Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
9 Public Relations

9 Public Relations

Ratings: (0)|Views: 13 |Likes:
Published by Tanzie Pan

More info:

Categories:Types, Business/Law
Published by: Tanzie Pan on Nov 29, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

11/29/2010

pdf

text

original

 
 A form of communication designed togain public understanding andacceptance.
PR isnotfree but the media coverage isunpaid (earned).
Communications must be open, honest, andforthcoming for the outcome to be positive.
´Spinµ cannot always be controlled.
 
T
RADI
T
IONALMARKE
T
ING PR
1.
Corporate PublicRelations
Corporate Advertising
 Advocacy Advertising
Crisis Management
2.
Reputation Management
3.
Media Relations
4.
Community Relations &Public Affairs
Lobbying
5.
Fund Raising
1.
Product Publicity
2.
Product Placement andBranded Content
3.
Buzz Marketing (word-of-mouth)

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->