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Business research methods_chapter10

Business research methods_chapter10

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Published by Le Duc Anh

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Published by: Le Duc Anh on Nov 29, 2010
Copyright:Attribution Non-commercial

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12/08/2014

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© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin
10-1
Chapter 10Chapter 10
SurveysSurveys
 
10-2
Learning Objectives
Understand . . .the process for selecting the appropriate andoptimal communication approachfactors affect participation in communicationstudiessources of error in communication studies andhow to minimize themmajor advantages and disadvantages of the threecommunication approacheswhy an organization might outsource acommunication study
 
10-3
Ex
hibit 10-1 DataCollection Approach

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