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Business research methods_chapter12

Business research methods_chapter12

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Published by Le Duc Anh

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Published by: Le Duc Anh on Nov 29, 2010
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11/29/2010

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© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin
12-1
Chapter 12Chapter 12
MeasurementMeasurement
 
12-2
Learning Objectives
Understand . . .distinction between measuring objects,properties, and indicants of propertiessimilarities and differences between the four scale types used in measurement and wheneach is usedfour major sources of measurement error criteria for evaluating good measurement
 
12-3
Measurement
³If 
you can¶t measure it,you can¶t manage it.´
Bob Donath,Consultant 

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