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Music Website

Music Website

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Published by: CyberKeneticSolutions on Nov 30, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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This e-book examines the advantages, pitfalls and issues involved in selling your music online.It is intended for independent musicians and record labels.Read this e-book. Feel free to tell all the musicians you know about it. In fact, give them acopy. Copy it, post it, print it, mail it, give it away, lend it out, scan it, pass it on. Put it on yourwebsite, post it to your friend’s site. You’re welcome. Just don’t change it in any way or sellit. (That’s our job.)Thank you.About the authors
Graham Ball is a musician, teacher, writer and interaction designer. Recent musical favorites included Interpol,The Postal Service and Sean Paul. He is British and lives in Berlin.You can send threatening mail tog.ball@easybe.com
 
Alfred Himmelweiss is a video artist, the founder of easybe.com, interaction designer and usability consultant.He is probably the only person to possess all the CDs Tresor have ever released and also gets his freak onto Kraftwerk, Sly Stone and George Clinton.Alfred is a true Berliner and can be reached ata.himmelweiss@easybe.com easybe.com
produces the 1-2-3 music store. This software, the first of its kind, empowers inde-pendent labels and musicians to sell their music from their own website, direct to the fans.
easybe.com
was born at the start of 2003.
 
3TABLE OF CONTENTS
WHY USE THE INTERNET? ........................................................................5
The big picture ................................................................................................................5Why use the Internet? ...................................................................................................5
The time is right – the market is ready ....................................................................................5Your electronic calling card… .....................................................................................................5No censorship! ..................................................................................................................................6Low cost, high value ........................................................................................................................6
What a band website can do… .....................................................................................6Why music downloads? ..................................................................................................6
No production costs .......................................................................................................................6CD is dead, long live the MP3 player! ........................................................................................ 7Encourage impulse buying! ........................................................................................................... 7Flexible and free .............................................................................................................................. 7
What if I already have a website? ................................................................................ 7What’s a “communication center”? ..............................................................................8End of chapter 1 – what you should take with you: ...................................................8
HOW TO MAKE A SUCCESSFUL WEBSITE .............................................9
1. Work out what you want ..........................................................................................10
Choose a domain name ................................................................................................................10Choose your goals .........................................................................................................................10Choose a provider – some advice .............................................................................................10
2. Draw up a structure ................................................................................................ 113. Prepare your material .............................................................................................12
Basic tips for web content ........................................................................................................12Other sources of content ..........................................................................................................13It’s OK to be personal ...................................................................................................................13Things you might forget about .................................................................................................13Don’t copy protect your songs! ...............................................................................................13The CD model ...................................................................................................................................14Copy protection on digital music .............................................................................................14What they always say… ...............................................................................................................14We say “no copy protection!” ....................................................................................................14Your rights as an artist ...............................................................................................................15
4. Transaction systems ................................................................................................165. Sketch out a design ................................................................................................. 17
How do you want it to look? ....................................................................................................... 17Making a “mock-up” ...................................................................................................................... 17Do it yourself! ................................................................................................................................. 17Ask a professional! ........................................................................................................................18
6. Put your ideas into code .........................................................................................19
HTML guides on the web .............................................................................................................19Recommended reading ................................................................................................................19Tools and software ........................................................................................................................19
End of chapter 2 – what you should take with you: ................................................20
MANAGE YOUR COMMUNICATION PLATFORM .................................... 21
Optimize your search ratings .....................................................................................21
How search engines work ...........................................................................................................21Optimize your content ................................................................................................................ 22Register with directories .......................................................................................................... 23
TABLE OF CONTENTS

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