minimalist tradition dictated the outputs of mainstream designers worldwide.Any deviation from the minimalist design tradition has been deemed more asa rebellious expression (
Memphis) or as an attempt to “inspire
design through provoking innovation and discussion” (
in DroogDesign). On the other hand, the outputs of empathic design have stemmedfrom traditions, culture, and local knowledge.Designers who aspire to design for unfamiliar or emerging markets have notadequately understood the importance of cross-cultural or local influenceson people’s choices. Design outputs, especially those developed for unfamiliar markets, need to incorporate local concepts, traditions, andexpressions. Additionally, new lifestyles that are emerging out of the fusionof cross-cultural influences pose even greater challenges and opportunitiesfor designers.It appears that designers can take their skills to new markets and transform people’s lives using a magic wand of “design.” Some people even think thatthe savages from the emerging economies, who were left behind in the fast pace of modernization, could use some help from the world that istechnologically, economically, and intellectually advanced. The truth,however, is different. With the enhanced access to new markets, designerswill be increasingly designing for people they do not know. In this context,designers need tools to first familiarize themselves with the inhabitants of the emerging global village and map the global mindsets.
1.3 Global Village