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Why Should I Read
The Denive Guide to B2B Social Media
Social media is here to stay.And, while consumer marketers may havetaken the lead in harnessing its power, B2B
companies can no longer aord to ignore it.
As discussed in
The Denive Guide to Lead Nurturing
, B2B buyers are spending a lot more
me on the web doing independent research,geng informaon from their peers and ex
perimenng with forums and microblogging.
Like it or not, social media plays a huge role inthe new B2B decision-making process. Asa B2B marketer, you need to learn to leverage
it – for building relaonships, listening to themarket and inuencing buyers before they’reeven idened as potenal leads.
This guide shows you how to use social mediato drive new business and revenue. Whether
you’re just starng out or have a well-dened
social media plan, this guide is your go-tohandbook.
It’s an introducon to social media, a bestpracce survey and a collecon of concreteexamples and success stories – plus somekiller checklists and taccal ps on every type
of social media opportunity out there.
We hope you nd it useful and share with usyour own experiences and best pracces sowe can include them in future edions.Let’s get social!
Why this is important