assessing the other party’s BATNA
Aware of verbal signals and observe non-verbal signals
Proposing a realistic and specific proposal
Identify and repackage a proposal by valuing your
concessions
Bargain at all stages
Clinching the deal
Evaluate and learn from negotiation experiences
Our Ethics and Fostering High Delivering the
Compliance Performance Promise

Executive Summary
Biography An accomplished consumer brands’ Executive
who brings commercial strategies to life.
Possesses a unique blend of creative synthesizer,
big picture orientation, and details digger
resulting in the development of visionary
goals, and the execution of solutions.
Highly regarded for his ability to manage:
The high demand of modern retail chains
The complexity of mass market distribution
model
The integration transition of the new
categories into organization
Executive Results Oriented and Performance Driven;
Biography achieved 13-consecutive years of double-digit
growth.
A Change Agent; who challenges the status quo

and who takes personal ownership in building
organizational capabilities.
Committed in Long-term; cultivating new ideas

and enabling new processes to fuel the future
growth.

Higher Job Satisfaction
Higher Rate of Employee Retention
Higher Financial Results
Increased knowledge, productivity,
contribution, and loyalty – worth
investment solutions
Most admired companies are not only
having a good training programs but
training is a part of their culture
•Bizz Backup is recognized as a high quality services provider of
Commitment to Excellence “Management Consulting, Commercial Advisory, and Talent
Development”.
Expert, Experience and •Our professionals who have breadth and depth of experience and
accountable for “Flawless Execution of Solutions”, consistently
Skilled Professionals delivers results that meet or exceed expectations.
Fully Customized to Meet •Tailored in-company training programs are practical, motivational,
focus on learning and changes in behavior that will lead to
Client Needs positive results.
Proactively Senses and •A majority of our clients engage us for additional work, offering
Responds to Problems and further testament to our strong reputation and the value we
provide to our customers.
Opportunities
•We demonstrate integrity, respect, and teaming. We lead with
Flexibility and Adaptability energy, enthusiasm, and collaborate with our clients.

Flawless Execution of Solutions
Management Consulting | Commercial Advisory | Talent Development
Contact “Bizz Backup”:
Sanphat Leowarin
Director of Consulting Services and Talent Development
Bizz Backup Co., Ltd.

24 Soi Lad Phrao Wang Hin 20 Yak 2, Lad Phrao Wang Hin road
Lad Phrao, Lad Phrao, Bangkok 10230
Tel/Fax: (66) 2931-6654
Mobile: (66) 8-1892-2456
E-mail: clientservice@bizzbackup.co.th
www.bizzbackup.co.th
Copyright © 2009-2011 by Bizz Backup Co., Ltd.
All rights reserved. No part of this creative ideas, concepts, and information may be developed, duplicated or reproduced,
distributed, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of Bizz Backup Co., Ltd.
Bizz Backup Co., Ltd.

Tel/Fax: (66) 2931-6654, Mobile: (66) 8-1892-2456
www.bizzbackup.co.th

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An introduction to…

Bizz Backup is delivering superior value of management

© Bizz Backup | All Rights Reserved 3

• Be, and be recognized as, the

© Bizz Backup | All Rights Reserved 4

© Bizz Backup | All Rights Reserved 5

© Bizz Backup | All Rights Reserved 7

Developing “Flawless Execution of

Proposing and getting agreement

Training and convincing the team to

Implementing agreed solutions

Measuring the outcomes

Continuous improvement and

Shopper/ Sales Operation and

© Bizz Backup | All Rights Reserved 12

Design and Develop a “tailored in-

Implement the training package,

Evaluate the training package

BB090452 – Negotiates with BB100543 – Translating

BB090254 – Developing BB090316 – Partnering Key BB100634 – Building Strong

© Bizz Backup | All Rights Reserved 21

A Change Agent; who challenges the status quo

Committed in Long-term; cultivating new ideas

© Bizz Backup | All Rights Reserved 23

© Bizz Backup | All Rights Reserved 25

Bizz Backup Co., Ltd.

Bizz Backup Co., Ltd.

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