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Published by Jahnavi Chowdary

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Published by: Jahnavi Chowdary on Nov 30, 2010
Copyright:Attribution Non-commercial


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Telecom reforms was initiated in 1994, there were three incumbents in the fixed servicesector, namely DoT (Department of Telecom), MTNL and VSNL. Telecommunicationsoperators are facing challenges of growth, convergence, business transformation,technological change and increasing regulation.The continuing growth of the telecom industry seems to have become a key contributor to
India‟s progress. Today, there are about 500 million telecom subscribers with a net addition
of more than 11 million new mobile subscribers per month. There exists enormous businesspotential for telecom compa
nies on account of country‟s low teledensity, which currently
stands a bit above 42%.Motorola, A US based company entered India, as it found India as one of the best market forits products. It entered into joint ventures with many companies to enhance its potential andmarket growth. It started Multiphase manufacturing strategy to enable the manufacturing of its products in India. And as of now it holds 14% share in Indian telecom Industry.Though Motorola is trying to acquire the highest market share it is still lagging behind due tomany reasons and few of them are complexity, software problems, non adaptability etc.Although it has some setbacks Motorola is still playing well in the market field havingconsiderable share for itself.
Motorola, telecom industry, joint venture, multiphase manufacture.
Motorola is a public limited company and was founded in september 25,1928. Itsheadquarters is located in Schaumburg, Illinois, United States. It serves worldwide. Itsproducts are Mobile phones, Smart phones, Two-way radios, Networking systems, Cabletelevision systems, Wireless Broadband Networks, RFID Systems, Mobile TelephoneInfrastructure. Motorola is a leading provider of wireless communication devices, Enterprisemobility solutions and end-to-end broadband systems for homes. Apart from being known fortheir innovation and R&D facilities their robust manufacturing capabilities have made a mark 
in the world‟s tech arena.
It has a strong global presence with centers in over 70 countries and is named as one of 
America‟s Most Admired Companies by the fortune magazine.
 The major chunk of its business is the mobile services segment, raking in over 52% of its net
sales. Although USA is its largest market about 65% of the segment‟s sa
les are outside theUS. Its endless list of customers includes the big names in the Telecommunication industrysuch as Verizon, Sprint-nextel, Tmobile, China mobile, and Comcast. The company hasreported sales of $36.6 billion for 2007, a drop of about 15% from its 2006 sales, largely dueto its loss in the mobile devices segment. They are even looking at the developing WiMaxmarket which could be a huge cash generator for them in the future.Currently the company is exploring ways to accelerate its mobile devices business and bringit back on track as a profitable entity, they are even considering selling the entire division, thefinal decision is yet to be made.
Since 1928, Motorola has been committed to innovation in communications and electronics.Our company has achieved many milestones in its 80-plus year history. We pioneered mobilecommunications in the 1930s with car radios and public safety networks. We made theequipment that carried the first words from the moon in 1969. We led the communicationsrevolution with the first commercial handheld cellular phone in 1983 and the first all-digitalhigh-definition television (HDTV) technical standard in 1990. Today, as a global industryleader, excellence in innovation continues to shape the future of the Motorola brand
Motorola has been present in India since 1987. It was one of the first telecom companies toenter India and is headquartered out of Gurgaon, Haryana with sales offices in Delhi,Mumbai and Bangalore, two VLSI design centers in Delhi and Noida and a Research &Development Center in Bangalore and Hyderabad.In India, the focus areas for the company include, wireless infrastructure, broadbandequipment, mobile handsets, trunking & two way radios, and software. Motorola has also setup Motorola School of Communication Technology in India in partnership with IndianInstitute of Information Technology (IIIT), Hyderabad.

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