Telecom reforms was initiated in 1994, there were three incumbents in the fixed servicesector, namely DoT (Department of Telecom), MTNL and VSNL. Telecommunicationsoperators are facing challenges of growth, convergence, business transformation,technological change and increasing regulation.The continuing growth of the telecom industry seems to have become a key contributor to
India‟s progress. Today, there are about 500 million telecom subscribers with a net addition
of more than 11 million new mobile subscribers per month. There exists enormous businesspotential for telecom compa
nies on account of country‟s low teledensity, which currently
stands a bit above 42%.Motorola, A US based company entered India, as it found India as one of the best market forits products. It entered into joint ventures with many companies to enhance its potential andmarket growth. It started Multiphase manufacturing strategy to enable the manufacturing of its products in India. And as of now it holds 14% share in Indian telecom Industry.Though Motorola is trying to acquire the highest market share it is still lagging behind due tomany reasons and few of them are complexity, software problems, non adaptability etc.Although it has some setbacks Motorola is still playing well in the market field havingconsiderable share for itself.
Motorola, telecom industry, joint venture, multiphase manufacture.
Motorola is a public limited company and was founded in september 25,1928. Itsheadquarters is located in Schaumburg, Illinois, United States. It serves worldwide. Itsproducts are Mobile phones, Smart phones, Two-way radios, Networking systems, Cabletelevision systems, Wireless Broadband Networks, RFID Systems, Mobile TelephoneInfrastructure. Motorola is a leading provider of wireless communication devices, Enterprisemobility solutions and end-to-end broadband systems for homes. Apart from being known fortheir innovation and R&D facilities their robust manufacturing capabilities have made a mark
in the world‟s tech arena.