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GuidetoB2BSocialMedia

GuidetoB2BSocialMedia

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Published by: Amy on Nov 29, 2010
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11/08/2011

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The Denive Guide to B2B Social Media
A Marketo Workbook
www.marketo.com
 
03
© 2010 Marketo, Inc.All rights reserved.
Why Should I Read
The Denive Guide to B2B Social Media
?
Social media is here to stay.And, while consumer marketers may havetaken the lead in harnessing its power, B2B
companies can no longer aord to ignore it.
As discussed in
The Denive Guide to Lead Nurturing
, B2B buyers are spending a lot more
me on the web doing independent research,geng informaon from their peers and ex
-
perimenng with forums and microblogging.
Like it or not, social media plays a huge role inthe new B2B decision-making process. Asa B2B marketer, you need to learn to leverage
it – for building relaonships, listening to themarket and inuencing buyers before they’reeven idened as potenal leads.
This guide shows you how to use social mediato drive new business and revenue. Whether
you’re just starng out or have a well-dened
social media plan, this guide is your go-tohandbook.
It’s an introducon to social media, a bestpracce survey and a collecon of concreteexamples and success stories – plus somekiller checklists and taccal ps on every type
of social media opportunity out there.
We hope you nd it useful and share with usyour own experiences and best pracces sowe can include them in future edions.Let’s get social!
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