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REBRANDING

REBRANDING

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Published by Konark Jain

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Published by: Konark Jain on Nov 30, 2010
Copyright:Attribution Non-commercial

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11/23/2012

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REBRANDING INITIATIVESBY BANKS
BY:SIDDHARTH MISHRA(10DM010)NEELANJAN DUTTA(10DM021) AMIT KUMAR DAS(10DM031)JOYDEEP SHEE(10DM051)SIDHARTH MOHAPATRA(10DM041)
 
What is a brand ?
Branding is an effort to give a unique identity to thecompany¶s products and create emotionalassociations with consumers.It is a form of marketing.A brand is a set of associations that are linked to aproduct range, a division, or company.These associations reside in the memory of customers.These associations help customers understand
what the brand or company is,
why it is potentially relevant to them,
how it is different or similar to other productsmade by the company,
and how it is similar or different fromcompetitor¶s products.
 
WHAT IS REBRANDING?
The process of branding an already developed brand;be it a product or company is known as re-branding.Here the products or the company is marketed anddistributed with a different identity.
The brand logo, name, image, marketing strategy andadvertising themes all go for a revamp and amakeover. The positioning of the company alsochanges and it is projected in a new light.
It might be superficial or deep.
It may be for the existing product lines or involve newones depending on the company's wishes.

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