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Project Report Onsamsung Electronics

Project Report Onsamsung Electronics

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Published by Chandra Sekar K P

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Published by: Chandra Sekar K P on Nov 30, 2010
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11/12/2013

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FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF  SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS  
SAMSUNG INDIA ELECTRONICS PVT LTD.
1
 
 
REPORTON
 
COMPARATIVE MARKET ANALYSIS OF SAMSUNGELECTRONICSVIS- A- VIS ITS COMPETITORSA report submitted in partial fulfillment of the requirementsof MBA Program of Jaipuria Institute of Management
 
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TABLE OF CONTENTS
Acknowledgement…………………………………………………………………………4
1.
Abstract ……………………………………………………….................. ………5
2.
Introduction ………………………………………………………………………..6a. Overview of the Consumer durable sector………………………………..7-8b. Company profile……………………………………………………………..9-10c. Laying the foundation to become a world class company……………11-12d. Comparative analysis ……………………………………………… ……13-15e. Consumer perception………………………………………………………..164. Objective of Research…………………………………………………………….17-18a. Research Methodology…………………………………………………..........19b. Sources of data collection………………………………………………………205. Analysis of Dealers Questionnaire on CTV…………………………………….21-276. Analysis of Dealers Questionnaire on AC………………………………………28-337. Findings from the Consumer Questionnaire……………………………………34-418. Analysis of sales Data of Samsung……………………………………………..42-469. Findings of the Report………………………………………………….............47-4810. References ………………………………………………………………………5011. Proposed Questionnaire………………………………………………………..51-62
12.
Conclusion………………………………………………………………………….63
 
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