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Business research methods_chapter19

Business research methods_chapter19

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Published by Le Duc Anh

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Published by: Le Duc Anh on Nov 29, 2010
Copyright:Attribution Non-commercial

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01/03/2013

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© 2006 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin
19-1
Chapter 19Chapter 19
Measures of Measures of AssociationAssociation
 
19-2
Learning Objectives
Understand . . .how correlation analysis may be applied tostudy relationships between two or morevariablesuses, requirements, and interpretation of the product moment correlation coefficienthow predictions are made with regressionanalysis using the method of least squaresto minimize errors in drawing a line of bestfit
 
19-3
Learning Objectives
Understand . . .how to test regression models for linearityand whether the equation is effective infitting the datanonparametric measures of associationand the alternatives they offer when keyassumptions and requirements for parametric techniques cannot be met

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