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DENVERSTRATEGIC PARKING PLAN
OCTOBER 2010
 
ACKNOWLEDGEMENTS
CO-PROJECT MANAGERS
Crissy Fanganello,
Public Works
Steve Gordon,
Community Planning and Development
SPP PROJECT LEADS
Cindy Patton,
Public Works
 Steve Nalley,
Community Planning and Development
PROJECT TEAM
Matt Wager,
Public Works
Sean Mackin,
Public Works
Scott Bauman,
Public Works
Nola Owens,
Public Works
PW EXECUTIVE MANAGEMENT
Guillermo “Bill” Vidal,
Manager o Public Works and Deputy Mayor
Lesley Thomas, Deputy
Manager Engineering Services
Bob Kochaver,
Deputy Manager Operations
George Delaney,
Deputy Manager Finance
Ann Williams,
Manager’s Of ce Communications
CPD EXECUTIVE MANAGEMENT
Peter Park,
Manager o Community Planning and Development
Molly Urbina,
Deputy Manager o Community Planning andDevelopment
MAYORS PARKING COMMISSION – NON MEMBERS
Diane Barrett,
Mayor’s Of ce
Rob Duncanson,
Public Works
Chad Fuller,
Dept. o Finance
Bo Martinez,
Of ce o Economic Development
 Tim Martinez,
Of ce o Economic Development
Brian Mitchell,
Public Works
Susan Moore,
Mayor’s Of ce
Sean Maley,
CRL Associates
Lindsey Strudwick,
Public Works
 Tina Scardina,
Public Works
Roxanne White,
Mayor’s Of ce
MAYORS PARKING COMMISSION CURRENT TERM MEMBERS
Aylene McCallumDavid BoothJohn ImbergamoJoseph DolanJoseph VostrejsJulie BenderLoren GinsburgMark SchaeerMike MillsMonica StrobelPaul SchnaitterRandy WeeksSan Ong Tawni Cummings Timothy Sabus
SPP TECHNICAL ADVISORY GROUP – DEPARTMENTREPRESENTATION
Mayor’s Of ceGreenprint DenverPlanning Services, CPDDevelopment Services/ZoningDept. o LawBudget Management Of ceDevelopment Engineering Services, PW Traf c Engineering Services, PWPolicy and Planning, PWCommunity Planning and DevelopmentDept. o Finance TreasuryOf ce o Economic Development Theaters and ArenasReal Estate
 
INTRODUCTION 2
WHAT IS THE STRATEGIC PARKING PLAN? ..................................................................................................................................................... 2HOW TO USE THIS PLAN........................................................................................................................................................................................ 2WHY DO A STRATEGIC PARKING PLAN?.......................................................................................................................................................... 3WHY DOES PARKING MATTER?........................................................................................................................................................................... 4WHO IS IMPACTED?................................................................................................................................................................................................. 8WHY MANAGE PARKING?...................................................................................................................................................................................... 11PARKING MANAGEMENT 101 .............................................................................................................................................................................. 14
PROCESS
18
THE PROJECT TEAM................................................................................................................................................................................................. 18TECHNICAL ADVISORY COMMITTEE ................................................................................................................................................................ 18PUBLIC INVOLVEMENT AND ENGAGEMENT PROCESS ............................................................................................................................. 19SUPPORTING POLICY DOCUMENTS AND REGULATORY TOOLS........................................................................................................... 21
VISION
26
DENVER’S EXISTING PARKING CONDITIONS ................................................................................................................................................. 26VISION #1: ACKNOWLEDGE A VARIETY OF LAND USE PATTERNS AND CONTEXTS....................... ........................................ ....... 27VISION #2: MANAGE PARKING AS AN ASSET...................................................................................................................................... ........... 27VISION #3: ENCOURAGE AN INTEGRATED APPROACH TO PARKING MANAGEMENT..................................................... ..... ......... 30
MANAGEMENT TOOLBOX
32
 THE PARKING MANAGEMENT TOOLBOX ........................................................................................................................................................ 32
1
 DEMAND........................................................................................................................................................................................................ ...... 33
2
 LOCATION .................................................................................................................................................................................... .................. ..... 36
3
  TIME..................................................................................................................................................................................... .................. ........ ........ 38
4
 PRICING........................................................................................................................................................................................................... ..... 42
5
 SUPPLY................................................................................................................................................................................................ .................. 45 APPLYING THE TOOLBOX ...................................................................................................................................................................................... 46AREA MANAGEMENT PLANS............................................................................................................................................................................... 47
IMPLEMENTATION
 
54
IMPLEMENTING THE STRATEGIC PARKING PLAN................................................................................................................................. ....... 54KEY RECOMMENDATIONS................................................................................................................................................. ...... ........ .............. ....... 54
1
 DEMAND............................................................................................................................................................................................... .............. 57
2
 LOCATION............................................................................................................................................................................... .............. ............. 59
3
  TIMING ........................................................................................................................................................................................ ........................ 62 
4
 PRICING................................................................................................................................................................................................ ............... 63
5
 SUPPLY......................................................................................................................................................................... ................ ........................ 64IMPLEMENTATION SUMMARY..................................................................................................................................................... ............ ............ 66
GLOSSARY
 
70
CONTENTS
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